The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Be Stupid (Image) Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
POSTERS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
The MINI Christmas Box Agency: UbachsWisbrun/JWT / Amsterdam Client: MINI Category: Out Of Home/Outdoor / Single
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Out Of Home/Outdoor / Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Out Of Home/Outdoor / Campaign
Havaianas Nest Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Out Of Home/Outdoor / Campaign
Be Stupid. (Copy Only) Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Out Of Home/Outdoor / Campaign
Guys Never Change Agency: Energy BBDO / Chicago Client: Jim Beam Category: Out Of Home/Outdoor / Campaign
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Out Of Home/Outdoor / Campaign
Irresistible Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Carrera Category: Out Of Home/Outdoor / Campaign
Silent messages Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Out Of Home/Outdoor / Campaign
Hair Art Agency: Grey Worldwide India / Mumbai Client: Pantene Category: Out Of Home/Outdoor / Campaign
SPIEGEL-Campaign Agency: Jung von Matt AG / Hamburg Client: DER SPIEGEL Magazine Category: Out Of Home/Outdoor / Campaign
iPod posters Agency: MacLaren McCann Canada / Calgary Client: Recordland Category: Out Of Home/Outdoor / Campaign
Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Out Of Home/Outdoor / Campaign
I-Phone Agency: Marcel Paris / paris Client: France 24 Category: Out Of Home/Outdoor / Campaign
The Economist Agency: Ogilvy & Mather / Mumbai Client: The Economist Category: Out Of Home/Outdoor / Campaign
Melting Agency: Ogilvy France / Paris Client: Nestle Waters - Perrier Category: Out Of Home/Outdoor / Campaign
3 years guarantee Agency: Publicis Conseil / PARIS Client: Stihl Category: Out Of Home/Outdoor / Campaign
Yellow City Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Yellow Pages Category: Out Of Home/Outdoor / Campaign
Don't Blank the Rainbow Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Anti car Agency: Acne Advertising / Stockholm Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1 Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2 Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Out Of Home/Outdoor / Single
Mechanical Bulls Agency: BBDO New York / New York Client: The Economist Category: Out Of Home/Outdoor / Single
Street Sweeper Agency: beacon communications k.k. / Tokyo Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Interrogation Agency: Colenso BBDO / Auckland Client: TV3 Category: Out Of Home/Outdoor / Single
Terminator 4 Agency: DDB South Africa / Johannesburg Client: Ster Kinekor Category: Out Of Home/Outdoor / Single
USB Outdoor Agency: GARWICH BBDO / Peru Client: Kingston Technology Company Category: Out Of Home/Outdoor / Single
Ritual Project Agency: Mother / ny Client: Stella Artois Category: Out Of Home/Outdoor / Single
Purple Caterpillar Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Big Boy Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel México/Hot Wheels Category: Out Of Home/Outdoor / Single
The Living Poster Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Fisch Franke Category: Out Of Home/Outdoor / Single
The Trillion Dollar Billboard Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Live Classifieds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Out Of Home/Outdoor / Single
Shortcut Agency: The Richards Group / Dallas Client: Chick-fil-A Category: Out Of Home/Outdoor / Single

2010 Advertising Gold Pencil

Anomaly / New York

Diesel

Be Stupid (Image)

Out Of Home/Outdoor / Campaign

10013A

2010 Advertising Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Out Of Home/Outdoor / Campaign

10014A

2010 Advertising Silver Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Out Of Home/Outdoor / Campaign

10015A

2010 Advertising Bronze Pencil

CLM BBDO / BOULOGNE BILLANCOURT

HEWLETT PACKARD

POSTERS

Out Of Home/Outdoor / Campaign

10016A

2010 Advertising Gold Pencil

UbachsWisbrun/JWT / Amsterdam

MINI

The MINI Christmas Box

Out Of Home/Outdoor / Single

10010A

2010 Advertising Silver Pencil

BBDO New York / New York

HBO

Cube Film Installation

Out Of Home/Outdoor / Single

10011A

2010 Advertising Bronze Pencil

Leo Burnett / London

McDonald's

Piccadilly Sign

Out Of Home/Outdoor / Single

10012A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Out Of Home/Outdoor / Campaign

