The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Men vs Women Agency: 72andSunny / Los Angeles Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome Agency: BBH/New York Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign Agency: JWT New York / New York Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards Agency: Leo Burnett / London Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Integrated Branding / Integrated Branding Campaign

10083G

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

10084G

2010 Advertising Bronze Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Integrated Branding / Integrated Branding Campaign

10085G

2010 Advertising Merit Award

72andSunny / Los Angeles

Nike EMEA

Men vs Women

Integrated Branding / Integrated Branding Campaign

10460G

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Integrated Branding / Integrated Branding Campaign

10461G

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Integrated Branding / Integrated Branding Campaign

10462G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign

10463G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Sprint

The NOW Network

Integrated Branding / Integrated Branding Campaign

10464G

2010 Advertising Merit Award

JWT New York / New York

JetBlue

CEO Campaign

Integrated Branding / Integrated Branding Campaign

10465G

2010 Advertising Merit Award

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Integrated Branding / Integrated Branding Campaign

10466G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards

Integrated Branding / Integrated Branding Campaign

10467G

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Integrated Branding / Integrated Branding Campaign

10468G

2010 Advertising Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen

Integrated Branding / Integrated Branding Campaign

10469G

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign

10470G

2010 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Integrated Branding / Integrated Branding Campaign

10471G

2010 Advertising Merit Award

US Sydney / Redfern

SBS Broadcasting

Madison Products

Integrated Branding / Integrated Branding Campaign

10472G

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