The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Connectivity Agency: Anomaly / New York Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says Agency: Clemenger BBDO / Sydney Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum Agency: Leo Burnett Lisboa / lisboa Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse Agency: Saatchi & Saatchi New York / New York Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign Agency: Wieden + Kennedy / Portland Client: Laika Category: Integrated Branding / Integrated Branding Campaign

2009 Advertising Gold Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Integrated Branding / Integrated Branding Campaign

09078G

2009 Advertising Gold Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Integrated Branding / Integrated Branding Campaign

09077G

2009 Advertising Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

09079G

2009 Advertising Green

Goodby, Silverstein and Partners / San Francisco

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

09079G

2009 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

09080G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

Studio Brussels

Black Boy Wanting Water

Integrated Branding / Integrated Branding Campaign

09081G

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding / Integrated Branding Campaign

09082G

2009 Advertising Merit Award

Anomaly / New York

Converse

Connectivity

Integrated Branding / Integrated Branding Campaign

09459G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding / Integrated Branding Campaign

09460G

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Frucor

Samedi Says

Integrated Branding / Integrated Branding Campaign

09461G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Integrated Branding / Integrated Branding Campaign

09462G

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding / Integrated Branding Campaign

09463G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding / Integrated Branding Campaign

09464G

2009 Advertising Merit Award

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Integrated Branding / Integrated Branding Campaign

09465G

2009 Advertising Merit Award

Leo Burnett Lisboa / lisboa

Pampero Rum

World's First Ephemeral Museum

Integrated Branding / Integrated Branding Campaign

09466G

2009 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

MTRC - ELEMENTS

Flirting with sound

Integrated Branding / Integrated Branding Campaign

09467G

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

JCPenney

Doghouse

Integrated Branding / Integrated Branding Campaign

09468G

2009 Advertising Merit Award

TBWA\Tequila New Zealad / Auckland

Adidas New Zealand / New Zealand Rugby Union

This is not a jersey

Integrated Branding / Integrated Branding Campaign

09469G

2009 Advertising Merit Award

Wieden + Kennedy / Portland

Laika

Coraline Integrated Campaign

Integrated Branding / Integrated Branding Campaign

09470G

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