The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Man
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters, P.O.P. and In-Store - Single
Bloody Tissue Poster Co-Op
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Balloon
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Egg
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Port Authority Stream of Consciousness Installation
Agency: BBDO / New York
Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Doomsday
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Collateral / Posters, P.O.P. and In-Store - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Collateral / Posters, P.O.P. and In-Store - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Single
Jerry Can
Agency: Nolin BBDO / Montreal
Client: Mercedes-Benz Canada Category: Collateral / Posters, P.O.P. and In-Store - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Collateral / Posters, P.O.P. and In-Store - Single
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution
Agency: Goodby, Silverstein & Partners / san francisco
Client: NBA Category: Magazine / Full Page or Spread - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm
Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers
Agency: Marcel Paris / paris
Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10231A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10232A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10233A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Egg
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10234A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Starbucks
Title:
Port Authority Stream of Consciousness Installation
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10235A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Doomsday
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10236A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10237A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10238A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10239A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10240A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Stainbroidery Ink
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10241A
Award:
2010 Advertising Merit Award
Agency:
Nolin BBDO / Montreal
Client:
Mercedes-Benz Canada
Title:
Jerry Can
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10242A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10243A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
O
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10244A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Non-Broadcast / Campaign
Annual ID:
10447T
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10461G
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10462G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10463G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
The NOW Network
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10464G
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10465G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10466G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10467G
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10468G
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10469G
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10470G
Award:
2010 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10471G
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Madison Products
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10472G
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10120A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10121A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10122A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10123A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
CITY/ COUNTRY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10124A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10125A
Award:
2010 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10126A
Award:
2010 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10127A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10128A
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10129A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10130A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10131A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10132A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt, Stockholm / Stockholm
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10133A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10134A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10135A
Award:
2010 Advertising Merit Award
Agency:
LKM / charlotte
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10136A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10137A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10138A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Lancia Delta
Title:
Newspapers
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10139A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10140A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10141A
