The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Chase Agency: DDB Canada / Vancouver / Vancouver Client: Midas Category: Consumer Television / :30/:25 - Single
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Double Take Agency: BBDO New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
One million users Agency: Santo / Buenos Aires Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports Agency: Uncle Grey Århus / Århus Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
eBay TV Campaign Agency: BBDO New York / New York Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise Agency: Hal Riney Publicis / San Francisco Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign Agency: TBWA\Chiat\Day, Inc. / New York Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning Agency: The Martin Agency / Richmond Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys Agency: Cossette / Toronto Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate Agency: DeVito/Verdi / New York Client: Village Inn Category: Consumer Television / :20 and Under - Single
Carrier Pigeons Agency: BBDO/New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood Agency: Crispin Porter + Bogusky/Boulder Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control Agency: DDB Brasil / Sao Paulo Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender Agency: Madre / Buenos Aires Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
These spots ran on the Superbowl Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Consumer Television / Under $80K Budget - Campaign

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Advertising Silver Pencil

Wieden+Kennedy/MJZ

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

09044T

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Advertising Gold Pencil

DDB Canada / Vancouver / Vancouver

Midas

Chase

Consumer Television / :30/:25 - Single

09050T

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

09051T

2009 Advertising Bronze Pencil

BBDO New York

Monster.com

Double Take

Consumer Television / :30/:25 - Single

09052T

2009 Advertising Bronze Pencil

Santo / Buenos Aires

Telecom / Arnet

One million users

Consumer Television / Commercials of var. length - Campaign

09057T

2009 Advertising Merit Award

Dan McCormack / London

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

09351T

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

Comcast

HD Intervention

Consumer Television / Over :30 - Campaign

09352T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Campaign

09353T

2009 Advertising Merit Award

Uncle Grey Århus / Århus

OK Gasoline

Sponsor local sports

Consumer Television / Over :30 - Campaign

09354T

2009 Advertising Merit Award

Wieden + Kennedy, New York / New York

Jordan Brand

Jordan Brand

Consumer Television / Over :30 - Campaign

09355T

2009 Advertising Merit Award

BBDO New York / New York

eBay

eBay TV Campaign

Consumer Television / :30/:25 - Campaign

09380T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

King Campaign

Consumer Television / :30/:25 - Campaign

09382T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Coke Zero Campaign

Consumer Television / :30/:25 - Campaign

09383T

2009 Advertising Merit Award

Hal Riney Publicis / San Francisco

G4 Network

Bruise

Consumer Television / :30/:25 - Campaign

09384T

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Hotels.com

Phase 2 Campaign

Consumer Television / :30/:25 - Campaign

09385T

2009 Advertising Merit Award

The Martin Agency / Richmond

Ping

Warning

Consumer Television / :30/:25 - Campaign

09386T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Pro Strength

Consumer Television / :30/:25 - Campaign

09387T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / :20 and Under - Single

09388T

2009 Advertising Merit Award

Cossette / Toronto

General Mills - Pizza Pops

Monkeys

Consumer Television / :20 and Under - Single

09389T

2009 Advertising Merit Award

DeVito/Verdi / New York

Village Inn

Plate

Consumer Television / :20 and Under - Single

09390T

2009 Advertising Merit Award

BBDO/New York

FedEx

Carrier Pigeons

Consumer Television / Over :30 - Single - max. :90

09333T

2009 Advertising Merit Award

BBH / London

Audi UK

Unbox the Box

Consumer Television / Over :30 - Single - max. :90

09334T

2009 Advertising Merit Award

Crispin Porter + Bogusky/Boulder

Hulu

Alec in Huluwood

Consumer Television / Over :30 - Single - max. :90

09335T

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

Parental Control

Consumer Television / Over :30 - Single - max. :90

09336T

2009 Advertising Merit Award

Fallon London / London

BBC Three

FEARLESS

Consumer Television / Over :30 - Single - max. :90

09338T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Single - max. :90

09339T

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Parking

Consumer Television / Over :30 - Single - max. :90

09340T

2009 Advertising Merit Award

Madre / Buenos Aires

Lucchetti

Blender

Consumer Television / Over :30 - Single - max. :90

09341T

2009 Advertising Merit Award

Miles Calcraft Briginshaw Duffy / London

Premier Foods

Go On Lad

Consumer Television / Over :30 - Single - max. :90

09342T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Chocolate Man

Consumer Television / Over :30 - Single - max. :90

09343T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Squares

Consumer Television / Over :30 - Single - max. :90

09344T

2009 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Rewind City

Consumer Television / Over :30 - Single - max. :90

09345T

2009 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike

Oscar- Bad Listener

Consumer Television / Over :30 - Single - max. :90

09347T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

LeBron 6 - Chalk

Consumer Television / Over :30 - Single - max. :90

09348T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Fate

Consumer Television / Over :30 - Single - max. :90

09349T

2009 Advertising Merit Award

DDB / London

Volkswagen

Enjoy the Everyday

Consumer Television / Over :30 - Single - max. :90

09350T

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

These spots ran on the Superbowl

Consumer Television / Under $80K Budget - Campaign

09403T

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