The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Destiny
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
Game
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Harmony
Agency: The Sweet Shop / Auckland
Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Consumer Television / :30/:25 - Single
$1 for Dirty Water
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard
Agency: Colenso BBDO / Auckland
Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible
Agency: JWT Melbourne / Richmond
Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster
Agency: McKee Wallwork Cleveland / Albuquerque
Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Our Ride
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Destiny
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10367T
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Airball
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10368T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10369T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10370T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10371T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10372T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Unicorn
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10373T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10416T
Award:
2010 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10295A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Speedometer Sign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10296A
Award:
2010 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boys and Girls Club
Title:
Hands
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10297A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10298A
Award:
2010 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10299A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
ORGANS
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10300A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
INVASION
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10301A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
Coca-Cola/Hopenhagen
Title:
A Bottle of Hope
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10302A
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte (IGFM)
Title:
Wrong News
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10303A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10380T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10381T
Award:
2010 Advertising Merit Award
Agency:
BBH / New York
Client:
GMAC
Title:
Ally "Truck"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10382T
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10383T
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Gas Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10384T
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Microsoft/ Bing
Title:
Bar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10385T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Nintendo DSi
Title:
Hanging Out
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10386T
Award:
2010 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
CareerBuilder.com
Title:
Boss
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10387T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10388T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Kraft
Title:
Shoes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10389T
Award:
2010 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Walmart
Title:
Clown
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10390T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Little Sister'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10391T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Starburst
Title:
Kilt
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10392T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10393T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Hourglass
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10394T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Plant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10395T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Time Traveler
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10396T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Legal Copy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10397T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Broken Promises
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10398T
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Toyota
Title:
Harmony
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10399T
Award:
2010 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel
Title:
Joke
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10400T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
$1 for Dirty Water
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10289A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Papakura District Council
Title:
Bleeding Billboard
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10290A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Crash
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10291A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Hospital
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10292A
Award:
2010 Advertising Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Australian Childhood Foundation
Title:
Invisible
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10293A
Award:
2010 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
theNewOrleansProject.org
Title:
New Orleans FEMA Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10294A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Our Ride
Category:
Small Space Print / Campaign
Annual ID:
10189A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Unilever Limited / Pond's Age Miracle
Title:
Being Young
Category:
Small Space Print / Campaign
Annual ID:
10190A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Puzzles
Category:
Small Space Print / Campaign
Annual ID:
10191A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10374T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10375T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10376T