The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Numbers Agency: JWT / São Paulo Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Resist Simple Agency: Wieden + Kennedy / Amsterdam Client: Tanqueray Category: Broadcast Design / Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Nivea Hugger or Kisser Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
POSTERS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
hotaru-san Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single

2010 Advertising Bronze Pencil

JWT / São Paulo

Johnson & Johnson

Numbers

Newspaper / Full Page or Spread - Campaign

10004A

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Outdoor and Posters - Campaign

10037A

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen

The Fun Theory

Online Films And Video / Short Form - Series/Episodes

10066N

2010 Design Bronze Pencil

Wieden + Kennedy / Amsterdam

Tanqueray

Resist Simple

Broadcast Design / Campaign

10055D

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Branded Entertainment Bronze Pencil

OMD / New York

Nivea

Nivea Hugger or Kisser

Television / Unscripted series

10002E

2010 Branded Entertainment Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Television / Unscripted series

10003E

2010 Branded Entertainment Bronze Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Unscripted series

10004E

2010 Advertising Bronze Pencil

CLM BBDO / BOULOGNE BILLANCOURT

HEWLETT PACKARD

POSTERS

Out Of Home/Outdoor / Campaign

10016A

2010 Interactive Bronze Pencil

McCann Erickson Japan Inc. / Tokyo

So-net Entertainment

hotaru-san

Websites & Microsites / Corporate Website

10010N

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Design Bronze Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10061D

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

2010 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10047E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Puppy Pulling Power

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10048E

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Online Films And Video / Video Remixes/Mashups - Single

10075N

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

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