The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Wheelchair Bus Shelter Agency: BBDO New York / New York Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Ostrich Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Single
Door Hanger Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Single
EF Fuel Efficiency Agency: Deutsch LA / Los Angeles Client: Saturn Category: Outdoor / Single
Solar Billboard Agency: Juniper Park / Toronto Client: Frito-Lay/ SunChips Category: Outdoor / Single
Mosiac Agency: JWT / Royal Oak Client: Ford Edge Category: Outdoor / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single
Directory Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: The Architecture Society Category: Outdoor / Single
Exploding Note Agency: Saatchi & Saatchi / Sydney Client: Sony Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better Agency: Sagmeister Inc. / New York Client: Experimenta Category: Outdoor / Single
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Campaign
Red Visual Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Campaign
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign
Sex in Design Agency: Lowe New York / New York Client: Museum of Sex Category: Outdoor / Campaign
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Outdoor / Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel / Scrabble Category: Outdoor / Campaign
Point Out Agency: Serviceplan / Munich Client: STABILO International GmbH Category: Outdoor / Campaign
Sound components Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign Agency: Jones / Chicago Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Rearview Agency: jwt mexico / df Client: Ford Expedition Category: Outdoor / Outdoor - Campaign
Cut-Out Books Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk Agency: zig / Toronto Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
IKEA Home Furnishing Liner Agency: ADK / Tokyo Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Cop Chase Agency: BBDO Detroit / Troy Client: Chrysler LLC Category: Outdoor / Outdoor - Single
Airplanes Agency: Callegari Berville Grey / Paris Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Fruit Burst Agency: DDB / Auckland Client: Cadbury Category: Outdoor / Outdoor - Single
Night Reflection Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
Van Agency: Energy BBDO / Chicago Client: Canadian Club Category: Outdoor / Outdoor - Single
Pause Agency: JWT London / London Client: Nestle / Kit Kat Category: Outdoor / Outdoor - Single
The idea "True Greatness" Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner" Agency: McGarrah Jessee / Austin Client: Shiner Category: Outdoor / Outdoor - Single
Paintings Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Advertising Silver Pencil

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Outdoor / Outdoor - Campaign

09014A

2009 Advertising Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Outdoor / Outdoor - Single

09010A

2009 Advertising Silver Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Outdoor / Outdoor - Single

09011A

2009 Advertising Silver Pencil

TBWA\ Deutschland, Berlin / Berlin

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

09012A

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Standing

Outdoor / Outdoor - Single

09013A

2009 Design Merit Award

BBDO New York / New York

Christopher & Dana Reeve Foundation

Wheelchair Bus Shelter

Outdoor / Single

09203D

2009 Design Merit Award

BBDO New York / New York

The Economist

Ostrich

Outdoor / Single

09204D

2009 Design Merit Award

BBDO New York / New York

The Economist

Door Hanger

Outdoor / Single

09205D

2009 Design Merit Award

Deutsch LA / Los Angeles

Saturn

EF Fuel Efficiency

Outdoor / Single

09206D

2009 Design Merit Award

Juniper Park / Toronto

Frito-Lay/ SunChips

Solar Billboard

Outdoor / Single

09207D

2009 Design Merit Award

JWT / Royal Oak

Ford Edge

Mosiac

Outdoor / Single

09208D

2009 Design Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Outdoor / Single

09209D

2009 Design Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

TIDE Longer Lasting Whites

Outdoor / Single

09210D

2009 Design Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

The Architecture Society

Directory

Outdoor / Single

09211D

2009 Design Merit Award

Saatchi & Saatchi / Sydney

Sony

Exploding Note

Outdoor / Single

09212D

2009 Design Merit Award

Sagmeister Inc. / New York

Experimenta

Obsessions Make My Life Worse and My Work Better

Outdoor / Single

09213D

2009 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Outdoor / Campaign

09214D

2009 Design Merit Award

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Outdoor / Campaign

09215D

2009 Design Merit Award

BBDO New York / New York

The Economist

Red Visual Campaign

Outdoor / Campaign

09216D

2009 Design Merit Award

Jung von Matt AG / Stuttgart

tesa AG

Tesa Tape-Art

Outdoor / Campaign

09217D

2009 Design Merit Award

Lowe New York / New York

Museum of Sex

Sex in Design

Outdoor / Campaign

09218D

2009 Design Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Outdoor / Campaign

09219D

2009 Design Merit Award

Ogilvy France / Paris

Mattel / Scrabble

The beautiful word

Outdoor / Campaign

09220D

2009 Design Merit Award

Serviceplan / Munich

STABILO International GmbH

Point Out

Outdoor / Campaign

09221D

2009 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Bayerische Motoren Werke Aktiengesellschaft

Sound components

Outdoor / Campaign

09222D

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Outdoor / Outdoor - Campaign

09178A

2009 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Outdoor / Outdoor - Campaign

09179A

2009 Advertising Merit Award

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Outdoor / Outdoor - Campaign

09180A

2009 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Long Live Diversity

Outdoor / Outdoor - Campaign

09181A

2009 Advertising Merit Award

Jones / Chicago

Chicago Cubs

Marquee Campaign

Outdoor / Outdoor - Campaign

09182A

2009 Advertising Merit Award

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Outdoor / Outdoor - Campaign

09183A

2009 Advertising Merit Award

jwt mexico / df

Ford Expedition

Rearview

Outdoor / Outdoor - Campaign

09184A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Siingapore

Cut-Out Books

Outdoor / Outdoor - Campaign

09185A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Outdoor / Outdoor - Campaign

09186A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Ravensburger Spieleverlag GmbH

The Missing Piece

Outdoor / Outdoor - Campaign

09187A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace and Gromit

Outdoor / Outdoor - Campaign

09188A

2009 Advertising Merit Award

zig / Toronto

Astral Media, CFRB

We Need To Talk

Outdoor / Outdoor - Campaign

09189A

2009 Advertising Merit Award

ADK / Tokyo

IKEA Japan K.K.

IKEA Home Furnishing Liner

Outdoor / Outdoor - Single

09164A

2009 Advertising Merit Award

BBDO Detroit / Troy

Chrysler LLC

Cop Chase

Outdoor / Outdoor - Single

09165A

2009 Advertising Merit Award

Callegari Berville Grey / Paris

123fleurs.com

Airplanes

Outdoor / Outdoor - Single

09166A

2009 Advertising Merit Award

DDB / Auckland

Cadbury

Fruit Burst

Outdoor / Outdoor - Single

09167A

2009 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

McDonald's 24 Hour Store

Night Reflection

Outdoor / Outdoor - Single

09168A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Van

Outdoor / Outdoor - Single

09169A

2009 Advertising Merit Award

JWT London / London

Nestle / Kit Kat

Pause

Outdoor / Outdoor - Single

09170A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Daimler AG

The idea "True Greatness"

Outdoor / Outdoor - Single

09171A

2009 Advertising Merit Award

McGarrah Jessee / Austin

Shiner

Men's Room Poster "Renting Shiner"

Outdoor / Outdoor - Single

09172A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Siingapore

Paintings

Outdoor / Outdoor - Single

09173A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Tank Real-life Diorama

Outdoor / Outdoor - Single

09174A

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Outdoor / Outdoor - Single

09175A

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