The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
The Kinetic Sculpture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
eco:Drive Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single
Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Web Sites / Blogs
Bush Agency: DDB MUDRA / Mumbai Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
100 Most Influential People Agency: Euro RSCG Worldwide / New York Client: Time Magazine Category: Publication Design / Magazine Design
Music Almighty Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Edible Visiting Card Agency: Dizzy Design / Mumbai Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
Hudson Gavin Martin ©h®is™as Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Online Branded Content / Single
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
One million users Agency: Santo / Buenos Aires Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
The Playground Barometer. Agency: Åkestam Holst / 10387 Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
SMS advice of delivery service Agency: Daddy / Göteborg Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner Agency: Ogilvy New York / New York Client: IBM Category: Banners - Fixed Space / Single
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign

2009 Advertising Gold Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Integrated Branding / Integrated Branding Campaign

09078G

2009 Design Gold Pencil

ART+COM / Berlin

BMW Group

The Kinetic Sculpture for the BMW Museum, Munich

Environmental Design / Single

09040D

2009 Interactive Gold Pencil

AKQA / London

Fiat

eco:Drive

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09063N

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Interactive Bronze Pencil

Philipp und Keuntje GmbH / Hamburg

Audi AG

E-Mail „Large window.“

Email Marketing / Single

09050N

2009 Design Silver Pencil

Sid Lee / Montreal

Sid Lee

Sid Lee

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09038D

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Advertising Gold Pencil

72andSunny / Los Angeles

Nike

Next Level

Cinema Advertising / Single - Maximum 3 minutes

09060T

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Advertising Bronze Pencil

WCRS / London

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

09063T

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Integrated Branding Campaign / Interactive Only

09069N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Interactive Gold Pencil

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go!

Web Sites / Blogs

09036N

2009 Advertising Bronze Pencil

DDB MUDRA / Mumbai

Islamic Research Foundation

Bush

Public Service/Political Radio / Single

09031R

2009 Advertising Gold Pencil

Droga5 / New York

Jewish Council for Education & Reseach

The Great Schlep

Non-Broadcast / Single

09065G

2009 Advertising Silver Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Design Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral Design / P.O.P. and In-Store - Single

09029D

2009 Design Silver Pencil

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral Design / P.O.P. and In-Store - Single

09030D

2009 Design Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Collateral Design / P.O.P. and In-Store - Single

09031D

2009 Design Silver Pencil

Euro RSCG Worldwide / New York

Time Magazine

100 Most Influential People

Publication Design / Magazine Design

09050D

2009 Interactive Gold Pencil

Wieden + Kennedy / London

Nokia

Music Almighty

Integrated Branding Campaign / Interactive and Non-Interactive

09074N

2009 Interactive Gold Pencil

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

09075N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding Campaign / Interactive and Non-Interactive

09076N

2009 Interactive Silver Pencil

Aim Proximity / Auckland

The Yellow Pages Group

Yellow Treehouse

Integrated Branding Campaign / Interactive and Non-Interactive

09077N

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Design Silver Pencil

Dizzy Design / Mumbai

Bombay Bakery

Edible Visiting Card

Collateral Design / Promotion (Agencies creating work for individuals)

09035D

2009 Design Bronze Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin ©h®is™as

Collateral Design / Promotion (Agencies creating work for individuals)

09036D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Promotion (Agencies creating work for individuals)

09037D

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Online Branded Content / Single

09051N

2009 Interactive Gold Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Pingpong

Online Branded Content / Single

09052N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Online Branded Content / Single

09053N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Online Branded Content / Single

09054N

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Advertising Bronze Pencil

Santo / Buenos Aires

Telecom / Arnet

One million users

Consumer Television / Commercials of var. length - Campaign

09057T

2009 Interactive Gold Pencil

Åkestam Holst / 10387

Playground Outdoor Equipment Stores

The Playground Barometer.

Banners - Fixed Space / Single

09001N

2009 Interactive Silver Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Banners - Fixed Space / Single

09002N

2009 Interactive Bronze Pencil

Daddy / Göteborg

Posten

SMS advice of delivery service

Banners - Fixed Space / Single

09003N

2009 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

IBM Lotus Networked Banner

Banners - Fixed Space / Single

09004N

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

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