The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Bubblewrap
Agency: JWT Singapore / Singapore
Client: Crown Relocations Category: Direct Mail / Single
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Campaign
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Brand Gaming / Online
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign
Save Trees-"Mouths-2"
Agency: Ogilvy & Mather / Mumbai
Client: Sanctuary Category: Public Service/Non-Profit/Educational / Posters - Single
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Oasis Dig Out Your Soul - In the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco
Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Microsites / Product-Specific Subsites
GotMilk.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Web Sites / Corporate Image
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden Category: Package Design / Campaign
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
More Singles, Couples and Queens
Agency: Voice / Adelaide
Client: Toby Richardson Category: Publication Design / Book Design
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Online Branded Content / Campaign
COMING MOON
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Maledict car
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: WK Lab Category: Broadcast Design / Single
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike Category: Web Sites / Community-driven and social networking
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London
Client: Samsung Category: Microsites / Campaigns
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Balloonacy
Agency: POKE / London
Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Collateral Design / Posters - Single
WE Logo
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only
Google Search Tips
Agency: GREY Istanbul / Istanbul
Client: Google Category: Consumer Radio / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Banners - Dynamic / Single
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Corporate Identity / Corporate Identity - Single
Axion Banner Concerts
Agency: Boondoggle / Leuven
Client: Axion Category: Banners - Dynamic / Campaign
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Chase
Agency: DDB Canada / Vancouver / Vancouver
Client: Midas Category: Consumer Television / :30/:25 - Single
Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G
Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D
Award:
2009 Advertising Green Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Design Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
Crown Relocations
Title:
Bubblewrap
Category:
Direct Mail / Single
Annual ID:
09051D
Award:
2009 Advertising Gold Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09077G
Award:
2009 Advertising Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09032D
Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09019A
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Annual ID:
09037N
Award:
2009 Design Gold Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09058D
Award:
2009 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Sanctuary
Title:
Save Trees-"Mouths-2"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09056D
Award:
2009 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Annual ID:
09013N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09069N
Award:
2009 Advertising Gold Pencil
Agency:
BBH / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09069G
Award:
2009 Advertising Gold Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09070G
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Annual ID:
09018N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Annual ID:
09019N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Annual ID:
09027N
Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N
Award:
2009 Design Gold Pencil
Agency:
Iconologic / Atlanta
Client:
Coca-Cola
Title:
WE8
Category:
Package Design / Single
Annual ID:
09016D
Award:
2009 Design Gold Pencil
Agency:
DENTSU INC.KANSAI / Osaka
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Package Design / Campaign
Annual ID:
09019D
Award:
2009 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Annual ID:
09065G
Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N
Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N
Award:
2009 Interactive Gold Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09065N
Award:
2009 Design Gold Pencil
Agency:
Voice / Adelaide
Client:
Toby Richardson
Title:
More Singles, Couples and Queens
Category:
Publication Design / Book Design
Annual ID:
09046D
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Annual ID:
09057N
Award:
2009 Design Gold Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Posters - Campaign
Annual ID:
09025D
Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09029D
Award:
2009 Design Gold Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
WK Lab
Title:
Maledict car
Category:
Broadcast Design / Single
Annual ID:
09053D
Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Annual ID:
09033N
Award:
2009 Interactive Gold Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Annual ID:
09023N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09061N
Award:
2009 Interactive Gold Pencil
Agency:
POKE / London
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09062N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N
Award:
2009 Design Gold Pencil
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Collateral Design / Posters - Single
Annual ID:
09022D
Award:
2009 Design Gold Pencil
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09008D
Award:
2009 Advertising Gold Pencil
Agency:
GREY Istanbul / Istanbul
Client:
Google
Title:
Google Search Tips
Category:
Consumer Radio / Single
Annual ID:
09034R
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Annual ID:
09006N
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Annual ID:
09036N
Award:
2009 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09060T
Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N
Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N
Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09003A
Award:
2009 Design Gold Pencil
Agency:
Dizzy Design / Mumbai
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09010D
Award:
2009 Interactive Gold Pencil
Agency:
Boondoggle / Leuven
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Annual ID:
09011N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Annual ID:
09051N
Award:
2009 Interactive Gold Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Annual ID:
09052N
Award:
2009 Advertising Gold Pencil
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Midas
Title:
Chase
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09050T
