The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Brand Gaming / Online
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Brand Gaming / Online
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
The VW Challenge
Agency: DDB Worldwide Ltd. / Hong Kong
Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation
Agency: Deasign / Stockholm
Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games
Agency: Fallon Worldwide / Minneapolis
Client: Johnson Controls Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space-
Agency: Dentsu Razorfish / Tokyo
Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Rooftop Racer
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Brand Gaming / Online