The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
The Kinetic Sculpture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
eco:Drive Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
Chase Agency: DDB Canada / Vancouver / Vancouver Client: Midas Category: Consumer Television / :30/:25 - Single
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Double Take Agency: BBDO New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Banners - Dynamic / Single
Funnest Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Collapse Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner Agency: R/GA / New York Client: Pepsico Category: Banners - Dynamic / Single
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Our Song Agency: Daddy / Göteborg Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Paula Chasing Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Football Head2Head Agency: R/GA / New York Client: Nike Category: Branded Applications / Web
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
Edible Visiting Card Agency: Dizzy Design / Mumbai Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
Hudson Gavin Martin ©h®is™as Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
Happy Christmas from AKQA Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content
Bush Agency: DDB MUDRA / Mumbai Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
Full Apologies Agency: Neiman Group / Harrisburg Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
The Girl Effect Agency: Grow Interactive / Norfolk Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites

2009 Advertising Gold Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Integrated Branding / Integrated Branding Campaign

09078G

2009 Design Gold Pencil

ART+COM / Berlin

BMW Group

The Kinetic Sculpture for the BMW Museum, Munich

Environmental Design / Single

09040D

2009 Interactive Gold Pencil

AKQA / London

Fiat

eco:Drive

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09063N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Brand Gaming / Online

09037N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

2009 Interactive Bronze Pencil

Philipp und Keuntje GmbH / Hamburg

Audi AG

E-Mail „Large window.“

Email Marketing / Single

09050N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

2009 Advertising Gold Pencil

DDB Canada / Vancouver / Vancouver

Midas

Chase

Consumer Television / :30/:25 - Single

09050T

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

09051T

2009 Advertising Bronze Pencil

BBDO New York

Monster.com

Double Take

Consumer Television / :30/:25 - Single

09052T

2009 Advertising Silver Pencil

Big Ant International / New York

Global Coalition for Peace

What goes around comes around

Public Service/Political Print / Outdoor and Posters - Campaign

09028A

2009 Advertising Silver Pencil

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Seafood Posters

Public Service/Political Print / Outdoor and Posters - Campaign

09029A

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

EPA

ACTION EPA

Public Service/Political Print / Outdoor and Posters - Campaign

09030A

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Banners - Dynamic / Single

09006N

2009 Interactive Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Funnest

Banners - Dynamic / Single

09007N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Collapse Banner

Banners - Dynamic / Single

09008N

2009 Interactive Bronze Pencil

Jung von Matt AG / Hamburg

13TH STREET

Horror non-stop

Banners - Dynamic / Single

09009N

2009 Interactive Bronze Pencil

R/GA / New York

Pepsico

Pepsi Dear Mr. President Text Banner

Banners - Dynamic / Single

09010N

2009 Advertising Gold Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Integrated Branding / Integrated Branding Campaign

09077G

2009 Advertising Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

09079G

2009 Advertising Green

Goodby, Silverstein and Partners / San Francisco

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

09079G

2009 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

09080G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

Studio Brussels

Black Boy Wanting Water

Integrated Branding / Integrated Branding Campaign

09081G

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding / Integrated Branding Campaign

09082G

2009 Interactive Gold Pencil

Daddy / Göteborg

Telia Sonera

Our Song

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09065N

2009 Interactive Silver Pencil

AKQA / London

Nike

Paula Chasing

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09066N

2009 Interactive Silver Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09067N

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Interactive Gold Pencil

R/GA / New York

Nike

Nike Football Head2Head

Branded Applications / Web

09041N

2009 Interactive Gold Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Branded Applications / Web

09042N

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Design Silver Pencil

Sid Lee / Montreal

Sid Lee

Sid Lee

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09038D

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Design Silver Pencil

Dizzy Design / Mumbai

Bombay Bakery

Edible Visiting Card

Collateral Design / Promotion (Agencies creating work for individuals)

09035D

2009 Design Bronze Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin ©h®is™as

Collateral Design / Promotion (Agencies creating work for individuals)

09036D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Promotion (Agencies creating work for individuals)

09037D

2009 Interactive Silver Pencil

AKQA / London

AKQA

Happy Christmas from AKQA

Self-Promotion / Branded Content

09085N

2009 Advertising Bronze Pencil

DDB MUDRA / Mumbai

Islamic Research Foundation

Bush

Public Service/Political Radio / Single

09031R

2009 Interactive Gold Pencil

Neiman Group / Harrisburg

Commonwealth of Pennsylvania

Full Apologies

Public Service/Cultural Institutions/Educational / Websites

09088N

2009 Interactive Silver Pencil

Grow Interactive / Norfolk

Nike Foundation

The Girl Effect

Public Service/Cultural Institutions/Educational / Websites

09089N

2009 Interactive Bronze Pencil

argonauten G2 GmbH / Berlin

Berliner Philharmoniker - Berlin Phil Media GmbH

Digital Concert Hall

Public Service/Cultural Institutions/Educational / Websites

09090N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Public Service/Cultural Institutions/Educational / Websites

09091N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Microsites / Product-Specific Subsites

09018N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint NOW widget

Microsites / Product-Specific Subsites

09019N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

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