The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Los Felinos de La Noche Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Screams Agency: euro rscg spain / madrid Client: Strepsils Category: Trade / Full Page or Spread - Campaign
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Soap Cards Agency: Karigari Design inc / Mumbai Client: The Backpacker Company Category: Corporate Identity / Single
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Pathways to Housing Installation Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
hotaru-san Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Resist Simple Agency: Wieden + Kennedy / Amsterdam Client: Tanqueray Category: Broadcast Design / Campaign
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
Eye of the Cervix Agency: Cossette West / Vancouver Client: BC Cancer Agency Category: Public Service / Television - Single
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity Agency: Sid Lee / Montreal Client: Functionalab Category: Corporate Identity / Campaign
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
We Make Light Agency: Alt Group / Ponsonby Client: Selecon Category: Branding / Booklet/Brochure
Brand Building Print Agency: Bristol White / Las Vegas Client: Quantum Group Category: Branding / Booklet/Brochure
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
POSTERS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Experiential Advertising / Single

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen

The Fun Theory

Online Films And Video / Short Form - Series/Episodes

10066N

2010 Branded Entertainment Bronze Pencil

FiRe Advertainment/Alma DDB / Miami

State Farm

Los Felinos de La Noche

Music / Integration of a brand in a music environment

10066E

2010 Branded Entertainment Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

White Gold i-tunes

Music / Integration of a brand in a music environment

10067E

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Advertising Bronze Pencil

euro rscg spain / madrid

Strepsils

Screams

Trade / Full Page or Spread - Campaign

10018A

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Design Bronze Pencil

Karigari Design inc / Mumbai

The Backpacker Company

Soap Cards

Corporate Identity / Single

10011D

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

2010 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10047E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Puppy Pulling Power

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10048E

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Outdoor and Posters - Campaign

10037A

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Branded Entertainment Bronze Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Events and Installations / Creative positioning of a brand outside traditional or online media

10076E

2010 Interactive Bronze Pencil

Sarkissian Mason / Shelby Township

Sarkissian Mason

Pathways to Housing Installation

Mobile Applications/Sites / Public Service/ Non-Profit

10034N

2010 Interactive Bronze Pencil

McCann Erickson Japan Inc. / Tokyo

So-net Entertainment

hotaru-san

Websites & Microsites / Corporate Website

10010N

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Interactive Bronze Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Animation / Motion Graphics

10088N

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Design Bronze Pencil

Wieden + Kennedy / Amsterdam

Tanqueray

Resist Simple

Broadcast Design / Campaign

10055D

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Advertising Bronze Pencil

Cossette West / Vancouver

BC Cancer Agency

Eye of the Cervix

Public Service / Television - Single

10041T

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Design Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

10014D

2010 Design Bronze Pencil

Sid Lee / Montreal

Functionalab

Functionalab - Corporate identity

Corporate Identity / Campaign

10015D

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Design Bronze Pencil

Alt Group / Ponsonby

Selecon

We Make Light

Branding / Booklet/Brochure

10004D

2010 Design Bronze Pencil

Bristol White / Las Vegas

Quantum Group

Brand Building Print

Branding / Booklet/Brochure

10005D

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Advertising Bronze Pencil

CLM BBDO / BOULOGNE BILLANCOURT

HEWLETT PACKARD

POSTERS

Out Of Home/Outdoor / Campaign

10016A

2010 Advertising Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Experiential Advertising / Single

10088G

Follow Us