The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Music Almighty Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
GASSAKU Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe Agency: R/GA / New York Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp Agency: GSD&M Idea City / Austin Client: BMW Category: Integrated Branding Campaign / Interactive Only
adidas 60 Years of Soles and Stripes Agency: Sid Lee / Montreal Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War Agency: AKQA / San Francisco Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror Agency: Hakuhodo Kettle / Tokyo Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC" Agency: Crispin Porter + Bogusky / Boulder Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum Agency: Leo Burnett Lisboa / lisboa Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Integrated Branding Campaign / Interactive Only

09069N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Interactive Gold Pencil

Wieden + Kennedy / London

Nokia

Music Almighty

Integrated Branding Campaign / Interactive and Non-Interactive

09074N

2009 Interactive Gold Pencil

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

09075N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding Campaign / Interactive and Non-Interactive

09076N

2009 Interactive Silver Pencil

Aim Proximity / Auckland

The Yellow Pages Group

Yellow Treehouse

Integrated Branding Campaign / Interactive and Non-Interactive

09077N

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Interactive Merit Award

Dentsu / Tokyo

Intel K.K.

GASSAKU

Integrated Branding Campaign / Interactive Only

09239N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Miss Fiffi Campaign

Integrated Branding Campaign / Interactive Only

09240N

2009 Interactive Merit Award

R/GA / New York

Nokia

Nokia viNe

Integrated Branding Campaign / Interactive Only

09241N

2009 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Swaggerize Me

Integrated Branding Campaign / Interactive Only

09242N

2009 Interactive Merit Award

GSD&M Idea City / Austin

BMW

The Ramp

Integrated Branding Campaign / Interactive Only

09243N

2009 Interactive Merit Award

Sid Lee / Montreal

adidas Originals

adidas 60 Years of Soles and Stripes

Integrated Branding Campaign / Interactive and Non-Interactive

09244N

2009 Interactive Merit Award

AKQA / San Francisco

Xbox

Gears of War

Integrated Branding Campaign / Interactive and Non-Interactive

09245N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

Jetta TDI Cup

Integrated Branding Campaign / Interactive and Non-Interactive

09246N

2009 Interactive Merit Award

72andSunny / Los Angeles

Nike

Next Level

Integrated Branding Campaign / Interactive and Non-Interactive

09247N

2009 Interactive Merit Award

Hakuhodo Kettle / Tokyo

Shiseido

Peace Mirror

Integrated Branding Campaign / Interactive and Non-Interactive

09248N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Microsoft

Real "PC"

Integrated Branding Campaign / Interactive and Non-Interactive

09249N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

Routan Boom

Integrated Branding Campaign / Interactive and Non-Interactive

09250N

2009 Interactive Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding Campaign / Interactive and Non-Interactive

09251N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

VW Das Auto/What The People Want - Max Rollout

Integrated Branding Campaign / Interactive and Non-Interactive

09252N

2009 Interactive Merit Award

Leo Burnett Lisboa / lisboa

Pampero Rum

World´s First Ephemeral Museum

Integrated Branding Campaign / Interactive and Non-Interactive

09253N

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