The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single

The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign

Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign


Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes


Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Online Branded Content / Campaign


Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Corporate Identity / Corporate Identity - Single


Google Search Tips
Agency: GREY Istanbul / Istanbul
Client: Google Category: Consumer Radio / Single


Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign


Balloonacy
Agency: POKE / London
Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign


eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign


More Singles, Couples and Queens
Agency: Voice / Adelaide
Client: Toby Richardson Category: Publication Design / Book Design


Chase
Agency: DDB Canada / Vancouver / Vancouver
Client: Midas Category: Consumer Television / :30/:25 - Single


Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike Category: Web Sites / Community-driven and social networking


Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single


Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign


Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive


Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive


Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Microsites / Product-Specific Subsites


Sprint NOW widget
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Microsites / Product-Specific Subsites


The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Online Branded Content / Single


Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single


The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only


Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign


The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single


GotMilk.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Web Sites / Corporate Image


Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Campaign


Maledict car
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: WK Lab Category: Broadcast Design / Single


Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Banners - Dynamic / Single


Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce


Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign


The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single


The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung Category: Microsites / Campaigns


What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign


Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web


Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites


Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Collateral Design / Posters - Single


The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single


Oasis Dig Out Your Soul - In the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single


Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco
Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single


WE Logo
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only


Bubblewrap
Agency: JWT Singapore / Singapore
Client: Crown Relocations Category: Direct Mail / Single


Axion Banner Concerts
Agency: Boondoggle / Leuven
Client: Axion Category: Banners - Dynamic / Campaign


JOURNEY TO SOUTH
Agency: ADK / Tokyo
Client: Levi Strauss Japan Category: Branding / Booklet/Brochure


Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Integrated Branding / Integrated Branding Campaign


Award:
2009 Interactive Best of Show Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N

Award:
2009 Design Best of Show Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D

Award:
2009 Advertising Best of Show Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G

Award:
2009 Advertising Green Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G

Award:
2009 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09060T

Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Annual ID:
09057N

Award:
2009 Design Gold Pencil
Agency:
Dizzy Design / Mumbai
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09010D

Award:
2009 Advertising Gold Pencil
Agency:
GREY Istanbul / Istanbul
Client:
Google
Title:
Google Search Tips
Category:
Consumer Radio / Single
Annual ID:
09034R

Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N

Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09061N

Award:
2009 Interactive Gold Pencil
Agency:
POKE / London
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09062N

Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N

Award:
2009 Design Gold Pencil
Agency:
Voice / Adelaide
Client:
Toby Richardson
Title:
More Singles, Couples and Queens
Category:
Publication Design / Book Design
Annual ID:
09046D

Award:
2009 Advertising Gold Pencil
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Midas
Title:
Chase
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09050T

Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Annual ID:
09033N

Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09029D

Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09003A

Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N

Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N

Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Annual ID:
09018N

Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Annual ID:
09019N

Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Annual ID:
09051N

Award:
2009 Interactive Gold Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Annual ID:
09052N

Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09069N

Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09019A

Award:
2009 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Annual ID:
09065G

Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Annual ID:
09027N

Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09032D

Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Annual ID:
09036N

Award:
2009 Design Gold Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
WK Lab
Title:
Maledict car
Category:
Broadcast Design / Single
Annual ID:
09053D

Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Annual ID:
09006N

Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N

Award:
2009 Interactive Gold Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09065N

Award:
2009 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Annual ID:
09013N

Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N

Award:
2009 Interactive Gold Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Annual ID:
09023N

Award:
2009 Design Gold Pencil
Agency:
Iconologic / Atlanta
Client:
Coca-Cola
Title:
WE8
Category:
Package Design / Single
Annual ID:
09016D

Award:
2009 Design Gold Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09058D

Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Annual ID:
09041N

Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Annual ID:
09042N

Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N

Award:
2009 Design Gold Pencil
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Collateral Design / Posters - Single
Annual ID:
09022D

Award:
2009 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D

Award:
2009 Advertising Gold Pencil
Agency:
BBH / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09069G

Award:
2009 Advertising Gold Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09070G

Award:
2009 Design Gold Pencil
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09008D

Award:
2009 Design Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
Crown Relocations
Title:
Bubblewrap
Category:
Direct Mail / Single
Annual ID:
09051D

Award:
2009 Interactive Gold Pencil
Agency:
Boondoggle / Leuven
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Annual ID:
09011N

Award:
2009 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Annual ID:
09004D
