The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Passat Long Text Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful Agency: FoxP2 / Cape Town Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO Agency: HAKUHODO Inc. / Minato-ku Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword Agency: Marketforce Communications / Perth Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves Agency: McCann World Group India / Mumbai Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic Agency: Y&R Dubai / DUBAI Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single
Big Brother Brasil Linea Test Agency: AgenciaClick Isobar / São Paulo Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library Agency: Imagination / New York Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
I Love The World Reprise Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything Agency: Wieden + Kennedy London / London Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Passat Long Text

Newspaper / Full Page or Spread - Single

10089A

2010 Advertising Merit Award

BBDO New York / New York

The Economist

Plugs

Newspaper / Full Page or Spread - Single

10091A

2010 Advertising Merit Award

FoxP2 / Cape Town

Isca Taps

Beautiful

Newspaper / Full Page or Spread - Single

10092A

2010 Advertising Merit Award

HAKUHODO Inc. / Minato-ku

Hakuhodo DY Media Partners

Congratulations ICHIRO

Newspaper / Full Page or Spread - Single

10093A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Dog

Newspaper / Full Page or Spread - Single

10094A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Hannibal

Newspaper / Full Page or Spread - Single

10095A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial KillBill

Newspaper / Full Page or Spread - Single

10096A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Rocky

Newspaper / Full Page or Spread - Single

10097A

2010 Advertising Merit Award

Marketforce Communications / Perth

IKEA

Crossword

Newspaper / Full Page or Spread - Single

10098A

2010 Advertising Merit Award

McCann World Group India / Mumbai

Videocon Industries Ltd.

Shelves

Newspaper / Full Page or Spread - Single

10099A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Hibiscus

Newspaper / Full Page or Spread - Single

10100A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Violet

Newspaper / Full Page or Spread - Single

10101A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Yellowbell

Newspaper / Full Page or Spread - Single

10102A

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Federer Win Ad

Newspaper / Full Page or Spread - Single

10103A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

LG Viewty Smart

Picnic

Newspaper / Full Page or Spread - Single

10104A

2010 Interactive Merit Award

AgenciaClick Isobar / São Paulo

FIAT

Big Brother Brasil Linea Test

Interactive Advertising / Environmental / Experiential - Single

10196N

2010 Interactive Merit Award

BBDO Argentina / Vicente Lopez

Nike

5 runners 650,000 followers

Interactive Advertising / Environmental / Experiential - Single

10197N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Test Machine

Interactive Advertising / Environmental / Experiential - Single

10198N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Booth Interactive

Interactive Advertising / Environmental / Experiential - Single

10199N

2010 Interactive Merit Award

Elvis / London

Virgin Trains

Liverpool Interactive Wall

Interactive Advertising / Environmental / Experiential - Single

10200N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Interactive Advertising / Environmental / Experiential - Single

10201N

2010 Interactive Merit Award

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Interactive Advertising / Environmental / Experiential - Single

10202N

2010 Interactive Merit Award

Hyper / london

Cadbury Dairy Milk

Nibbles Boutique

Interactive Advertising / Environmental / Experiential - Single

10203N

2010 Interactive Merit Award

Imagination / New York

oneworld

The oneworld Travel Library

Interactive Advertising / Environmental / Experiential - Single

10204N

2010 Interactive Merit Award

JWT New York / New York

DTC

Drop Everything for Love

Interactive Advertising / Environmental / Experiential - Single

10205N

2010 Interactive Merit Award

JWT India / Mumbai

Maharashtra Janavikas Kendra

Street to School

Interactive Advertising / Environmental / Experiential - Single

10206N

2010 Interactive Merit Award

Leo Burnett / London

McDonald's

Piccadilly Sign

Interactive Advertising / Environmental / Experiential - Single

10207N

2010 Interactive Merit Award

Ogilvy New York / New York

IBM

Supply Chain Interactive Billboard

Interactive Advertising / Environmental / Experiential - Single

10208N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Environmental / Experiential - Single

10209N

2010 Interactive Merit Award

ponce buenos aires / Buenos Aires

Unilever

Axe Music Star Actions

Interactive Advertising / Environmental / Experiential - Single

10210N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone Times Square App

Interactive Advertising / Environmental / Experiential - Single

10211N

2010 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Think

Interactive Advertising / Environmental / Experiential - Single

10212N

2010 Advertising Merit Award

72andSunny / Los Angeles

Discovery Channel

I Love The World Reprise

Consumer Television / Over :30 / Under :90 - Single

10356T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Consumer Television / Over :30 / Under :90 - Single

10357T

2010 Advertising Merit Award

Clemenger BBDO/Melbourne

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

10358T

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Consumer Television / Over :30 / Under :90 - Single

10359T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Over :30 / Under :90 - Single

10360T

2010 Advertising Merit Award

Euro RSCG / New York

Heineken/Dos Equis

Jai Alai

Consumer Television / Over :30 / Under :90 - Single

10361T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Treasure Chest

Consumer Television / Over :30 / Under :90 - Single

10362T

2010 Advertising Merit Award

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Over :30 / Under :90 - Single

10363T

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Consumer Television / Over :30 / Under :90 - Single

10364T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola

The Organ Player - Yeah Yeah Yeah La La La

Consumer Television / Over :30 / Under :90 - Single

10365T

2010 Advertising Merit Award

Passion Pictures / London

Harmonix

'The Beatles: Rock Band' Intro Cinematic

Consumer Television / Over :30 / Under :90 - Single

10366T

2010 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Destiny

Consumer Television / Over :30 / Under :90 - Single

10367T

2010 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Airball

Consumer Television / Over :30 / Under :90 - Single

10368T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Fantastic Journey

Consumer Television / Over :30 / Under :90 - Single

10369T

2010 Advertising Merit Award

Saatchi & Saatchi / London

T-Mobile

Dance

Consumer Television / Over :30 / Under :90 - Single

10370T

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Everything

Consumer Television / Over :30 / Under :90 - Single

10371T

2010 Advertising Merit Award

Young & Rubicam New York / New York

LG Mobile

Locker Room

Consumer Television / Over :30 / Under :90 - Single

10372T

2010 Advertising Merit Award

Young & Rubicam New York / New York

LG Mobile

Unicorn

Consumer Television / Over :30 / Under :90 - Single

10373T

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