The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Fitting Dance
Agency: johannes leonardo / ny
Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
The Earphones Note
Agency: Scholz & Friends / Berlin
Client: Panasonic Marketing Europe Category: Package Design / Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity
Agency: Sid Lee / Montreal
Client: Functionalab Category: Corporate Identity / Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Spatial Design / Single
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single