The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

$1 for Dirty Water Agency: Casanova Pendrill / New York Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard Agency: Colenso BBDO / Auckland Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster Agency: McKee Wallwork Cleveland / Albuquerque Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Dear PlayStation Agency: Deutsch LA / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
NFL Campaign Agency: Grey / New York Client: NFL Category: Consumer Television / :30/:25 - Campaign
Mac vs PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
DrugFree.org Agency: 22squared / Tampa Client: The Partnership for a DrugFree America Category: Magazine / Full Page or Spread - Campaign
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Campaign
Havaianas Nest Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign Agency: BBDO / New York Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Difference Campaign Agency: Cramer Krasselt / Milwaukee Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Welcome back Agency: DDB / milano Client: Henkel Italia- Super Attak Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Monster campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin / Cup Noodles Category: Magazine / Full Page or Spread - Campaign
MARS IS NO FUN Agency: FoxP2 / Cape Town Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Magazine / Full Page or Spread - Campaign
Set theory Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: DEVK insurance Category: Magazine / Full Page or Spread - Campaign
Irresistible Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Carrera Category: Magazine / Full Page or Spread - Campaign
Silent messages Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Reincarnation Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Powerful colour Agency: Jung von Matt AG / Hamburg Client: basICColor Category: Magazine / Full Page or Spread - Campaign
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Magazine / Full Page or Spread - Campaign
Oh my God Agency: Jung von Matt AG / Hamburg Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Masters Agency: Jung von Matt AG / Hamburg Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Feelings Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Tide Magttraction Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Melting Agency: Ogilvy France / Paris Client: Nestle Waters - Perrier Category: Magazine / Full Page or Spread - Campaign
Bad Food Bad Dog Agency: Prolam Y&R / Santiago Client: Nutripro Category: Magazine / Full Page or Spread - Campaign
Comics Agency: Prolam Y&R / Santiago Client: Colgate Category: Magazine / Full Page or Spread - Campaign
Chicken/Fish/Pig Agency: Publicis Brasil / Sao Paulo Client: Procter & Gamble Category: Magazine / Full Page or Spread - Campaign
3 years guarantee Agency: Publicis Conseil / PARIS Client: Stihl Category: Magazine / Full Page or Spread - Campaign
Water Can't Get In Agency: Saatchi & Saatchi New Zealand / Auckland Client: Sanyo Category: Magazine / Full Page or Spread - Campaign
Point Out Agency: Serviceplan / München Client: Stabilo International GmbH Category: Magazine / Full Page or Spread - Campaign
Outdoor Essentials Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth Agency: BBDO West San Francisco / san francisco Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign
Express Courier Service Agency: Artplan Comunicação / Rio de Janeiro Client: Correios Category: Consumer Television / :20 and Under - Campaign

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

$1 for Dirty Water

Public Service / Outdoor and Posters - Single

10289A

2010 Advertising Merit Award

Colenso BBDO / Auckland

Papakura District Council

Bleeding Billboard

Public Service / Outdoor and Posters - Single

10290A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Crash

Public Service / Outdoor and Posters - Single

10291A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Hospital

Public Service / Outdoor and Posters - Single

10292A

2010 Advertising Merit Award

JWT Melbourne / Richmond

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

10293A

2010 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

theNewOrleansProject.org

New Orleans FEMA Poster

Public Service / Outdoor and Posters - Single

10294A

2010 Advertising Merit Award

Deutsch LA / Los Angeles

Sony PlayStation

Dear PlayStation

Consumer Television / :30/:25 - Campaign

10401T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

10402T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association

Tour Bus

Consumer Television / :30/:25 - Campaign

10403T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association, ESPN/ABC/TNT

Elevated Moments

Consumer Television / :30/:25 - Campaign

10404T

2010 Advertising Merit Award

Grey / New York

NFL

NFL Campaign

Consumer Television / :30/:25 - Campaign

10405T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Mac vs PC

Consumer Television / :30/:25 - Campaign

10406T

2010 Advertising Merit Award

Wieden+Kennedy, New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

10407T

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Advertising Merit Award

22squared / Tampa

The Partnership for a DrugFree America

DrugFree.org

Magazine / Full Page or Spread - Campaign

10155A

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Magazine / Full Page or Spread - Campaign

10156A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Nest

Magazine / Full Page or Spread - Campaign

10157A

2010 Advertising Merit Award

BBDO / New York

Armstrong/Laminate Flooring

Unreal Print Campaign

Magazine / Full Page or Spread - Campaign

10160A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Spice Islands

Difference Campaign

Magazine / Full Page or Spread - Campaign

10161A

2010 Advertising Merit Award

DDB / milano

Henkel Italia- Super Attak

Welcome back

Magazine / Full Page or Spread - Campaign

10162A

2010 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema Sponsorship

Magazine / Full Page or Spread - Campaign

10163A

2010 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema Sponsorship

Magazine / Full Page or Spread - Campaign

10164A

2010 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin / Cup Noodles

Monster campaign

Magazine / Full Page or Spread - Campaign

10165A

2010 Advertising Merit Award

FoxP2 / Cape Town

NATIONAL GEOGRAPHIC KIDS MAGAZINE

MARS IS NO FUN

Magazine / Full Page or Spread - Campaign

10166A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

DEVK insurance

Set theory

Magazine / Full Page or Spread - Campaign

10167A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Carrera

Irresistible

Magazine / Full Page or Spread - Campaign

10168A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Silent messages

Magazine / Full Page or Spread - Campaign

10169A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Reincarnation

Magazine / Full Page or Spread - Campaign

10170A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

basICColor

Powerful colour

Magazine / Full Page or Spread - Campaign

10171A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Magazine / Full Page or Spread - Campaign

10172A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

MTV Germany

Oh my God

Magazine / Full Page or Spread - Campaign

10173A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

MTV Germany

Masters

Magazine / Full Page or Spread - Campaign

10174A

2010 Advertising Merit Award

JWT London / London

Kimberly-Clark

Feelings

Magazine / Full Page or Spread - Campaign

10175A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Tide Magttraction

Magazine / Full Page or Spread - Campaign

10176A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Magazine / Full Page or Spread - Campaign

10177A

2010 Advertising Merit Award

Ogilvy France / Paris

Nestle Waters - Perrier

Melting

Magazine / Full Page or Spread - Campaign

10178A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Nutripro

Bad Food Bad Dog

Magazine / Full Page or Spread - Campaign

10179A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Colgate

Comics

Magazine / Full Page or Spread - Campaign

10180A

2010 Advertising Merit Award

Publicis Brasil / Sao Paulo

Procter & Gamble

Chicken/Fish/Pig

Magazine / Full Page or Spread - Campaign

10181A

2010 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

3 years guarantee

Magazine / Full Page or Spread - Campaign

10182A

2010 Advertising Merit Award

Saatchi & Saatchi New Zealand / Auckland

Sanyo

Water Can't Get In

Magazine / Full Page or Spread - Campaign

10183A

2010 Advertising Merit Award

Serviceplan / München

Stabilo International GmbH

Point Out

Magazine / Full Page or Spread - Campaign

10184A

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Outdoor Essentials

Innovation in Advertising / Campaign

10456G

2010 Advertising Merit Award

BBDO West San Francisco / san francisco

Conservation International

Team Earth

Innovation in Advertising / Campaign

10457G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Tide Magttraction

Innovation in Advertising / Campaign

10458G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Innovation in Advertising / Campaign

10459G

2010 Advertising Merit Award

Artplan Comunicação / Rio de Janeiro

Correios

Express Courier Service

Consumer Television / :20 and Under - Campaign

10413T

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