The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Numbers Agency: JWT / São Paulo Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
Everywhere URL Agency: Y&R South Africa / Wendywood Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Fire Extinguishers Agency: Y&R / DUBAI Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop Agency: Bates 141 Mumbai / Mumbai Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking Agency: George Patterson Y&R / Brisbane Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode Agency: Heye Group GmbH / Unterhaching Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone Agency: Marcel Paris / paris Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India Agency: Taproot India / mumbai Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt Agency: Taproot India / mumbai Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work Agency: Wieden + Kennedy London / London Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Passat Long Text Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful Agency: FoxP2 / Cape Town Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO Agency: HAKUHODO Inc. / Minato-ku Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword Agency: Marketforce Communications / Perth Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves Agency: McCann Worldgroup India / Mumbai Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic Agency: Y&R Dubai / DUBAI Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single

2010 Advertising Silver Pencil

Marcel Paris / paris

Fiat

Crash Tests

Newspaper / Full Page or Spread - Campaign

10003A

2010 Advertising Bronze Pencil

JWT / São Paulo

Johnson & Johnson

Numbers

Newspaper / Full Page or Spread - Campaign

10004A

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

Land Rover

Everywhere URL

Newspaper / Full Page or Spread - Single

10001A

2010 Advertising Bronze Pencil

Y&R / DUBAI

Harvey Nichols

Fire Extinguishers

Newspaper / Full Page or Spread - Single

10002A

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Newspaper / Full Page or Spread - Campaign

10105A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Directions

Newspaper / Full Page or Spread - Campaign

10106A

2010 Advertising Merit Award

Bates 141 Mumbai / Mumbai

Steadtler

Never stop

Newspaper / Full Page or Spread - Campaign

10107A

2010 Advertising Merit Award

BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City

Hewlett-Packard

HP Versus

Newspaper / Full Page or Spread - Campaign

10108A

2010 Advertising Merit Award

DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong

Penguin Books Ltd.

'Your own world: London/Tokyo/Paris

Newspaper / Full Page or Spread - Campaign

10109A

2010 Advertising Merit Award

George Patterson Y&R / Brisbane

Suncorp Bank

Kids Banking

Newspaper / Full Page or Spread - Campaign

10110A

2010 Advertising Merit Award

Heye Group GmbH / Unterhaching

McDonald's Germany

Barcode

Newspaper / Full Page or Spread - Campaign

10111A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin

Newspaper / Full Page or Spread - Campaign

10112A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Pets

Newspaper / Full Page or Spread - Campaign

10113A

2010 Advertising Merit Award

Marcel Paris / paris

France 24

I-Phone

Newspaper / Full Page or Spread - Campaign

10114A

2010 Advertising Merit Award

Taproot India / mumbai

Transasia papers

Colors of India

Newspaper / Full Page or Spread - Campaign

10115A

2010 Advertising Merit Award

Taproot India / mumbai

Nirma Limited

power of salt

Newspaper / Full Page or Spread - Campaign

10116A

2010 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

C N A Stores

Famous People

Newspaper / Full Page or Spread - Campaign

10117A

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Back to Work

Newspaper / Full Page or Spread - Campaign

10118A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Splatter

Newspaper / Full Page or Spread - Campaign

10119A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Passat Long Text

Newspaper / Full Page or Spread - Single

10089A

2010 Advertising Merit Award

BBDO New York / New York

The Economist

Plugs

Newspaper / Full Page or Spread - Single

10091A

2010 Advertising Merit Award

FoxP2 / Cape Town

Isca Taps

Beautiful

Newspaper / Full Page or Spread - Single

10092A

2010 Advertising Merit Award

HAKUHODO Inc. / Minato-ku

Hakuhodo DY Media Partners

Congratulations ICHIRO

Newspaper / Full Page or Spread - Single

10093A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Dog

Newspaper / Full Page or Spread - Single

10094A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Hannibal

Newspaper / Full Page or Spread - Single

10095A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial KillBill

Newspaper / Full Page or Spread - Single

10096A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Rocky

Newspaper / Full Page or Spread - Single

10097A

2010 Advertising Merit Award

Marketforce Communications / Perth

IKEA

Crossword

Newspaper / Full Page or Spread - Single

10098A

2010 Advertising Merit Award

McCann Worldgroup India / Mumbai

Videocon Industries Ltd.

Shelves

Newspaper / Full Page or Spread - Single

10099A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Hibiscus

Newspaper / Full Page or Spread - Single

10100A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Violet

Newspaper / Full Page or Spread - Single

10101A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Yellowbell

Newspaper / Full Page or Spread - Single

10102A

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Federer Win Ad

Newspaper / Full Page or Spread - Single

10103A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

LG Viewty Smart

Picnic

Newspaper / Full Page or Spread - Single

10104A

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