The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chocolate Research Facility - Autumn/Winter 09
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller
Agency: Haase & Knels + Schweers / Bremen
Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Gut Oggau Category: Package Design / Single
Chocolate Glue
Agency: Kolle Rebbe / Hamburg
Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE
Agency: Nippon Design Center, Inc. / Tokyo
Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Love Project Music Video
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments
Agency: Elastic / Santa Monica
Client: Honda Accord Crosstour Category: Broadcast Design / Single
Behind The Beauty
Agency: MacLaren McCann / Toronto
Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together"
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Broadcast Design / Single
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
"I've Seen Enough"
Agency: Tool of North America / Santa Monica
Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone
Agency: Marcel Paris / paris
Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility - Autumn/Winter 09
Category:
Package Design / Single
Annual ID:
10104D
Award:
2010 Design Merit Award
Agency:
Haase & Knels + Schweers / Bremen
Client:
Ahlers Getränke GmbH
Title:
Rattenkiller
Category:
Package Design / Single
Annual ID:
10105D
Award:
2010 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Gut Oggau
Title:
Wine Box & Labels
Category:
Package Design / Single
Annual ID:
10106D
Award:
2010 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
The Deli Garage
Title:
Chocolate Glue
Category:
Package Design / Single
Annual ID:
10107D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Pack of Cards
Category:
Package Design / Single
Annual ID:
10108D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Takeo Company Limited
Title:
BLOCK TYPEFACE
Category:
Package Design / Single
Annual ID:
10109D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Friedrich-Wilhelm & Karin Reller
Title:
Rellana "Woolly Heads"
Category:
Package Design / Single
Annual ID:
10110D
Award:
2010 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince Brandy
Category:
Package Design / Single
Annual ID:
10111D
Award:
2010 Design Merit Award
Agency:
Voice / Adelaide
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Annual ID:
10112D
Award:
2010 Design Merit Award
Agency:
ACW GREY / Tel Aviv
Client:
Pelephone
Title:
Armies
Category:
Broadcast Design / Single
Annual ID:
10221D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Lunchbox
Category:
Broadcast Design / Single
Annual ID:
10222D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Packing
Category:
Broadcast Design / Single
Annual ID:
10223D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Annual ID:
10224D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Annual ID:
10225D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Annual ID:
10226D
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda Accord Crosstour
Title:
Instruments
Category:
Broadcast Design / Single
Annual ID:
10227D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster
Category:
Broadcast Design / Single
Annual ID:
10228D
Award:
2010 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Fiat Automóveis S/A
Title:
New times
Category:
Broadcast Design / Single
Annual ID:
10229D
Award:
2010 Design Merit Award
Agency:
MacLaren McCann / Toronto
Client:
GM Buick
Title:
Behind The Beauty
Category:
Broadcast Design / Single
Annual ID:
10230D
Award:
2010 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen - "Together"
Category:
Broadcast Design / Single
Annual ID:
10231D
Award:
2010 Design Merit Award
Agency:
TANGRAM co. ltd. / Tokyo
Client:
Sturdy Style
Title:
WhiteBox
Category:
Broadcast Design / Single
Annual ID:
10232D
Award:
2010 Design Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Broadcast Design / Single
Annual ID:
10233D
Award:
2010 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10295A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Speedometer Sign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10296A
Award:
2010 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boys and Girls Club
Title:
Hands
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10297A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10298A
Award:
2010 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10299A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
ORGANS
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10300A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
INVASION
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10301A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
Coca-Cola/Hopenhagen
Title:
A Bottle of Hope
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10302A
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte (IGFM)
Title:
Wrong News
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10303A
Award:
2010 Interactive Merit Award
Agency:
Tool of North America / Santa Monica
Client:
Cold War Kids
Title:
"I've Seen Enough"
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10277N
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10105A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Directions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10106A
Award:
2010 Advertising Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
Steadtler
Title:
Never stop
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10107A
Award:
2010 Advertising Merit Award
Agency:
BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client:
Hewlett-Packard
Title:
HP Versus
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10108A
Award:
2010 Advertising Merit Award
Agency:
DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10109A
Award:
2010 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10110A
Award:
2010 Advertising Merit Award
Agency:
Heye Group GmbH / Unterhaching
Client:
McDonald's Germany
Title:
Barcode
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10111A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10112A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10113A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10114A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia papers
Title:
Colors of India
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10115A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10116A
Award:
2010 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10117A
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10118A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10119A
Award:
2010 Advertising Merit Award
Agency:
Acne Advertising / Stockholm
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Out Of Home/Outdoor / Single
Annual ID:
10192A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 1
Category:
Out Of Home/Outdoor / Single
Annual ID:
10193A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 2
Category:
Out Of Home/Outdoor / Single
Annual ID:
10194A
