The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Numbers
Agency: JWT / São Paulo
Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone
Agency: Marcel Paris / paris
Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Passat Long Text
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs
Agency: BBDO New York / New York
Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful
Agency: FoxP2 / Cape Town
Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO
Agency: HAKUHODO Inc. / Minato-ku
Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword
Agency: Marketforce Communications / Perth
Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves
Agency: McCann Worldgroup India / Mumbai
Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus
Agency: TBWA\ Santiago Mangada Puno / Makati City
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet
Agency: TBWA\ Santiago Mangada Puno / Makati City
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell
Agency: TBWA\ Santiago Mangada Puno / Makati City
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic
Agency: Y&R Dubai / DUBAI
Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Silver Pencil
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10003A
Award:
2010 Advertising Bronze Pencil
Agency:
JWT / São Paulo
Client:
Johnson & Johnson
Title:
Numbers
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10004A
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10001A
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Fire Extinguishers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10002A
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10105A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Directions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10106A
Award:
2010 Advertising Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
Steadtler
Title:
Never stop
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10107A
Award:
2010 Advertising Merit Award
Agency:
BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client:
Hewlett-Packard
Title:
HP Versus
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10108A
Award:
2010 Advertising Merit Award
Agency:
DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10109A
Award:
2010 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10110A
Award:
2010 Advertising Merit Award
Agency:
Heye Group GmbH / Unterhaching
Client:
McDonald's Germany
Title:
Barcode
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10111A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10112A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10113A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10114A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia papers
Title:
Colors of India
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10115A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10116A
Award:
2010 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10117A
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10118A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10119A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Passat Long Text
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10089A
Award:
2010 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10091A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Isca Taps
Title:
Beautiful
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10092A
Award:
2010 Advertising Merit Award
Agency:
HAKUHODO Inc. / Minato-ku
Client:
Hakuhodo DY Media Partners
Title:
Congratulations ICHIRO
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10093A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10094A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10095A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial KillBill
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10096A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Rocky
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10097A
Award:
2010 Advertising Merit Award
Agency:
Marketforce Communications / Perth
Client:
IKEA
Title:
Crossword
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10098A
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Videocon Industries Ltd.
Title:
Shelves
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10099A
Award:
2010 Advertising Merit Award
Agency:
TBWA\ Santiago Mangada Puno / Makati City
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Hibiscus
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10100A
Award:
2010 Advertising Merit Award
Agency:
TBWA\ Santiago Mangada Puno / Makati City
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Violet
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10101A
Award:
2010 Advertising Merit Award
Agency:
TBWA\ Santiago Mangada Puno / Makati City
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Yellowbell
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10102A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Federer Win Ad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10103A