The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive Category: Self-Promotion / Websites
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
We Can Solve It
Agency: Virginia Commonwealth University / Richmond
Client: Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
AXE 100 Girls
Agency: BBH New York / New York
Client: Unilever Category: Microsites / Corporate Image
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Microsites / Corporate Image
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa Category: Microsites / Corporate Image
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Online Branded Content / Campaign
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
Maledict car
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: WK Lab Category: Broadcast Design / Single
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
Radiohead "House of Cards"
Agency: Zoo Film Productions / Los Angeles
Client: TBD Records Category: Broadcast Design / Single
Save Trees-"Mouths-2"
Agency: Ogilvy & Mather / Mumbai
Client: Sanctuary Category: Public Service/Non-Profit/Educational / Posters - Single
Award:
2009 Interactive Bronze Pencil
Agency:
walker / Zurich
Client:
Amnesty International
Title:
Ebay Attack
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09092N
Award:
2009 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
War Child
Title:
Help Child Soliders
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09093N
Award:
2009 Advertising Bronze Pencil
Agency:
colman rasic carrasco / Sydney
Client:
MTV Exit Foundation
Title:
Different Lives
Category:
Branded Content / Single
Annual ID:
09083G
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09075G
Award:
2009 Advertising Bronze Pencil
Agency:
Obama for America / Washington
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09076G
Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N
Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N
Award:
2009 Interactive Bronze Pencil
Agency:
boctok / Tokyo
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Annual ID:
09082N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Annual ID:
09083N
Award:
2009 Interactive Bronze Pencil
Agency:
Grow Interactive / Norfolk
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Annual ID:
09084N
Award:
2009 Design Gold Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09058D
Award:
2009 Design Silver Pencil
Agency:
Office / San Francisco
Client:
AIGA
Title:
AIGA Vote Posters
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09059D
Award:
2009 Design Bronze Pencil
Agency:
Virginia Commonwealth University / Richmond
Client:
Alliance for Climate Protection
Title:
We Can Solve It
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09060D
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09069N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09070N
Award:
2009 Interactive Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09071N
Award:
2009 Interactive Bronze Pencil
Agency:
Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client:
adidas
Title:
adidas - Sports Nation Online Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09072N
Award:
2009 Interactive Bronze Pencil
Agency:
42 Entertainment / Pasadena
Client:
Warner Bros Worldwide Marketing
Title:
Why So Serious? The Dark Knight Alternate Reality Game
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09073N
Award:
2009 Advertising Silver Pencil
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09023A
Award:
2009 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09024A
Award:
2009 Advertising Silver Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09017A
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09018A
Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09029D
Award:
2009 Design Silver Pencil
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09030D
Award:
2009 Design Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09031D
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09016A
Award:
2009 Interactive Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Annual ID:
09013N
Award:
2009 Interactive Silver Pencil
Agency:
Cutwater / San Francisco
Client:
NVIDIA
Title:
Nvidia Website
Category:
Microsites / Corporate Image
Annual ID:
09014N
Award:
2009 Interactive Silver Pencil
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Annual ID:
09015N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Come into the closet. Let's Dance
Category:
Microsites / Corporate Image
Annual ID:
09016N
Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Wasa
Title:
Sandwich
Category:
Microsites / Corporate Image
Annual ID:
09017N
Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09019A
Award:
2009 Advertising Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09020A
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09021A
Award:
2009 Advertising Gold Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09077G
Award:
2009 Advertising Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Advertising Green
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09080G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
Studio Brussels
Title:
Black Boy Wanting Water
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09081G
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09082G
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T
Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Annual ID:
09057N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Annual ID:
09058N
Award:
2009 Interactive Silver Pencil
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas Originals
Category:
Online Branded Content / Campaign
Annual ID:
09059N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Annual ID:
09060N
Award:
2009 Design Gold Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
WK Lab
Title:
Maledict car
Category:
Broadcast Design / Single
Annual ID:
09053D
Award:
2009 Design Silver Pencil
Agency:
Curious Pictures / New York
Client:
The Nike Foundation
Title:
"The Girl Effect"
Category:
Broadcast Design / Single
Annual ID:
09054D
Award:
2009 Design Bronze Pencil
Agency:
Zoo Film Productions / Los Angeles
Client:
TBD Records
Title:
Radiohead "House of Cards"
Category:
Broadcast Design / Single
Annual ID:
09055D
Award:
2009 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Sanctuary
Title:
Save Trees-"Mouths-2"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09056D
