The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Life Preserver / Dunk Slam / Post-Its Agency: DDB Canada / Vancouver / Vancouver Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive Agency: MetropolitanRepublic / Johanneesburg Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence Agency: Ogilvy & Mather / Mumbai Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth Agency: Serviceplan / Munich Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving Agency: Young & Rubicam New York / New York Client: Ad Council Category: Public Service / Television - Campaign
Imagine TV Campaign Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man Agency: Jung von Matt AG / Hamburg Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance Agency: Santo / Buenos Aires Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign Agency: Wieden+Kennedy / Portland Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations Agency: Young & Rubicam Buenos Aires / Buenos Aires Client: Ole Category: Consumer Television / Over :30 - Campaign
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Our Ride Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young Agency: Ogilvy & Mather / Mumbai Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Puzzles Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Small Space Print / Campaign
Stones Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church Agency: Cramer Krasselt / Milwaukee Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra Agency: Leo Burnett Beirut / Beirut Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Orange Category: Public Service / Newspaper or Magazine - Single
Luck Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss Agency: MJZ / Los Angeles Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Shoes Agency: Ogilvy / são paulo Client: Kraft Category: Consumer Television / :30/:25 - Single
Clown Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt Agency: TBWA\Chiat\Day - New York / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Harmony Agency: The Sweet Shop / Auckland Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
LIVE WITH IT Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything Agency: Wieden + Kennedy London / London Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Man Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Single

2010 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

Sport BC

Life Preserver / Dunk Slam / Post-Its

Public Service / Television - Campaign

10331T

2010 Advertising Merit Award

MetropolitanRepublic / Johanneesburg

Drive Alive

Drive Alive

Public Service / Television - Campaign

10332T

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Breakthrough Trust

Domestic Violence

Public Service / Television - Campaign

10333T

2010 Advertising Merit Award

Serviceplan / Munich

International Society for Human Rights

The truth

Public Service / Television - Campaign

10334T

2010 Advertising Merit Award

Young & Rubicam New York / New York

Ad Council

Youth Reckless Driving

Public Service / Television - Campaign

10335T

2010 Advertising Merit Award

BBDO / New York

HBO

Imagine TV Campaign

Consumer Television / Over :30 - Campaign

10374T

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

Mystocks

The revenge of the little man

Consumer Television / Over :30 - Campaign

10375T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Consumer Television / Over :30 - Campaign

10376T

2010 Advertising Merit Award

Santo / Buenos Aires

Telecom - Personal

How to dance

Consumer Television / Over :30 - Campaign

10377T

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Basketball

Puppets Season 1 Campaign

Consumer Television / Over :30 - Campaign

10378T

2010 Advertising Merit Award

Young & Rubicam Buenos Aires / Buenos Aires

Ole

Graduations

Consumer Television / Over :30 - Campaign

10379T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Mother

Giving is Glorious

Collateral / Self-promotion (Agencies or individuals )

10272A

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Our Ride

Small Space Print / Campaign

10189A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Hindustan Unilever Limited / Pond's Age Miracle

Being Young

Small Space Print / Campaign

10190A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Puzzles

Small Space Print / Campaign

10191A

2010 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Stones

Public Service / Newspaper or Magazine - Single

10273A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Milwaukee Police Department

Church

Public Service / Newspaper or Magazine - Single

10274A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Darkness

Public Service / Newspaper or Magazine - Single

10275A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Photographer

Public Service / Newspaper or Magazine - Single

10276A

2010 Advertising Merit Award

Leo Burnett Beirut / Beirut

Hariri Foundation

Khede Kasra

Public Service / Newspaper or Magazine - Single

10277A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Zebraffe

Public Service / Newspaper or Magazine - Single

10278A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Ziger

Public Service / Newspaper or Magazine - Single

10279A

2010 Advertising Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Orange

Don't text and drive

Public Service / Newspaper or Magazine - Single

10280A

2010 Advertising Merit Award

BBDO / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

2010 Advertising Merit Award

MJZ / Los Angeles

CareerBuilder.com

Boss

Consumer Television / :30/:25 - Single

10387T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / :30/:25 - Single

10388T

2010 Advertising Merit Award

Ogilvy / são paulo

Kraft

Shoes

Consumer Television / :30/:25 - Single

10389T

2010 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Walmart

Clown

Consumer Television / :30/:25 - Single

10390T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

10391T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Starburst

Kilt

Consumer Television / :30/:25 - Single

10392T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Transplant

Consumer Television / :30/:25 - Single

10393T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Hourglass

Consumer Television / :30/:25 - Single

10394T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Plant

Consumer Television / :30/:25 - Single

10395T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Time Traveler

Consumer Television / :30/:25 - Single

10396T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Legal Copy

Consumer Television / :30/:25 - Single

10397T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Broken Promises

Consumer Television / :30/:25 - Single

10398T

2010 Advertising Merit Award

The Sweet Shop / Auckland

Toyota

Harmony

Consumer Television / :30/:25 - Single

10399T

2010 Advertising Merit Award

Venables Bell & Partners / San Francisco

Intel

Joke

Consumer Television / :30/:25 - Single

10400T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DEPT FOR TRANSPORT

LIVE WITH IT

Cinema Advertising / Maximum 3 minutes - Single

10424T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN

Cinema Advertising / Maximum 3 minutes - Single

10425T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Cinema Advertising / Maximum 3 minutes - Single

10426T

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

Sexuality

Cinema Advertising / Maximum 3 minutes - Single

10427T

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Everything

Cinema Advertising / Maximum 3 minutes - Single

10428T

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Man

Magazine / Full Page or Spread - Single

10120A

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