The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Be Stupid (Image)
Agency: Anomaly / New York
Client: Diesel Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Faces
Agency: Zapping/M&C Saatchi / Madrid
Client: Western Union Category: Trade / Full Page or Spread - Campaign
Screams
Agency: euro rscg spain / madrid
Client: Strepsils Category: Trade / Full Page or Spread - Campaign
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC Category: Green Pencil / Integrated Campaign
An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single
Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Out Of Home/Outdoor / Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T
Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10013A
Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10014A
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10015A
Award:
2010 Advertising Bronze Pencil
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
HEWLETT PACKARD
Title:
POSTERS
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10016A
Award:
2010 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10063T
Award:
2010 Advertising Bronze Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10064T
Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10019A
Award:
2010 Advertising Silver Pencil
Agency:
Rediffusion Young & Rubicam, Mumbai / Mumbai
Client:
SeventyMM Pvt. Ltd.
Title:
Harry Potter
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10020A
Award:
2010 Advertising Silver Pencil
Agency:
Rediffusion Young & Rubicam, Mumbai / Mumbai
Client:
SeventyMM Pvt. Ltd.
Title:
Avatar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10021A
Award:
2010 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10022A
Award:
2010 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10023A
Award:
2010 Advertising Silver Pencil
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Western Union
Title:
Faces
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10017A
Award:
2010 Advertising Bronze Pencil
Agency:
euro rscg spain / madrid
Client:
Strepsils
Title:
Screams
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10018A
Award:
2010 Advertising Gold Pencil
Agency:
BUTTER. Berlin/Duesseldorf / Duesseldorf
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10027A
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10028A
Award:
2010 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10029A
Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A
Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10054T
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10055T
Award:
2010 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10056T
Award:
2010 Advertising Bronze Pencil
Agency:
The Campaign Palace Sydney / Sydney
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10057T
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T
Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T
Award:
2010 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10051T
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Advertising Silver Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10030A
Award:
2010 Advertising Green
Agency:
Berghs School of Communication / Stockholm
Client:
MILLION TREES NYC
Title:
SWIPE for a Million Trees
Category:
Green Pencil / Integrated Campaign
Annual ID:
10000G
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
An Open Mind Is Advised
Category:
Cinema Advertising / Campaign
Annual ID:
10069T
Award:
2010 Advertising Silver Pencil
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10005A
Award:
2010 Advertising Gold Pencil
Agency:
UbachsWisbrun/JWT / Amsterdam
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Annual ID:
10010A
Award:
2010 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Annual ID:
10011A
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Annual ID:
10012A
Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10078G
Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10079G
Award:
2010 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Annual ID:
10080G
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Innovation in Advertising / Campaign
Annual ID:
10081G
Award:
2010 Advertising Bronze Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Annual ID:
10082G
Award:
2010 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Annual ID:
10043R
Award:
2010 Advertising Silver Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Annual ID:
10044R
Award:
2010 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen Original Accessories
Title:
Gregorian Chant
Category:
Consumer Radio / Single
Annual ID:
10045R
Award:
2010 Advertising Bronze Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies
Category:
Consumer Radio / Single
Annual ID:
10046R
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Advertising Gold Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10006A
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10007A
Award:
2010 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin And Cafiaspirin. As Your Headache's Size
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10008A
Award:
2010 Advertising Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Annual ID:
10073T
Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10024A
Award:
2010 Advertising Silver Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10025A
