The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Juicy Exotic Agency: @radical.media / New York Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest Agency: CONTRAPUNTO / Madrid Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Economy versus environment Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan Agency: DDB Brasil / Sao Paulo Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past Agency: M&C Saatchi / Melbourne Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives Agency: Ogilvy & Mather / Mumbai Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food. Agency: Ogilvy Frankfurt / Frankfurt Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print Agency: Rethink / Vancouver Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Bike Lock Agency: BBDO Canada / Toronto Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1 Agency: Casanova Pendrill / New York Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb Agency: Clemenger BBDO Melbourne / Melbourne Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project Agency: DDB West / San Francisco Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious Agency: Goodby, Silverstein and Partners / San Francisco Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit Agency: Goodby, Silverstein and Partners / San Francisco Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call Agency: Jung von Matt AG / Hamburg Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner. Agency: Jung von Matt AG / Stuttgart Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project Agency: JWT Cape Town / Cape Town Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM Agency: JWT Italia / Milano Client: Heineken Italia Category: Experiential Advertising / Single
Snow Stamp Agency: JWT London / London Client: Nestle Category: Experiential Advertising / Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury Agency: Leo Burnett / London Client: Shelter Category: Experiential Advertising / Single
Monuments Agency: Leo Burnett / Millers Point Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle Agency: Lowe Sydney / Sydney Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter Agency: McCann Worldgroup India / Mumbai Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Experiential Advertising / Single
ProContra Agency: Serviceplan / München Client: LeadAcademy e.V. Category: Experiential Advertising / Single
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Library Trucks Campaign Agency: Barkley / Kansas City Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands Agency: Hill Holliday / Boston Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters Agency: Leo Burnett / London Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS Agency: Neogama BBH / São Paulo Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION Agency: Neogama BBH / São Paulo Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope Agency: Ogilvy New York / New York Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News Agency: Scholz & Friends / Berlin Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
Dear PlayStation Agency: Deutsch LA / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
NFL Campaign Agency: Grey New York / New York Client: NFL Category: Consumer Television / :30/:25 - Campaign
Mac vs PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign

2010 Advertising Merit Award

@radical.media / New York

Skittles

Juicy Exotic

Consumer Television / :20 and Under - Single

10408T

2010 Advertising Merit Award

CONTRAPUNTO / Madrid

Mercedes-Benz (smart)

Wildebeest

Consumer Television / :20 and Under - Single

10409T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Pick Up Lines

Consumer Television / :20 and Under - Single

10410T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Strolling

Consumer Television / :20 and Under - Single

10411T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Reading

Consumer Television / :20 and Under - Single

10412T

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Economy versus environment

Public Service / Newspaper or Magazine - Campaign

10281A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

MASP (museum)

Walker Evan

Public Service / Newspaper or Magazine - Campaign

10282A

2010 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Hospital Aleman

Children Do

Public Service / Newspaper or Magazine - Campaign

10283A

2010 Advertising Merit Award

M&C Saatchi / Melbourne

Save the Children

Make it a thing of the past

Public Service / Newspaper or Magazine - Campaign

10284A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Vodafone Essar Limited

Choking Lives

Public Service / Newspaper or Magazine - Campaign

10285A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society For Human Rights)

Organs on Offer Supplement

Public Service / Newspaper or Magazine - Campaign

10286A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

World Hunger Aid (Welthungerhilfe e.V.)

Billions For Economy. No Money For Food.

