The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

$1 for Dirty Water Agency: Casanova Pendrill / New York Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard Agency: Colenso BBDO / Auckland Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster Agency: McKee Wallwork Cleveland / Albuquerque Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris Agency: DDB, Paris / Paris Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index Agency: Droga5 / New York Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey Agency: Radical Media / New York Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid Agency: Saatchi & Saatchi NY / New York Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53 Agency: The Wade Brothers / Kansas City Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign Agency: Wieden+Kennedy New York / Brooklyn Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lupin Steal Japan Project Agency: 777interactive / Tokyo Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different Agency: Clemenger BBDO Sydney / Sydney Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast Agency: Crispin Porter + Bogusky / Boulder Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320 Agency: Droga5 Australia / East Sydney Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit Agency: FALLON / MINNEAPOLIS Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra Agency: Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda Agency: Rubin Postaer & Associates / Santa Monica Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel Agency: WHYBIN\TBWA\TEQUILA / pyrmont Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign Agency: Wieden+Kennedy, New York / New York Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno Agency: Wieden+Kennedy / Portland Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
NIKEiD - Their Game, Your Finishing Touch Agency: AKQA / London Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit Agency: AKQA / San Francisco Client: GAP Category: Websites & Microsites / Consumer Goods

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

$1 for Dirty Water

Public Service / Outdoor and Posters - Single

10289A

2010 Advertising Merit Award

Colenso BBDO / Auckland

Papakura District Council

Bleeding Billboard

Public Service / Outdoor and Posters - Single

10290A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Crash

Public Service / Outdoor and Posters - Single

10291A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Hospital

Public Service / Outdoor and Posters - Single

10292A

2010 Advertising Merit Award

JWT Melbourne / Richmond

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

10293A

2010 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

theNewOrleansProject.org

New Orleans FEMA Poster

Public Service / Outdoor and Posters - Single

10294A

2010 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

Berlin Phil Media GmbH

Digital Concert Hall

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10049E

2010 Branded Entertainment Merit Award

BBDO / New York

HBO

The Affair

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10050E

2010 Branded Entertainment Merit Award

BBDO / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10051E

2010 Branded Entertainment Merit Award

DDB, Paris / Paris

Comité Régional du Tourisme Paris Ile-de-France

Kisses from Paris

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10052E

2010 Branded Entertainment Merit Award

Droga5 / New York

Puma

Puma Index

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10053E

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milkquarious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10054E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

Be Good

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10055E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Reclage De Luxe

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10056E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Smooth Originals

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10057E

2010 Branded Entertainment Merit Award

Radical Media / New York

Nike

Lance Mackey

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10058E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi NY / New York

Luvs

New Kid

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10059E

2010 Branded Entertainment Merit Award

Sony Music Entertainment UK / London

Columbia Records / Umbro

Kasabian Football Hero

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10060E

2010 Branded Entertainment Merit Award

The Wade Brothers / Kansas City

Fly 53

FLY 53 House of 53

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10061E

2010 Branded Entertainment Merit Award

Wieden+Kennedy New York / Brooklyn

Jordan Brand

Leroy Smith Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10062E

2010 Branded Entertainment Merit Award

Young & Rubicam / New York

Cellular South

Y'all vs Us

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10063E

2010 Interactive Merit Award

777interactive / Tokyo

Lupin Steal Japan Project

Lupin Steal Japan Project

Integrated Branding / Integrated Branding Campaign - 360

10278N

2010 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Public Polo

Integrated Branding / Integrated Branding Campaign - 360

10279N

2010 Interactive Merit Award

AKQA / London

Nike

Nike: Show Your Five

Integrated Branding / Integrated Branding Campaign - 360

10280N

2010 Interactive Merit Award

AKQA / London

Nike

NikeTrue City

Integrated Branding / Integrated Branding Campaign - 360

10281N

2010 Interactive Merit Award

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10282N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

St Vincent de Paul

Tomorrow can be different

Integrated Branding / Integrated Branding Campaign - 360

10283N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Buell

Buell Blast

Integrated Branding / Integrated Branding Campaign - 360

10284N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - 360

10285N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Team Challenge

Integrated Branding / Integrated Branding Campaign - 360

10286N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - 360

10287N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320

Integrated Branding / Integrated Branding Campaign - 360

10288N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Integrated Branding / Integrated Branding Campaign - 360

10289N

2010 Interactive Merit Award

FALLON / MINNEAPOLIS

Syfy Channel

Alice: Follow the White Rabbit

Integrated Branding / Integrated Branding Campaign - 360

10290N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10291N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Asylum 626 Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10292N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10293N

2010 Interactive Merit Award

Google Creative Lab / New York

Google

YouTube Symphony Orchestra

Integrated Branding / Integrated Branding Campaign - 360

10294N

2010 Interactive Merit Award

Ogilvy&Mather Advertising, Shanghai / Shanghai

Lee

The Gold Button

Integrated Branding / Integrated Branding Campaign - 360

10295N

2010 Interactive Merit Award

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Integrated Branding / Integrated Branding Campaign - 360

10296N

2010 Interactive Merit Award

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Integrated Branding / Integrated Branding Campaign - 360

10297N

2010 Interactive Merit Award

Rubin Postaer & Associates / Santa Monica

Honda Motor Company

Everybody Knows Somebody Who Loves A Honda

Integrated Branding / Integrated Branding Campaign - 360

10298N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign - 360

10299N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Integrated Branding / Integrated Branding Campaign - 360

10300N

2010 Interactive Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Integrated Branding / Integrated Branding Campaign - 360

10301N

2010 Interactive Merit Award

WHYBIN\TBWA\TEQUILA / pyrmont

Nissan Australia

370z Take the wheel

Integrated Branding / Integrated Branding Campaign - 360

10302N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

Jordan Brand

The Leroy Smith Campaign

Integrated Branding / Integrated Branding Campaign - 360

10303N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Electronic Arts

Dante's Inferno

Integrated Branding / Integrated Branding Campaign - 360

10304N

2010 Interactive Merit Award

AKQA / London

Nike

NIKEiD - Their Game, Your Finishing Touch

Websites & Microsites / Consumer Goods

10101N

2010 Interactive Merit Award

AKQA / San Francisco

GAP

Born To Fit

Websites & Microsites / Consumer Goods

10102N

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