The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bike Lock Agency: BBDO Canada / Toronto Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1 Agency: Casanova Pendrill / New York Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb Agency: Clemenger BBDO Melbourne / Melbourne Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project Agency: DDB West / San Francisco Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious Agency: Goodby, Silverstein and Partners / San Francisco Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit Agency: Goodby, Silverstein and Partners / San Francisco Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call Agency: Jung von Matt AG / Hamburg Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner. Agency: Jung von Matt AG / Stuttgart Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project Agency: JWT Cape Town / Cape Town Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM Agency: JWT Italia / Milano Client: Heineken Italia Category: Experiential Advertising / Single
Snow Stamp Agency: JWT London / London Client: Nestle Category: Experiential Advertising / Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury Agency: Leo Burnett / London Client: Shelter Category: Experiential Advertising / Single
Monuments Agency: Leo Burnett / Millers Point Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle Agency: Lowe Sydney / Sydney Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter Agency: McCann World Group India / Mumbai Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Experiential Advertising / Single
ProContra Agency: Serviceplan / München Client: LeadAcademy e.V. Category: Experiential Advertising / Single

2010 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Bike Lock

Experiential Advertising / Single

10473G

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

DIRTY WATER for $1

Experiential Advertising / Single

10474G

2010 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Fosters: Carlton Draught

Drop The Bomb

Experiential Advertising / Single

10475G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Experiential Advertising / Single

10476G

2010 Advertising Merit Award

DDB West / San Francisco

The Wende Museum and Archive of the Cold War

The Wall Project

Experiential Advertising / Single

10477G

2010 Advertising Merit Award

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Experiential Advertising / Single

10478G

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Experiential Advertising / Single

10479G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

California Milk Processor Board

White Gold's Battle for Milkquarious

Experiential Advertising / Single

10480G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Hewlett Packard

Summit on the Summit

Experiential Advertising / Single

10481G

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

NBC Universal/13TH STREET

Last Call

Experiential Advertising / Single

10482G

2010 Advertising Merit Award

Jung von Matt AG / Stuttgart

Eichborn

Flyvertising - the world´s first fly banner.

Experiential Advertising / Single

10483G

2010 Advertising Merit Award

JWT Cape Town / Cape Town

Global Literacy Project Incorporated

The My First Book Project

Experiential Advertising / Single

10484G

2010 Advertising Merit Award

JWT Italia / Milano

Heineken Italia

HEINEKEN AUDITORIUM

Experiential Advertising / Single

10485G

2010 Advertising Merit Award

JWT London / London

Nestle

Snow Stamp

Experiential Advertising / Single

10486G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Exhibition

Experiential Advertising / Single

10487G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards - Glastonbury

Experiential Advertising / Single

10488G

2010 Advertising Merit Award

Leo Burnett / Millers Point

WWF/Earth Hour

Monuments

Experiential Advertising / Single

10489G

2010 Advertising Merit Award

Lowe Sydney / Sydney

Football Federation Australia

The Great Christmas Paper Swindle

Experiential Advertising / Single

10490G

2010 Advertising Merit Award

McCann World Group India / Mumbai

Republic of Chicken

Fire Scooter

Experiential Advertising / Single

10491G

2010 Advertising Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Experiential Advertising / Single

10492G

2010 Advertising Merit Award

Serviceplan / München

LeadAcademy e.V.

ProContra

Experiential Advertising / Single

10493G

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