The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
You Are Here
Agency: AlmapBBDO / São Paulo
Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline
Agency: McKinney / durham
Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection
Agency: RKCR/Y&R / London
Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish
Agency: Y&R South Africa / Wendywood
Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign
ADLAND ANNUAL
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Collateral / Promotion (Agencies creating work for individuals)
Outdoor Essentials
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Collateral / Promotion (Agencies creating work for individuals)
Someone Special Dollar Holiday Cards
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Window
Agency: DDB South Africa / Johannesburg
Client: Umbro Category: Collateral / Promotion (Agencies creating work for individuals)
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / Promotion (Agencies creating work for individuals)
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral / Promotion (Agencies creating work for individuals)
The First Supersize Pop-Up
Agency: Jung von Matt AG / Stuttgart
Client: Sara Lee Household & Body Care Germany Category: Collateral / Promotion (Agencies creating work for individuals)
The Flyer's Collection
Agency: JWT New York / New York
Client: JetBlue Category: Collateral / Promotion (Agencies creating work for individuals)
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Promotion (Agencies creating work for individuals)
sweat is used as a medium
Agency: leonardo macias / sao paulo SP brazil
Client: Mizuno Category: Collateral / Promotion (Agencies creating work for individuals)
Audio annual report
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Bang & Olufsen Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Trillion Dollar Flyer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone
Agency: Marcel Paris / paris
Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Our Ride
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Cia das Letras
Title:
You Are Here
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10245A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10246A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10247A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monsters campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10248A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10249A
Award:
2010 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Procter & Gamble
Title:
Feel More
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10250A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Planet Yoga
Title:
Pose
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10251A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10252A
Award:
2010 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Corporate Responsibility
Title:
Beat Gasoline
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10253A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Palmco Hotels
Title:
Hard Rock "Memorabilia" Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10254A
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Shock and Soul
Title:
Winter Collection
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10255A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10256A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10257A
Award:
2010 Advertising Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
Ecomist Air Sanitizers
Title:
Onions/Cigarettes/Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10258A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND ANNUAL
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10260A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Outdoor Essentials
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10261A
Award:
2010 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Someone Special Dollar Holiday Cards
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10262A
Award:
2010 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Umbro
Title:
Window
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10263A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10264A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10265A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sara Lee Household & Body Care Germany
Title:
The First Supersize Pop-Up
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10266A
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
The Flyer's Collection
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10267A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Stainbroidery Ink
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10268A
Award:
2010 Advertising Merit Award
Agency:
leonardo macias / sao paulo SP brazil
Client:
Mizuno
Title:
sweat is used as a medium
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10269A
Award:
2010 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Bang & Olufsen Deutschland GmbH
Title:
Audio annual report
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10270A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Flyer
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10271A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Non-Broadcast / Campaign
Annual ID:
10447T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10272A
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10105A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Directions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10106A
Award:
2010 Advertising Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
Steadtler
Title:
Never stop
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10107A
Award:
2010 Advertising Merit Award
Agency:
BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client:
Hewlett-Packard
Title:
HP Versus
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10108A
Award:
2010 Advertising Merit Award
Agency:
DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10109A
Award:
2010 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10110A
Award:
2010 Advertising Merit Award
Agency:
Heye Group GmbH / Unterhaching
Client:
McDonald's Germany
Title:
Barcode
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10111A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10112A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10113A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10114A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia papers
Title:
Colors of India
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10115A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10116A
Award:
2010 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10117A
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10118A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10119A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Our Ride
Category:
Small Space Print / Campaign
Annual ID:
10189A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Unilever Limited / Pond's Age Miracle
Title:
Being Young
Category:
Small Space Print / Campaign
Annual ID:
10190A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Puzzles
Category:
Small Space Print / Campaign
Annual ID:
10191A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
10311A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Sport BC
Title:
Life Preserver / Dunk Slam / Post-Its
Category:
Public Service / Television - Campaign
Annual ID:
10331T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Drive Alive
Category:
Public Service / Television - Campaign
Annual ID:
10332T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough Trust
Title:
Domestic Violence
Category:
Public Service / Television - Campaign
Annual ID:
10333T
