The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DrugFree.org
Agency: 22squared / Tampa
Client: The Partnership for a DrugFree America Category: Magazine / Full Page or Spread - Campaign
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Campaign
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Difference Campaign
Agency: Cramer Krasselt / Milwaukee
Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Welcome back
Agency: DDB / milano
Client: Henkel Italia- Super Attak Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship
Agency: DDB London / London
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship
Agency: DDB London / London
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Magazine / Full Page or Spread - Campaign
MARS IS NO FUN
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Magazine / Full Page or Spread - Campaign
Set theory
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Magazine / Full Page or Spread - Campaign
Irresistible
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Carrera Category: Magazine / Full Page or Spread - Campaign
Silent messages
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Powerful colour
Agency: Jung von Matt AG / Hamburg
Client: basICColor Category: Magazine / Full Page or Spread - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Magazine / Full Page or Spread - Campaign
Oh my God
Agency: Jung von Matt AG / Hamburg
Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Masters
Agency: Jung von Matt AG / Hamburg
Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Feelings
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Tide Magttraction
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Melting
Agency: Ogilvy France / Paris
Client: Nestle Waters - Perrier Category: Magazine / Full Page or Spread - Campaign
Bad Food Bad Dog
Agency: Prolam Y&R / Santiago
Client: Nutripro Category: Magazine / Full Page or Spread - Campaign
Comics
Agency: Prolam Y&R / Santiago
Client: Colgate Category: Magazine / Full Page or Spread - Campaign
Chicken/Fish/Pig
Agency: Publicis Brasil / Sao Paulo
Client: Procter & Gamble Category: Magazine / Full Page or Spread - Campaign
3 years guarantee
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Magazine / Full Page or Spread - Campaign
Water Can't Get In
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Sanyo Category: Magazine / Full Page or Spread - Campaign
Point Out
Agency: Serviceplan / München
Client: Stabilo International GmbH Category: Magazine / Full Page or Spread - Campaign
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution
Agency: Goodby, Silverstein & Partners / san francisco
Client: NBA Category: Magazine / Full Page or Spread - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm
Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers
Agency: Marcel Paris / paris
Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Agency:
22squared / Tampa
Client:
The Partnership for a DrugFree America
Title:
DrugFree.org
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10155A
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10156A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10157A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Armstrong/Laminate Flooring
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10160A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Spice Islands
Title:
Difference Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10161A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Henkel Italia- Super Attak
Title:
Welcome back
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10162A
Award:
2010 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10163A
Award:
2010 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10164A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10165A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
MARS IS NO FUN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10166A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Set theory
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10167A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Carrera
Title:
Irresistible
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10168A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Silent messages
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10169A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10170A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
basICColor
Title:
Powerful colour
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10171A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10172A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
MTV Germany
Title:
Oh my God
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10173A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
MTV Germany
Title:
Masters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10174A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Feelings
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10175A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Tide Magttraction
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10176A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10177A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Nestle Waters - Perrier
Title:
Melting
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10178A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Nutripro
Title:
Bad Food Bad Dog
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10179A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Colgate
Title:
Comics
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10180A
Award:
2010 Advertising Merit Award
Agency:
Publicis Brasil / Sao Paulo
Client:
Procter & Gamble
Title:
Chicken/Fish/Pig
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10181A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
3 years guarantee
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10182A
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Sanyo
Title:
Water Can't Get In
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10183A
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10184A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10120A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10121A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10122A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10123A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
CITY/ COUNTRY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10124A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10125A
Award:
2010 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10126A
Award:
2010 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10127A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10128A
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10129A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10130A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10131A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10132A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt, Stockholm / Stockholm
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10133A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10134A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10135A
Award:
2010 Advertising Merit Award
Agency:
LKM / charlotte
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10136A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10137A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10138A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Lancia Delta
Title:
Newspapers
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10139A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10140A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10141A
