The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Wheelchair Bus Shelter Agency: BBDO New York / New York Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Ostrich Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Single
Door Hanger Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Single
EF Fuel Efficiency Agency: Deutsch LA / Los Angeles Client: Saturn Category: Outdoor / Single
Solar Billboard Agency: Juniper Park / Toronto Client: Frito-Lay/ SunChips Category: Outdoor / Single
Mosiac Agency: JWT / Royal Oak Client: Ford Edge Category: Outdoor / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single
Directory Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: The Architecture Society Category: Outdoor / Single
Exploding Note Agency: Saatchi & Saatchi / Sydney Client: Sony Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better Agency: Sagmeister Inc. / New York Client: Experimenta Category: Outdoor / Single
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Campaign
Red Visual Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Campaign
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign
Sex in Design Agency: Lowe New York / New York Client: Museum of Sex Category: Outdoor / Campaign
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Outdoor / Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel / Scrabble Category: Outdoor / Campaign
Point Out Agency: Serviceplan / Munich Client: STABILO International GmbH Category: Outdoor / Campaign
Sound components Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign Agency: Jones / Chicago Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Rearview Agency: jwt mexico / df Client: Ford Expedition Category: Outdoor / Outdoor - Campaign
Cut-Out Books Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk Agency: zig / Toronto Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
IKEA Home Furnishing Liner Agency: ADK / Tokyo Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Cop Chase Agency: BBDO Detroit / Troy Client: Chrysler LLC Category: Outdoor / Outdoor - Single
Airplanes Agency: Callegari Berville Grey / Paris Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Fruit Burst Agency: DDB / Auckland Client: Cadbury Category: Outdoor / Outdoor - Single
Night Reflection Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
Van Agency: Energy BBDO / Chicago Client: Canadian Club Category: Outdoor / Outdoor - Single
Pause Agency: JWT London / London Client: Nestle / Kit Kat Category: Outdoor / Outdoor - Single
The idea "True Greatness" Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner" Agency: McGarrah Jessee / Austin Client: Shiner Category: Outdoor / Outdoor - Single
Paintings Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Advertising Silver Pencil

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Outdoor / Outdoor - Campaign

09014A

2009 Advertising Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Outdoor / Outdoor - Single

09010A

2009 Advertising Silver Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Outdoor / Outdoor - Single

09011A

2009 Advertising Silver Pencil

TBWA\ Deutschland, Berlin / Berlin

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

09012A

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Standing

Outdoor / Outdoor - Single

09013A

2009 Design Merit Award

BBDO New York / New York

Christopher & Dana Reeve Foundation

Wheelchair Bus Shelter

Outdoor / Single

09203D

2009 Design Merit Award

BBDO New York / New York

The Economist

Ostrich

Outdoor / Single

09204D

2009 Design Merit Award

BBDO New York / New York

The Economist

Door Hanger

Outdoor / Single

09205D

2009 Design Merit Award

Deutsch LA / Los Angeles

Saturn

EF Fuel Efficiency

Outdoor / Single

09206D

2009 Design Merit Award

Juniper Park / Toronto

Frito-Lay/ SunChips

Solar Billboard

Outdoor / Single

09207D

2009 Design Merit Award

JWT / Royal Oak

Ford Edge

Mosiac

Outdoor / Single

09208D

2009 Design Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Outdoor / Single

09209D

2009 Design Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

TIDE Longer Lasting Whites

Outdoor / Single

09210D

2009 Design Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

The Architecture Society

Directory

Outdoor / Single

09211D

2009 Design Merit Award

Saatchi & Saatchi / Sydney

Sony

Exploding Note

Outdoor / Single

09212D

2009 Design Merit Award

Sagmeister Inc. / New York

Experimenta

Obsessions Make My Life Worse and My Work Better

Outdoor / Single

09213D

2009 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Outdoor / Campaign

09214D

2009 Design Merit Award

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Outdoor / Campaign

09215D

2009 Design Merit Award

BBDO New York / New York

The Economist

Red Visual Campaign

Outdoor / Campaign

09216D

2009 Design Merit Award

Jung von Matt AG / Stuttgart

tesa AG

Tesa Tape-Art

Outdoor / Campaign

09217D

2009 Design Merit Award

Lowe New York / New York

Museum of Sex

Sex in Design

Outdoor / Campaign

09218D

2009 Design Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Outdoor / Campaign

09219D

2009 Design Merit Award

Ogilvy France / Paris

Mattel / Scrabble

The beautiful word

Outdoor / Campaign

09220D

2009 Design Merit Award

Serviceplan / Munich

STABILO International GmbH

Point Out

Outdoor / Campaign

09221D

2009 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Bayerische Motoren Werke Aktiengesellschaft

Sound components

Outdoor / Campaign

09222D

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Outdoor / Outdoor - Campaign

09178A

2009 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Outdoor / Outdoor - Campaign

09179A

2009 Advertising Merit Award

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Outdoor / Outdoor - Campaign

09180A

2009 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Long Live Diversity

Outdoor / Outdoor - Campaign

09181A

2009 Advertising Merit Award

Jones / Chicago

Chicago Cubs

Marquee Campaign

Outdoor / Outdoor - Campaign

09182A

2009 Advertising Merit Award

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Outdoor / Outdoor - Campaign

09183A

2009 Advertising Merit Award

jwt mexico / df

Ford Expedition

Rearview

Outdoor / Outdoor - Campaign

09184A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Siingapore

Cut-Out Books

Outdoor / Outdoor - Campaign

09185A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Outdoor / Outdoor - Campaign

09186A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Ravensburger Spieleverlag GmbH

The Missing Piece

Outdoor / Outdoor - Campaign

09187A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace and Gromit

Outdoor / Outdoor - Campaign

09188A

2009 Advertising Merit Award

zig / Toronto

Astral Media, CFRB

We Need To Talk

Outdoor / Outdoor - Campaign

09189A

2009 Advertising Merit Award

ADK / Tokyo

IKEA Japan K.K.

IKEA Home Furnishing Liner

Outdoor / Outdoor - Single

09164A

2009 Advertising Merit Award

BBDO Detroit / Troy

Chrysler LLC

Cop Chase

Outdoor / Outdoor - Single

09165A

2009 Advertising Merit Award

Callegari Berville Grey / Paris

123fleurs.com

Airplanes

Outdoor / Outdoor - Single

09166A

2009 Advertising Merit Award

DDB / Auckland

Cadbury

Fruit Burst

Outdoor / Outdoor - Single

09167A

2009 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

McDonald's 24 Hour Store

Night Reflection

Outdoor / Outdoor - Single

09168A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Van

Outdoor / Outdoor - Single

09169A

2009 Advertising Merit Award

JWT London / London

Nestle / Kit Kat

Pause

Outdoor / Outdoor - Single

09170A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Daimler AG

The idea "True Greatness"

Outdoor / Outdoor - Single

09171A

2009 Advertising Merit Award

McGarrah Jessee / Austin

Shiner

Men's Room Poster "Renting Shiner"

Outdoor / Outdoor - Single

09172A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Siingapore

Paintings

Outdoor / Outdoor - Single

09173A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Tank Real-life Diorama

Outdoor / Outdoor - Single

09174A

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Outdoor / Outdoor - Single

09175A

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