10208A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Nest

Out Of Home/Outdoor / Campaign

10209A

2010 Advertising Merit Award

Anomaly / New York

Diesel

Be Stupid. (Copy Only)

Out Of Home/Outdoor / Campaign

10210A

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Out Of Home/Outdoor / Campaign

10211A

2010 Advertising Merit Award

Energy BBDO / Chicago

Jim Beam

Guys Never Change

Out Of Home/Outdoor / Campaign

10212A

2010 Advertising Merit Award

Goodby, Silverstein & Partners / san francisco

Haagen Dazs

5 Ingredient Outdoor Campaign

Out Of Home/Outdoor / Campaign

10213A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Carrera

Irresistible

Out Of Home/Outdoor / Campaign

10214A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Silent messages

Out Of Home/Outdoor / Campaign

10215A

2010 Advertising Merit Award

Grey Worldwide India / Mumbai

Pantene

Hair Art

Out Of Home/Outdoor / Campaign

10216A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

DER SPIEGEL Magazine

SPIEGEL-Campaign

Out Of Home/Outdoor / Campaign

10217A

2010 Advertising Merit Award

MacLaren McCann Canada / Calgary

Recordland

iPod posters

Out Of Home/Outdoor / Campaign

10218A

2010 Advertising Merit Award

Marcel Paris / paris

Fiat

Crash Tests

Out Of Home/Outdoor / Campaign

10219A

2010 Advertising Merit Award

Marcel Paris / paris

France 24

I-Phone

Out Of Home/Outdoor / Campaign

10220A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

The Economist

The Economist

Out Of Home/Outdoor / Campaign

10221A

2010 Advertising Merit Award

Ogilvy France / Paris

Nestle Waters - Perrier

Melting

Out Of Home/Outdoor / Campaign

10222A

2010 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

3 years guarantee

Out Of Home/Outdoor / Campaign

10223A

2010 Advertising Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Yellow Pages

Yellow City

Out Of Home/Outdoor / Campaign

10224A

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Don't Blank the Rainbow

Out Of Home/Outdoor / Campaign

10225A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Out Of Home/Outdoor / Campaign

10226A

2010 Advertising Merit Award

Acne Advertising / Stockholm

Flygbussarna Airport Coaches

Anti car

Out Of Home/Outdoor / Single

10192A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Getty Images

All Images 1

Out Of Home/Outdoor / Single

10193A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Getty Images

All Images 2

Out Of Home/Outdoor / Single

10194A

2010 Advertising Merit Award

BBDO New York / New York

The Economist

Mechanical Bulls

Out Of Home/Outdoor / Single

10195A

2010 Advertising Merit Award

beacon communications k.k. / Tokyo

P&G Japan Braun Oral-B

Street Sweeper

Out Of Home/Outdoor / Single

10196A

2010 Advertising Merit Award

Colenso BBDO / Auckland

TV3

Interrogation

Out Of Home/Outdoor / Single

10197A

2010 Advertising Merit Award

DDB South Africa / Johannesburg

Ster Kinekor

Terminator 4

Out Of Home/Outdoor / Single

10198A

2010 Advertising Merit Award

GARWICH BBDO / Peru

Kingston Technology Company

USB Outdoor

Out Of Home/Outdoor / Single

10199A

2010 Advertising Merit Award

Mother / ny

Stella Artois

Ritual Project

Out Of Home/Outdoor / Single

10200A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Purple Caterpillar

Out Of Home/Outdoor / Single

10201A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Out Of Home/Outdoor / Single

10202A

2010 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel México/Hot Wheels

Big Boy

Out Of Home/Outdoor / Single

10203A

2010 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Fisch Franke

The Living Poster

Out Of Home/Outdoor / Single

10204A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Billboard

Out Of Home/Outdoor / Single

10205A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Auto Trader

Live Classifieds

Out Of Home/Outdoor / Single

10206A

2010 Advertising Merit Award

The Richards Group / Dallas

Chick-fil-A

Shortcut

Out Of Home/Outdoor / Single

10207A

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