The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
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Award
Agency
Client
Title
Category
Annual ID

The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single

SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC Category: Green Pencil / Integrated Campaign


Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single


Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single


Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single


Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single


Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign


Be Stupid (Image)
Agency: Anomaly / New York
Client: Diesel Category: Out Of Home/Outdoor / Campaign


The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign


Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single


Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Experiential Advertising / Single


Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign


Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign


Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign


Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single


Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign


The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign


The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single


The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single


The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single


The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Innovation in Advertising / Campaign


Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign


Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)


Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign


Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single


Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single


Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single


Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign


The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single


Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single


Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single


Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single


Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign


Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single


Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign


Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign


Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single


Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single


Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single


Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore Category: Small Space Print / Campaign


The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single


Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single


Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single


Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign


An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign


Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign


Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign


Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign


Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single


Award:
2010 Advertising Best of Show Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T

Award:
2010 Advertising Green Pencil
Agency:
Berghs School of Communication / Stockholm
Client:
MILLION TREES NYC
Title:
SWIPE for a Million Trees
Category:
Green Pencil / Integrated Campaign
Annual ID:
10000G

Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A

Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T

Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10019A

Award:
2010 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Annual ID:
10043R

Award:
2010 Advertising Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10083G

Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10013A

Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10014A

Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10065T

Award:
2010 Advertising Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Annual ID:
10073T

Award:
2010 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Annual ID:
10086G

Award:
2010 Advertising Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10031A

Award:
2010 Advertising Gold Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10006A

Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Viagra Confessions Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10060T

Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Antiquing
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10058T

Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10024A

Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10035A

Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10054T

Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T

Award:
2010 Advertising Gold Pencil
Agency:
UbachsWisbrun/JWT / Amsterdam
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Annual ID:
10010A

Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10078G

Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10079G

Award:
2010 Advertising Gold Pencil
Agency:
BUTTER. Berlin/Duesseldorf / Duesseldorf
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10027A

Award:
2010 Advertising Gold Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10061T

Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A

Award:
2010 Advertising Silver Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Annual ID:
10076G

Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Innovation in Advertising / Single
Annual ID:
10077G

Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T

Award:
2010 Advertising Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Annual ID:
10074G

Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T

Award:
2010 Advertising Silver Pencil
Agency:
Rediffusion Young & Rubicam, Mumbai / Mumbai
Client:
SeventyMM Pvt. Ltd.
Title:
Harry Potter
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10020A

Award:
2010 Advertising Silver Pencil
Agency:
Rediffusion Young & Rubicam, Mumbai / Mumbai
Client:
SeventyMM Pvt. Ltd.
Title:
Avatar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10021A

Award:
2010 Advertising Silver Pencil
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10003A

Award:
2010 Advertising Silver Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Annual ID:
10044R

Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10084G

Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10015A

Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10001A

Award:
2010 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10066T

Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Subtitles
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10067T

Award:
2010 Advertising Silver Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
Mercedes Benz Singapore
Title:
Brake Assist Plus
Category:
Small Space Print / Campaign
Annual ID:
10009A

Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Annual ID:
10087G

Award:
2010 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10063T

Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10034A

Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A

Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
An Open Mind Is Advised
Category:
Cinema Advertising / Campaign
Annual ID:
10069T

Award:
2010 Advertising Silver Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Annual ID:
10047R

Award:
2010 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Virgin Atlantic Airlines
Title:
Worth It
Category:
Consumer Radio / Campaign
Annual ID:
10048R

Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10007A
