The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Juicy Exotic Agency: @radical.media / New York Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest Agency: CONTRAPUNTO / Madrid Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss Agency: MJZ / Los Angeles Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Shoes Agency: Ogilvy / são paulo Client: Kraft Category: Consumer Television / :30/:25 - Single
Clown Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt Agency: TBWA\Chiat\Day - New York / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Harmony Agency: The Sweet Shop / Auckland Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
I Love The World Reprise Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Gold Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

10061T

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Advertising Merit Award

@radical.media / New York

Skittles

Juicy Exotic

Consumer Television / :20 and Under - Single

10408T

2010 Advertising Merit Award

CONTRAPUNTO / Madrid

Mercedes-Benz (smart)

Wildebeest

Consumer Television / :20 and Under - Single

10409T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Pick Up Lines

Consumer Television / :20 and Under - Single

10410T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Strolling

Consumer Television / :20 and Under - Single

10411T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Reading

Consumer Television / :20 and Under - Single

10412T

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

2010 Advertising Merit Award

MJZ / Los Angeles

CareerBuilder.com

Boss

Consumer Television / :30/:25 - Single

10387T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / :30/:25 - Single

10388T

2010 Advertising Merit Award

Ogilvy / são paulo

Kraft

Shoes

Consumer Television / :30/:25 - Single

10389T

2010 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Walmart

Clown

Consumer Television / :30/:25 - Single

10390T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

10391T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Starburst

Kilt

Consumer Television / :30/:25 - Single

10392T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Transplant

Consumer Television / :30/:25 - Single

10393T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Hourglass

Consumer Television / :30/:25 - Single

10394T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Plant

Consumer Television / :30/:25 - Single

10395T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Time Traveler

Consumer Television / :30/:25 - Single

10396T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Legal Copy

Consumer Television / :30/:25 - Single

10397T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Broken Promises

Consumer Television / :30/:25 - Single

10398T

2010 Advertising Merit Award

The Sweet Shop / Auckland

Toyota

Harmony

Consumer Television / :30/:25 - Single

10399T

2010 Advertising Merit Award

Venables Bell & Partners / San Francisco

Intel

Joke

Consumer Television / :30/:25 - Single

10400T

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Advertising Merit Award

72andSunny / Los Angeles

Discovery Channel

I Love The World Reprise

Consumer Television / Over :30 / Under :90 - Single

10356T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Consumer Television / Over :30 / Under :90 - Single

10357T

2010 Advertising Merit Award

Clemenger BBDO/Melbourne

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

10358T

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Consumer Television / Over :30 / Under :90 - Single

10359T

Follow Us