The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Google Search Tips Agency: GREY Istanbul / Istanbul Client: Google Category: Consumer Radio / Single
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
Offensive Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed Agency: Saatchi & Saatchi New York / New York Client: Head and Shoulders Category: Consumer Radio / Single
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
27 Agency: .start GmbH / Munich Client: Münchner Ticket-Center Category: Consumer Radio / Single
Saving Money Agency: Amalgamated / New York Client: Big Lots Category: Consumer Radio / Single
Much Much Agency: Clemenger BBDO / Sydney Client: Thredbo Category: Consumer Radio / Single
Recycling Agency: Demner, Merlicek & Bergmann / Vienna Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage Agency: Draftfcb Deutschland GmbH / Hamburg Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza Agency: DraftFCB New Zealand / Auckland Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
Cucaraches Agency: Energy BBDO / Chicago Client: Combat Category: Consumer Radio / Single
Punctuation Agency: Leo Burnett / Melbourne Client: Connex Category: Consumer Radio / Single
Golf Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Single
New Year's Eve Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Economy Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Calling Tech Support Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Sluggish Spokesman Agency: TBWA\Chiat\Day, Inc. / New York Client: Snickers Category: Consumer Radio / Single
Recycled Radio Ad Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Consumer Radio / Single
Segundos Agency: Zapping/M&C Saatchi / Madrid Client: Mercedes Benz Industrial Vehicles Category: Consumer Radio / Single
416-RDO-TUVT Agency: zig / Toronto Client: Mr. Sub Category: Consumer Radio / Single
New Year's Eve, Economy, Marathons Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Campaign
Cut Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign

2009 Advertising Gold Pencil

GREY Istanbul / Istanbul

Google

Google Search Tips

Consumer Radio / Single

09034R

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Advertising Bronze Pencil

Colenso BBDO / Auckland

New Zealand International Comedy Festival

Offensive

Consumer Radio / Single

09037R

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Head and Shoulders

Ego Ed

Consumer Radio / Single

09038R

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Merit Award

.start GmbH / Munich

Münchner Ticket-Center

27

Consumer Radio / Single

09313R

2009 Advertising Merit Award

Amalgamated / New York

Big Lots

Saving Money

Consumer Radio / Single

09314R

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Thredbo

Much Much

Consumer Radio / Single

09315R

2009 Advertising Merit Award

Demner, Merlicek & Bergmann / Vienna

Dkfm. A. Tree GmbH

Recycling

Consumer Radio / Single

09316R

2009 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Son

Consumer Radio / Single

09317R

2009 Advertising Merit Award

Draftfcb Deutschland GmbH / Hamburg

SC Johnson GmbH

Packing Luggage

Consumer Radio / Single

09318R

2009 Advertising Merit Award

DraftFCB New Zealand / Auckland

LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)

Beckstravaganza

Consumer Radio / Single

09319R

2009 Advertising Merit Award

Energy BBDO / Chicago

Combat

Cucaraches

Consumer Radio / Single

09320R

2009 Advertising Merit Award

Leo Burnett / Melbourne

Connex

Punctuation

Consumer Radio / Single

09321R

2009 Advertising Merit Award

Rethink / Vancouver

Playland

Golf

Consumer Radio / Single

09322R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve

Consumer Radio / Single

09323R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

Economy

Consumer Radio / Single

09324R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

Calling Tech Support

Consumer Radio / Single

09325R

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Snickers

Sluggish Spokesman

Consumer Radio / Single

09326R

2009 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Recycled Radio Ad

Consumer Radio / Single

09327R

2009 Advertising Merit Award

Zapping/M&C Saatchi / Madrid

Mercedes Benz Industrial Vehicles

Segundos

Consumer Radio / Single

09328R

2009 Advertising Merit Award

zig / Toronto

Mr. Sub

416-RDO-TUVT

Consumer Radio / Single

09329R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve, Economy, Marathons

Consumer Radio / Campaign

09330R

2009 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Wuesthof (Kitchen knives)

Cut

Consumer Radio / Campaign

09331R

Follow Us