The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency Category: Public Service / Television - Single
Action Greenpeace
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide
Agency: DDB Canada/Toronto / Toronto
Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker
Agency: DDB Singapore / Singapore
Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask
Agency: Grey Worldwide India / Mumbai
Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal
Agency: Ogilvy New Zealand / Auckland
Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book
Agency: TAXI Canada / Toronto
Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
It's Your Call
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music
Agency: Leo Burnett Iberia / Madrid
Client: WWF Category: Public Service / Radio - Single
At the same time
Agency: Serviceplan / München
Client: Unicef Germany Category: Public Service / Radio - Single
Baby
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Radio - Single
Economy versus environment
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan
Agency: DDB Brasil / Sao Paulo
Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food.
Agency: Ogilvy Frankfurt / Frankfurt
Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print
Agency: Rethink / Vancouver
Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A
Award:
2010 Advertising Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10031A
Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10035A
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10036A
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10034A
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10037A
Award:
2010 Advertising Bronze Pencil
Agency:
Cossette West / Vancouver
Client:
BC Cancer Agency
Title:
Eye of the Cervix
Category:
Public Service / Television - Single
Annual ID:
10041T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Action Greenpeace
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10304A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada/Toronto / Toronto
Client:
Fatal Light Awareness Program (FLAP)
Title:
Field Guide
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10305A
Award:
2010 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Singapore Environment Council
Title:
Solar Cooker
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10306A
Award:
2010 Advertising Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Ojus Medical Institute
Title:
AIDS Mask
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10307A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Pop-up Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10308A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
The Asthma and Respiratory Foundation of New Zealand
Title:
Donations Appeal
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10309A
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Covenant House
Title:
Street Kids Christmas Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10310A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
Champagne Glass
Category:
Public Service / Radio - Single
Annual ID:
10312R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
It's Your Call
Category:
Public Service / Radio - Single
Annual ID:
10313R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Heaven Radio
Category:
Public Service / Radio - Single
Annual ID:
10314R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
WWF
Title:
Crappy Music
Category:
Public Service / Radio - Single
Annual ID:
10315R
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Annual ID:
10316R
Award:
2010 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Baby
Category:
Public Service / Radio - Single
Annual ID:
10317R
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10281A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
MASP (museum)
Title:
Walker Evan
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10282A
Award:
2010 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Hospital Aleman
Title:
Children Do
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10283A
Award:
2010 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10284A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited
Title:
Choking Lives
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10285A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society For Human Rights)
Title:
Organs on Offer Supplement
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10286A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
World Hunger Aid (Welthungerhilfe e.V.)
Title:
Billions For Economy. No Money For Food.
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10287A
Award:
2010 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Children of the Street Society
Title:
Predator Watch Print
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10288A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
10311A
Award:
2010 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10295A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Speedometer Sign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10296A
Award:
2010 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boys and Girls Club
Title:
Hands
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10297A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10298A
Award:
2010 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10299A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
ORGANS
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10300A
