The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Countdown to Beauty Agency: ADK / Tokyo Client: Hoyu Co., Ltd. Category: Package Design / Campaign
Cinco Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Puppies; Dance Club; Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It Agency: Net#Work BBDO / Hyde Park Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Axe "Cleans Your Balls" Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Specials or one-time screening
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Everywhere URL Agency: Y&R South Africa / Wendywood Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Design Where Nothing Goes To Waste Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design Agency: Net#work BBDO Cape Town / Cape Town Client: D&D Hair Design Category: Corporate Identity / Campaign
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Non-Broadcast / Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Lionelville Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
NIKEiD iPhone Application Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
An Open Mind Is Advised Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Elevator Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds” Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
The Affair Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
eternal moonwalk Agency: mortierbrigade / brussels Client: studio brussels Category: Websites & Microsites / Self-Promotion
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

2010 Design Silver Pencil

ADK / Tokyo

Hoyu Co., Ltd.

Countdown to Beauty

Package Design / Campaign

10019D

2010 Advertising Silver Pencil

Euro RSCG New York / New York

Heineken/Dos Equis

Cinco

Consumer Radio / Single

10044R

2010 Advertising Silver Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

10030A

2010 Advertising Silver Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies; Dance Club; Oktoberfest

Consumer Radio / Campaign

10047R

2010 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

Virgin Atlantic Airlines

Worth It

Consumer Radio / Campaign

10048R

2010 Interactive Silver Pencil

BBH / New York

Unilever

Axe "Cleans Your Balls"

Online Films And Video / Short Form - Single

10064N

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Branded Entertainment Silver Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Specials or one-time screening

10008E

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

Land Rover

Everywhere URL

Newspaper / Full Page or Spread - Single

10001A

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

2010 Design Silver Pencil

Leo Burnett / Toronto

Urban Tree Salvage

Design Where Nothing Goes To Waste

Corporate Identity / Campaign

10012D

2010 Design Silver Pencil

Net#work BBDO Cape Town / Cape Town

D&D Hair Design

D&D Hair Design

Corporate Identity / Campaign

10013D

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Design Silver Pencil

BBDO New York / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Advertising Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Non-Broadcast / Single

10074G

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Lionel

Lionelville

Film / Theatrical and DVD releases

10013E

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD iPhone Application

Mobile Applications/Sites / E-Commerce

10035N

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Branding / Logo/Trademark Design - Single Only

10007D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

An Open Mind Is Advised

Cinema Advertising / Campaign

10069T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

10072N

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Design Silver Pencil

GREY Tokyo / Tokyo

Kagatani Knife

Elevator

Collateral Design / Promotion (Agencies creating work for individuals)

10028D

2010 Design Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

egoFM

“Electronic Guitar Birds”

Collateral Design / Promotion (Agencies creating work for individuals)

10029D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Advertising Silver Pencil

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Magazine / Full Page or Spread - Single

10005A

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

10042T

2010 Design Silver Pencil

BBDO New York / New York

HBO

The Affair

Broadcast Design / Single

10052D

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

10084G

2010 Interactive Silver Pencil

mortierbrigade / brussels

studio brussels

eternal moonwalk

Websites & Microsites / Self-Promotion

10022N

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

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