The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
I Love The World Reprise Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything Agency: Wieden + Kennedy London / London Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Juicy Exotic Agency: @radical.media / New York Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest Agency: CONTRAPUNTO / Madrid Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Dear PlayStation Agency: Deutsch LA / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
NFL Campaign Agency: Grey New York / New York Client: NFL Category: Consumer Television / :30/:25 - Campaign
Mac vs PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Advertising Gold Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

10061T

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Merit Award

72andSunny / Los Angeles

Discovery Channel

I Love The World Reprise

Consumer Television / Over :30 / Under :90 - Single

10356T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Consumer Television / Over :30 / Under :90 - Single

10357T

2010 Advertising Merit Award

Clemenger BBDO/Melbourne

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

10358T

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Consumer Television / Over :30 / Under :90 - Single

10359T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Over :30 / Under :90 - Single

10360T

2010 Advertising Merit Award

Euro RSCG / New York

Heineken/Dos Equis

Jai Alai

Consumer Television / Over :30 / Under :90 - Single

10361T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Treasure Chest

Consumer Television / Over :30 / Under :90 - Single

10362T

2010 Advertising Merit Award

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Over :30 / Under :90 - Single

10363T

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Consumer Television / Over :30 / Under :90 - Single

10364T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola

The Organ Player - Yeah Yeah Yeah La La La

Consumer Television / Over :30 / Under :90 - Single

10365T

2010 Advertising Merit Award

Passion Pictures / London

Harmonix

'The Beatles: Rock Band' Intro Cinematic

Consumer Television / Over :30 / Under :90 - Single

10366T

2010 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Destiny

Consumer Television / Over :30 / Under :90 - Single

10367T

2010 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Airball

Consumer Television / Over :30 / Under :90 - Single

10368T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Fantastic Journey

Consumer Television / Over :30 / Under :90 - Single

10369T

2010 Advertising Merit Award

Saatchi & Saatchi / London

T-Mobile

Dance

Consumer Television / Over :30 / Under :90 - Single

10370T

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Everything

Consumer Television / Over :30 / Under :90 - Single

10371T

2010 Advertising Merit Award

Young & Rubicam New York / New York

LG Mobile

Locker Room

Consumer Television / Over :30 / Under :90 - Single

10372T

2010 Advertising Merit Award

Young & Rubicam New York / New York

LG Mobile

Unicorn

Consumer Television / Over :30 / Under :90 - Single

10373T

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Advertising Merit Award

@radical.media / New York

Skittles

Juicy Exotic

Consumer Television / :20 and Under - Single

10408T

2010 Advertising Merit Award

CONTRAPUNTO / Madrid

Mercedes-Benz (smart)

Wildebeest

Consumer Television / :20 and Under - Single

10409T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Pick Up Lines

Consumer Television / :20 and Under - Single

10410T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Strolling

Consumer Television / :20 and Under - Single

10411T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Reading

Consumer Television / :20 and Under - Single

10412T

2010 Advertising Merit Award

Deutsch LA / Los Angeles

Sony PlayStation

Dear PlayStation

Consumer Television / :30/:25 - Campaign

10401T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

10402T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association

Tour Bus

Consumer Television / :30/:25 - Campaign

10403T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association, ESPN/ABC/TNT

Elevated Moments

Consumer Television / :30/:25 - Campaign

10404T

2010 Advertising Merit Award

Grey New York / New York

NFL

NFL Campaign

Consumer Television / :30/:25 - Campaign

10405T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Mac vs PC

Consumer Television / :30/:25 - Campaign

10406T

2010 Advertising Merit Award

Wieden+Kennedy, New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

10407T

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