The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
The Photographic Adventures of Nick Turpin Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
A World Like No Other Agency: MRM Worldwide / New York Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008 Agency: Big Spaceship / Brooklyn Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green Agency: Dentsu Malaysia / Kuala Lumpur Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
I can bank it Agency: Gringo / Sao Paulo Client: Itau Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite Agency: Ologie / Columbus Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
National Grid Floe Agency: Firstborn / NY Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem Agency: R/GA / New York Client: Nike Category: Microsites / Corporate Image
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look Agency: Saatchi and Saatchi / New York Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028 Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
Absolut Mango Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com Agency: mono / minneapolis Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality Agency: Big Spaceship / Brooklyn Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold Agency: Colle + McVoy / Minneapolis Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000 Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Eco Dance Agency: KING / Stockholm Client: ICA Category: Microsites / Product-Specific Subsites
The Truth About Smart Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites

2009 Interactive Gold Pencil

BBH New York / New York

Unilever

AXE 100 Girls

Microsites / Corporate Image

09013N

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Come into the closet. Let's Dance

Microsites / Corporate Image

09016N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Wasa

Sandwich

Microsites / Corporate Image

09017N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Microsites / Product-Specific Subsites

09018N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint NOW widget

Microsites / Product-Specific Subsites

09019N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Interactive Gold Pencil

Lean Mean Fighting Machine / London

Samsung

The Photographic Adventures of Nick Turpin

Microsites / Campaigns

09023N

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Interactive Merit Award

MRM Worldwide / New York

United States Army

A World Like No Other

Microsites / Corporate Image

09119N

2009 Interactive Merit Award

Neue Digitale / Razorfish GmbH / Frankfurt am Main

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

09120N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe MAX Branding 2008

Microsites / Corporate Image

09121N

2009 Interactive Merit Award

Dentsu Malaysia / Kuala Lumpur

Canon Marketing Malaysia Sdn Bhd

Canon Goes Green

Microsites / Corporate Image

09122N

2009 Interactive Merit Award

Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

09123N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Microsites / Corporate Image

09124N

2009 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

09125N

2009 Interactive Merit Award

Gringo / Sao Paulo

Itau

I can bank it

Microsites / Corporate Image

09126N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

Microsites / Corporate Image

09127N

2009 Interactive Merit Award

Ologie / Columbus

Columbus College of Art and Design

Joseph Canzani Microsite

Microsites / Corporate Image

09128N

2009 Interactive Merit Award

KREATIVEKONZEPTION*001 Berlin / Berlin

BMW AG / MINI

MINI Space

Microsites / Corporate Image

09129N

2009 Interactive Merit Award

Fallon London / London

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

09130N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

NAB

NAB Community

Microsites / Corporate Image

09131N

2009 Interactive Merit Award

Firstborn / NY

National Grid

National Grid Floe

Microsites / Corporate Image

09132N

2009 Interactive Merit Award

R/GA / New York

Nike

"This Is Our Game" Anthem

Microsites / Corporate Image

09133N

2009 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Audi Japan KK

Questioning Man

Microsites / Corporate Image

09134N

2009 Interactive Merit Award

Saatchi and Saatchi / New York

JCPenney

Rock Your Look

Microsites / Corporate Image

09135N

2009 Interactive Merit Award

argonauten G2 GmbH / Berlin

Volkswagen AG

Volkswagen 2028

Microsites / Corporate Image

09136N

2009 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Mango

Microsites / Product-Specific Subsites

09137N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

09138N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

09139N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Beatbox

Microsites / Product-Specific Subsites

09140N

2009 Interactive Merit Award

mono / minneapolis

AMCTV

BreakingBad.com

Microsites / Product-Specific Subsites

09141N

2009 Interactive Merit Award

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Microsites / Product-Specific Subsites

09142N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Epson

Discover Your Epsonality

Microsites / Product-Specific Subsites

09143N

2009 Interactive Merit Award

Grimm Gallun Holtappels / Hamburg

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

09144N

2009 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

09145N

2009 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Genesis

Microsites / Product-Specific Subsites

09146N

2009 Interactive Merit Award

Colle + McVoy / Minneapolis

Atmosphere/Rhymsayers

Paint that shit gold

Microsites / Product-Specific Subsites

09147N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

Mercedes-Benz Japan Co.,Ltd

play>smart

Microsites / Product-Specific Subsites

09148N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Microsites / Product-Specific Subsites

09149N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen

Routan BabyMaker3000

Microsites / Product-Specific Subsites

09150N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

KAGOME CO.,Ltd

Smile Link

Microsites / Product-Specific Subsites

09151N

2009 Interactive Merit Award

KING / Stockholm

ICA

The Eco Dance

Microsites / Product-Specific Subsites

09152N

2009 Interactive Merit Award

Agency Republic / London

SMART

The Truth About Smart

Microsites / Product-Specific Subsites

09153N

2009 Interactive Merit Award

Farfar / Stockholm

Nokia

The Unloader

Microsites / Product-Specific Subsites

09154N

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