The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
OOH Campaign Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Ruo and Ruco Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
NIKEiD iPhone Application Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Lionelville Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Everywhere URL Agency: Y&R South Africa / Wendywood Client: Land Rover Category: Newspaper / Full Page or Spread - Single
An Open Mind Is Advised Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Toyota Sponsafier Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Brake Assist Plus Agency: BBDO Proximity Singapore / Singapore Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
In your hands Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Design Where Nothing Goes To Waste Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design Agency: Net#work BBDO Cape Town / Cape Town Client: D&D Hair Design Category: Corporate Identity / Campaign
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Elevator Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds” Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Design Silver Pencil

Goodby, Silverstein & Partners / san francisco

Haagen Dazs

5 Ingredient Outdoor Campaign

Outdoor Design / Campaign

10042D

2010 Design Silver Pencil

Ogilvy New York / New York

IBM

OOH Campaign

Outdoor Design / Campaign

10043D

2010 Interactive Silver Pencil

Drill Inc. / Shibuya

Marui Co.,LTD.

Ruo and Ruco

Craft / Animation / Motion Graphics

10087N

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Interactive Silver Pencil

DDB Worldwide/Tribal DDB Amsterdam

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

10012N

2010 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD iPhone Application

Mobile Applications/Sites / E-Commerce

10035N

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Lionel

Lionelville

Film / Theatrical and DVD releases

10013E

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

Land Rover

Everywhere URL

Newspaper / Full Page or Spread - Single

10001A

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

An Open Mind Is Advised

Cinema Advertising / Campaign

10069T

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

10072N

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Advertising Silver Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Out Of Home/Outdoor / Campaign

10015A

2010 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Branding / Booklet/Brochure

10003D

2010 Advertising Silver Pencil

Marcel Paris / paris

Fiat

Crash Tests

Newspaper / Full Page or Spread - Campaign

10003A

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Interactive Silver Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Toyota Sponsafier Campaign

Integrated Branding / Integrated Branding Campaign - 360

10078N

2010 Advertising Silver Pencil

BBDO Proximity Singapore / Singapore

Mercedes Benz Singapore

Brake Assist Plus

Small Space Print / Campaign

10009A

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Telia

In your hands

Websites & Microsites / Services

10025N

2010 Advertising Silver Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

10030A

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Design Silver Pencil

Leo Burnett / Toronto

Urban Tree Salvage

Design Where Nothing Goes To Waste

Corporate Identity / Campaign

10012D

2010 Design Silver Pencil

Net#work BBDO Cape Town / Cape Town

D&D Hair Design

D&D Hair Design

Corporate Identity / Campaign

10013D

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Design Silver Pencil

GREY Tokyo / Tokyo

Kagatani Knife

Elevator

Collateral Design / Promotion (Agencies creating work for individuals)

10028D

2010 Design Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

egoFM

“Electronic Guitar Birds”

Collateral Design / Promotion (Agencies creating work for individuals)

10029D

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