The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Oasis Dig Out Your Soul - In the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Help the Honey Bees Agency: Goodby Silverstein and Partners / San Francisco Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: studio brussels Category: Innovation in Advertising & Marketing / Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million Agency: Droga5 / New York Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner Agency: David&Goliath / El Segundo Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil. Agency: DENTSU INC. / Tokyo Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves. Agency: DENTSU INC.KANSAI / Osaka Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING Agency: FoxP2 / Cape Town Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam Agency: Ground Zero / Los Angeles Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe Agency: JWT / New York Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries Agency: Leo Burnett / Chicago Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition Agency: Leo Burnett& Target SA / Bucharest Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner Agency: mortierbrigade / brussels Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water Agency: Rethink / Vancouver Client: Science World Category: Innovation in Advertising & Marketing / Single
Civic Musical Road Agency: RPA / Santa Monica Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines Agency: THEY / Amsterdam Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Innovation in Advertising & Marketing / Campaign
what goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace. Category: Innovation in Advertising & Marketing / Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
There Can Only Be One - Integrated Effort Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Innovation in Advertising & Marketing / Campaign
Army Experience Center Agency: Ignited / El Segundo Client: US Army Category: Innovation in Advertising & Marketing / Campaign
Keep This Beer A Buck Agency: Leo Burnett / Toronto Client: James Ready Category: Innovation in Advertising & Marketing / Campaign
Spray Can/Cement/Paint Markers/Decals Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
The Great Tasmanian Pipeline Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Innovation in Advertising & Marketing / Campaign
adiThread Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack Agency: walker / Zurich Client: Amnesty International Category: Innovation in Advertising & Marketing / Campaign

2009 Advertising Gold Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - In the Streets

Innovation in Advertising & Marketing / Single

09069G

2009 Advertising Gold Pencil

Goodby Silverstein and Partners / San Francisco

Haagen-Dazs

Help the Honey Bees

Innovation in Advertising & Marketing / Single

09070G

2009 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Innovation in Advertising & Marketing / Single

09071G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

studio brussels

Black Boy Wanting Water

Innovation in Advertising & Marketing / Single

09072G

2009 Advertising Bronze Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Innovation in Advertising & Marketing / Single

09073G

2009 Advertising Bronze Pencil

Droga5 / New York

New York City Department of Education

Million

Innovation in Advertising & Marketing / Single

09074G

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Advertising Merit Award

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Innovation in Advertising & Marketing / Single

09422G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Innovation in Advertising & Marketing / Single

09423G

2009 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors

Spend Less R/C Plane Banner

Innovation in Advertising & Marketing / Single

09424G

2009 Advertising Merit Award

DENTSU INC. / Tokyo

BONMAISON

The world’s first advertising that returns to the soil.

Innovation in Advertising & Marketing / Single

09425G

2009 Advertising Merit Award

DENTSU INC.KANSAI / Osaka

The Asahi Shimbun Company

The Asahi Newspaper Moves.

Innovation in Advertising & Marketing / Single

09426G

2009 Advertising Merit Award

Droga5 / New York

Jewish Council for Education & Reseach

The Great Schlep

Innovation in Advertising & Marketing / Single

09427G

2009 Advertising Merit Award

FoxP2 / Cape Town

MASTERLOCK

PENNYFARTHING

Innovation in Advertising & Marketing / Single

09428G

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

stern Gruner+Jahr AG & Co KG

Fast news

Innovation in Advertising & Marketing / Single

09429G

2009 Advertising Merit Award

Ground Zero / Los Angeles

Ground Zero

GZ Cam

Innovation in Advertising & Marketing / Single

09430G

2009 Advertising Merit Award

Johannes Leonardo / New York

Nomis Sports Innovations

Right Boot Store

Innovation in Advertising & Marketing / Single

09431G

2009 Advertising Merit Award

Jung von Matt AG / Berlin

Amnesty international

Eye-Tracking

Innovation in Advertising & Marketing / Single

09432G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Mistletoe

Innovation in Advertising & Marketing / Single

09433G

2009 Advertising Merit Award

Leo Burnett / Chicago

ComEd

Topiaries

Innovation in Advertising & Marketing / Single

09434G

2009 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Innovation in Advertising & Marketing / Single

09435G

2009 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

Tide Board

Innovation in Advertising & Marketing / Single

09436G

2009 Advertising Merit Award

Leo Burnett& Target SA / Bucharest

Grigore Antipa Nation History Museum

The Dinosaurs Exhibition

Innovation in Advertising & Marketing / Single

09437G

2009 Advertising Merit Award

mortierbrigade / brussels

gerolsteiner

change your name in gerolsteiner

Innovation in Advertising & Marketing / Single

09438G

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

VDub Frames

Innovation in Advertising & Marketing / Single

09439G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Innovation in Advertising & Marketing / Single

09440G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Innovation in Advertising & Marketing / Single

09441G

2009 Advertising Merit Award

Rethink / Vancouver

Science World

Walk on Water

Innovation in Advertising & Marketing / Single

09442G

2009 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Co.

Civic Musical Road

Innovation in Advertising & Marketing / Single

09443G

2009 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Farmers Market

Innovation in Advertising & Marketing / Single

09444G

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Expedia.com GmbH

„Weather-Channel-Guerilla“

Innovation in Advertising & Marketing / Single

09445G

2009 Advertising Merit Award

TBWA\ Deutschland, Berlin / Berlin

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Innovation in Advertising & Marketing / Single

09446G

2009 Advertising Merit Award

THEY / Amsterdam

CoffeeCompany

WiFi Headlines

Innovation in Advertising & Marketing / Single

09447G

2009 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

ACTION EPA

Innovation in Advertising & Marketing / Campaign

09448G

2009 Advertising Merit Award

Big Ant International / New York

Global Coalition for Peace.

what goes around comes around

Innovation in Advertising & Marketing / Campaign

09449G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Innovation in Advertising & Marketing / Campaign

09450G

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One - Integrated Effort

Innovation in Advertising & Marketing / Campaign

09451G

2009 Advertising Merit Award

Ignited / El Segundo

US Army

Army Experience Center

Innovation in Advertising & Marketing / Campaign

09452G

2009 Advertising Merit Award

Leo Burnett / Toronto

James Ready

Keep This Beer A Buck

Innovation in Advertising & Marketing / Campaign

09453G

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Spray Can/Cement/Paint Markers/Decals

Innovation in Advertising & Marketing / Campaign

09454G

2009 Advertising Merit Award

Publicis Mojo / Millers Point

Lion Nathan

The Great Tasmanian Pipeline

Innovation in Advertising & Marketing / Campaign

09455G

2009 Advertising Merit Award

R/GA / New York

Nike

Nike+ Human Race

Innovation in Advertising & Marketing / Campaign

09456G

2009 Advertising Merit Award

TBWA\Tequila New Zealad / Auckland

Adidas New Zealand / New Zealand Rugby Union

adiThread

Innovation in Advertising & Marketing / Campaign

09457G

2009 Advertising Merit Award

walker / Zurich

Amnesty International

Ebay Attack

Innovation in Advertising & Marketing / Campaign

09458G

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