Public Service / Newspaper or Magazine - Campaign

10287A

2010 Advertising Merit Award

Rethink / Vancouver

Children of the Street Society

Predator Watch Print

Public Service / Newspaper or Magazine - Campaign

10288A

2010 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Bike Lock

Experiential Advertising / Single

10473G

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

DIRTY WATER for $1

Experiential Advertising / Single

10474G

2010 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Fosters: Carlton Draught

Drop The Bomb

Experiential Advertising / Single

10475G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Experiential Advertising / Single

10476G

2010 Advertising Merit Award

DDB West / San Francisco

The Wende Museum and Archive of the Cold War

The Wall Project

Experiential Advertising / Single

10477G

2010 Advertising Merit Award

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Experiential Advertising / Single

10478G

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Experiential Advertising / Single

10479G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

California Milk Processor Board

White Gold's Battle for Milkquarious

Experiential Advertising / Single

10480G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Hewlett Packard

Summit on the Summit

Experiential Advertising / Single

10481G

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

NBC Universal/13TH STREET

Last Call

Experiential Advertising / Single

10482G

2010 Advertising Merit Award

Jung von Matt AG / Stuttgart

Eichborn

Flyvertising - the world´s first fly banner.

Experiential Advertising / Single

10483G

2010 Advertising Merit Award

JWT Cape Town / Cape Town

Global Literacy Project Incorporated

The My First Book Project

Experiential Advertising / Single

10484G

2010 Advertising Merit Award

JWT Italia / Milano

Heineken Italia

HEINEKEN AUDITORIUM

Experiential Advertising / Single

10485G

2010 Advertising Merit Award

JWT London / London

Nestle

Snow Stamp

Experiential Advertising / Single

10486G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Exhibition

Experiential Advertising / Single

10487G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards - Glastonbury

Experiential Advertising / Single

10488G

2010 Advertising Merit Award

Leo Burnett / Millers Point

WWF/Earth Hour

Monuments

Experiential Advertising / Single

10489G

2010 Advertising Merit Award

Lowe Sydney / Sydney

Football Federation Australia

The Great Christmas Paper Swindle

Experiential Advertising / Single

10490G

2010 Advertising Merit Award

McCann Worldgroup India / Mumbai

Republic of Chicken

Fire Scooter

Experiential Advertising / Single

10491G

2010 Advertising Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Experiential Advertising / Single

10492G

2010 Advertising Merit Award

Serviceplan / München

LeadAcademy e.V.

ProContra

Experiential Advertising / Single

10493G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Advertising Merit Award

Barkley / Kansas City

Johnson County Library

Library Trucks Campaign

Public Service / Outdoor and Posters - Campaign

10295A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Speedometer Sign

Public Service / Outdoor and Posters - Campaign

10296A

2010 Advertising Merit Award

Hill Holliday / Boston

Boys and Girls Club

Hands

Public Service / Outdoor and Posters - Campaign

10297A

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards - Live Posters

Public Service / Outdoor and Posters - Campaign

10298A

2010 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute for Conscious Consumption

More is Less

Public Service / Outdoor and Posters - Campaign

10299A

2010 Advertising Merit Award

Neogama BBH / São Paulo

ADESF

ORGANS

Public Service / Outdoor and Posters - Campaign

10300A

2010 Advertising Merit Award

Neogama BBH / São Paulo

ADESF

INVASION

Public Service / Outdoor and Posters - Campaign

10301A

2010 Advertising Merit Award

Ogilvy New York / New York

Coca-Cola/Hopenhagen

A Bottle of Hope

Public Service / Outdoor and Posters - Campaign

10302A

2010 Advertising Merit Award

Scholz & Friends / Berlin

Internationale Gesellschaft für Menschenrechte (IGFM)

Wrong News

Public Service / Outdoor and Posters - Campaign

10303A

2010 Advertising Merit Award

Deutsch LA / Los Angeles

Sony PlayStation

Dear PlayStation

Consumer Television / :30/:25 - Campaign

10401T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

10402T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association

Tour Bus

Consumer Television / :30/:25 - Campaign

10403T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association, ESPN/ABC/TNT

Elevated Moments

Consumer Television / :30/:25 - Campaign

10404T

2010 Advertising Merit Award

Grey New York / New York

NFL

NFL Campaign

Consumer Television / :30/:25 - Campaign

10405T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Mac vs PC

Consumer Television / :30/:25 - Campaign

10406T

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