The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cowboy
Agency: Leo Burnett / Toronto
Client: Procter and Gamble Category: Small Space Print / Single
Darkness
Agency: MacLaren McCann / Toronto
Client: MasterCard Canada Category: Small Space Print / Single
Maze
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Croft Pens Category: Small Space Print / Single
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution
Agency: Goodby, Silverstein & Partners / san francisco
Client: NBA Category: Magazine / Full Page or Spread - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm
Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers
Agency: Marcel Paris / paris
Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
E
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Magazine / Full Page or Spread - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Magazine / Full Page or Spread - Single
DHL From to-America
Agency: Ogilvy Beijing / Beijing
Client: DHL Category: Magazine / Full Page or Spread - Single
Hand
Agency: Prolam Y&R / Santiago
Client: Nutripro Category: Magazine / Full Page or Spread - Single
I Knew
Agency: Prolam Y&R / Santiago
Client: Colgate Category: Magazine / Full Page or Spread - Single
Bad Mood
Agency: Prolam Y&R / Santiago
Client: Laboratorios Chile Category: Magazine / Full Page or Spread - Single
Bedouin
Agency: Publicis Conseil / PARIS
Client: Viking Category: Magazine / Full Page or Spread - Single
Blind Spot
Agency: RP& / Santa Monica
Client: Acura Category: Magazine / Full Page or Spread - Single
Map
Agency: The Red Brick Road / London
Client: Take the Family Category: Magazine / Full Page or Spread - Single
Hiking Gear
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Camping Gear
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Magazine / Full Page or Spread - Single
I Love The World Reprise
Agency: 72andSunny / Los Angeles
Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love
Agency: Clemenger BBDO/Melbourne
Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T.
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai
Agency: Euro RSCG / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London
Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London
Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter and Gamble
Title:
Cowboy
Category:
Small Space Print / Single
Annual ID:
10185A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
MasterCard Canada
Title:
Darkness
Category:
Small Space Print / Single
Annual ID:
10186A
Award:
2010 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Croft Pens
Title:
Maze
Category:
Small Space Print / Single
Annual ID:
10187A
Award:
2010 Advertising Merit Award
Agency:
Smith Roberts / Toronto
Client:
Centennial College
Title:
ESL
Category:
Small Space Print / Single
Annual ID:
10188A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10120A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10121A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10122A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10123A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
CITY/ COUNTRY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10124A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10125A
Award:
2010 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10126A
Award:
2010 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10127A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10128A
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10129A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10130A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10131A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10132A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt, Stockholm / Stockholm
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10133A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10134A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10135A
Award:
2010 Advertising Merit Award
Agency:
LKM / charlotte
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10136A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10137A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10138A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Lancia Delta
Title:
Newspapers
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10139A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10140A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10141A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10142A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10143A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
E
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10144A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
O
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10145A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
DHL
Title:
DHL From to-America
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10146A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Nutripro
Title:
Hand
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10147A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Colgate
Title:
I Knew
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10148A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Laboratorios Chile
Title:
Bad Mood
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10149A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Viking
Title:
Bedouin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10150A
Award:
2010 Advertising Merit Award
Agency:
RP& / Santa Monica
Client:
Acura
Title:
Blind Spot
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10151A
Award:
2010 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Take the Family
Title:
Map
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10152A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Hiking Gear
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10153A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Camping Gear
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10154A
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Discovery Channel
Title:
I Love The World Reprise
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10356T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10357T
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO/Melbourne
Client:
Fosters Group: Pure Blonde
Title:
Dove Love
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10358T
Award:
2010 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10359T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10360T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG / New York
Client:
Heineken/Dos Equis
Title:
Jai Alai
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10361T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Treasure Chest
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10362T
Award:
2010 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10363T
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10364T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10365T
Award:
2010 Advertising Merit Award
Agency:
Passion Pictures / London
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10366T
