The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Balloonacy
Agency: POKE / London
Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive Category: Self-Promotion / Websites
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
HBO Audio Mural Installations
Agency: BBDO New York / New York
Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: adidas AG Category: Outdoor / Outdoor - Single
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
WE Logo
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only
Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
Google Search Tips
Agency: GREY Istanbul / Istanbul
Client: Google Category: Consumer Radio / Single
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Collateral Design / Posters - Single
Laforet Harajuku secret event poster
Agency: Good Design Company / Shibuya
Client: Laforet Category: Collateral Design / Posters - Single
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Save Trees-"Mouths-2"
Agency: Ogilvy & Mather / Mumbai
Client: Sanctuary Category: Public Service/Non-Profit/Educational / Posters - Single
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D
Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Annual ID:
09036N
Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09029D
Award:
2009 Design Silver Pencil
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09030D
Award:
2009 Design Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09031D
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09061N
Award:
2009 Interactive Gold Pencil
Agency:
POKE / London
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09062N
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Berlin
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09090N
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09091N
Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N
Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N
Award:
2009 Interactive Bronze Pencil
Agency:
boctok / Tokyo
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Annual ID:
09082N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Annual ID:
09083N
Award:
2009 Interactive Bronze Pencil
Agency:
Grow Interactive / Norfolk
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Annual ID:
09084N
Award:
2009 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09060T
Award:
2009 Advertising Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09061T
Award:
2009 Advertising Silver Pencil
Agency:
GPY&R / Melbourne
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09062T
Award:
2009 Advertising Bronze Pencil
Agency:
WCRS / London
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09063T
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09069N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09070N
Award:
2009 Interactive Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09071N
Award:
2009 Interactive Bronze Pencil
Agency:
Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client:
adidas
Title:
adidas - Sports Nation Online Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09072N
Award:
2009 Interactive Bronze Pencil
Agency:
42 Entertainment / Pasadena
Client:
Warner Bros Worldwide Marketing
Title:
Why So Serious? The Dark Knight Alternate Reality Game
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09073N
Award:
2009 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Annual ID:
09010A
Award:
2009 Advertising Silver Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Outdoor / Outdoor - Single
Annual ID:
09011A
Award:
2009 Advertising Silver Pencil
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Outdoor / Outdoor - Single
Annual ID:
09012A
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Standing
Category:
Outdoor / Outdoor - Single
Annual ID:
09013A
Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N
Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09076N
Award:
2009 Interactive Silver Pencil
Agency:
Aim Proximity / Auckland
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09077N
Award:
2009 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09078N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09079N
Award:
2009 Design Gold Pencil
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09008D
Award:
2009 Design Silver Pencil
Agency:
Rethink / Vancouver
Client:
Kristy Harrison
Title:
Kristy Harrison Wedding Photography
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09009D
Award:
2009 Advertising Gold Pencil
Agency:
GREY Istanbul / Istanbul
Client:
Google
Title:
Google Search Tips
Category:
Consumer Radio / Single
Annual ID:
09034R
Award:
2009 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Annual ID:
09035R
Award:
2009 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
IKEA
Title:
Low Voice
Category:
Consumer Radio / Single
Annual ID:
09036R
Award:
2009 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Annual ID:
09037R
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Head and Shoulders
Title:
Ego Ed
Category:
Consumer Radio / Single
Annual ID:
09038R
Award:
2009 Design Gold Pencil
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Collateral Design / Posters - Single
Annual ID:
09022D
Award:
2009 Design Silver Pencil
Agency:
Good Design Company / Shibuya
Client:
Laforet
Title:
Laforet Harajuku secret event poster
Category:
Collateral Design / Posters - Single
Annual ID:
09023D
Award:
2009 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
NYTDC/3.14CREATIVE Inc.
Title:
MONEY: The Numbers
Category:
Collateral Design / Posters - Single
Annual ID:
09024D
Award:
2009 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Sanctuary
Title:
Save Trees-"Mouths-2"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09056D
Award:
2009 Design Silver Pencil
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
WWF India
Title:
Flock of birds
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09057D
