The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Online Branded Content / Campaign
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
adidas Originals Agency: Sid Lee / Montreal Client: adidas Originals Category: Online Branded Content / Campaign
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Online Branded Content / Single
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Anthems Agency: Johannes Leonardo / New York Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers Agency: Factory Design Labs / Denver Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign
13 Reasons Why Agency: Grey Worldwide / New York Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Branded Content / Single
Etrade Outtakes Agency: Grey Worldwide / New York Client: Etrade Category: Online Branded Content / Single
Left/Right Project Agency: 180LA / Santa Monica Client: adidas Originals Category: Online Branded Content / Single
Paparazzi Escape Agency: R/GA / New York Client: Nike Category: Online Branded Content / Single
Pete the meat puppet Agency: Farfar / Stockholm Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Special Surprise Agency: Resn / Wellington Client: Luke Buda Category: Online Branded Content / Single
The Unicorn Agency: Publicis Zurich / Zurich Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square Agency: Mekanism / San Francisco Client: Sobe Life Water Category: Online Branded Content / Single

2009 Interactive Gold Pencil

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go!

Online Branded Content / Campaign

09057N

2009 Interactive Silver Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Online Branded Content / Campaign

09058N

2009 Interactive Silver Pencil

Sid Lee / Montreal

adidas Originals

adidas Originals

Online Branded Content / Campaign

09059N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Online Branded Content / Campaign

09060N

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Online Branded Content / Single

09051N

2009 Interactive Gold Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Pingpong

Online Branded Content / Single

09052N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Online Branded Content / Single

09053N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Online Branded Content / Single

09054N

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Interactive Merit Award

Johannes Leonardo / New York

Pangea Day

Anthems

Online Branded Content / Campaign

09219N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

Meet the Beckers

Online Branded Content / Campaign

09220N

2009 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball Signature Moves

Online Branded Content / Campaign

09221N

2009 Interactive Merit Award

Wieden + Kennedy / London

Nokia

Somebody Else's Phone

Online Branded Content / Campaign

09222N

2009 Interactive Merit Award

Grey Worldwide / New York

Penguin Books

13 Reasons Why

Online Branded Content / Single

09207N

2009 Interactive Merit Award

JWT Beijing / Beijing

Nokia

Bruce Lee -Match

Online Branded Content / Single

09208N

2009 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Business LeBron and Nicole Scherzinger

Online Branded Content / Single

09209N

2009 Interactive Merit Award

Grey Worldwide / New York

Etrade

Etrade Outtakes

Online Branded Content / Single

09210N

2009 Interactive Merit Award

180LA / Santa Monica

adidas Originals

Left/Right Project

Online Branded Content / Single

09211N

2009 Interactive Merit Award

R/GA / New York

Nike

Paparazzi Escape

Online Branded Content / Single

09212N

2009 Interactive Merit Award

Farfar / Stockholm

Diesel

Pete the meat puppet

Online Branded Content / Single

09214N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Seth MacFarlane

Online Branded Content / Single

09215N

2009 Interactive Merit Award

Resn / Wellington

Luke Buda

Special Surprise

Online Branded Content / Single

09216N

2009 Interactive Merit Award

Publicis Zurich / Zurich

Chocolat Frey

The Unicorn

Online Branded Content / Single

09217N

2009 Interactive Merit Award

Mekanism / San Francisco

Sobe Life Water

Thrillicious: The Taste Of Times Square

Online Branded Content / Single

09218N

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