The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Your Idea. Your Way. Agency: Cossette Toronto / Toronto Client: The National Advertising Awards Category: Online Films And Video / Short Form - Series/Episodes
4320LA/SYD Agency: Droga5 Australia / East Sydney Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes
PUMA - THE GAMES WE PLAY - RUNNING Agency: jared eberhardt / Long Beach Client: Puma Category: Online Films And Video / Short Form - Series/Episodes
Raving Rabbids Agency: Publicis Conseil / PARIS Client: Renault Category: Online Films And Video / Short Form - Series/Episodes
My Boys Agency: Saatchi & Saatchi NY / New York Client: Turner Entertainment Network, TBS Category: Online Films And Video / Short Form - Series/Episodes
Chocolate Research Facility - Autumn/Winter 09 Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller Agency: Haase & Knels + Schweers / Bremen Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien Client: Gut Oggau Category: Package Design / Single
Chocolate Glue Agency: Kolle Rebbe / Hamburg Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards Agency: Leo Burnett / London Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE Agency: Nippon Design Center, Inc. / Tokyo Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads" Agency: Ogilvy Frankfurt / Frankfurt Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
64 Agency: Voice / Adelaide Client: Rio Coffee Category: Package Design / Single
Man Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Single
Billy-Goat Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin Agency: Arnold Worldwide / Boston Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur Agency: DDB / milano Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY Agency: DDB Brasil / Sao Paulo Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW Agency: DDB Brasil / Sao Paulo Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle Agency: Doner / Southfield Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma Agency: Energy BBDO / Chicago Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution Agency: Goodby, Silverstein & Partners / san francisco Client: NBA Category: Magazine / Full Page or Spread - Single
Bush Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel Agency: Jung von Matt, Stockholm / Stockholm Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch Agency: LKM / charlotte Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal Agency: LOWE PORTA / Santiago Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino Agency: LOWE PORTA / Santiago Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers Agency: Marcel Paris / paris Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Purple Caterpillar Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
E Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel México Category: Magazine / Full Page or Spread - Single
O Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel México Category: Magazine / Full Page or Spread - Single
DHL From to-America Agency: Ogilvy Beijing / Beijing Client: DHL Category: Magazine / Full Page or Spread - Single
Hand Agency: Prolam Y&R / Santiago Client: Nutripro Category: Magazine / Full Page or Spread - Single
I Knew Agency: Prolam Y&R / Santiago Client: Colgate Category: Magazine / Full Page or Spread - Single
Bad Mood Agency: Prolam Y&R / Santiago Client: Laboratorios Chile Category: Magazine / Full Page or Spread - Single
Bedouin Agency: Publicis Conseil / PARIS Client: Viking Category: Magazine / Full Page or Spread - Single
Blind Spot Agency: RP& / Santa Monica Client: Acura Category: Magazine / Full Page or Spread - Single
Map Agency: The Red Brick Road / London Client: Take the Family Category: Magazine / Full Page or Spread - Single
Hiking Gear Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Magazine / Full Page or Spread - Single
Camping Gear Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Magazine / Full Page or Spread - Single
Action Greenpeace Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single

2010 Interactive Merit Award

Cossette Toronto / Toronto

The National Advertising Awards

Your Idea. Your Way.

Online Films And Video / Short Form - Series/Episodes

10257N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320LA/SYD

Online Films And Video / Short Form - Series/Episodes

10258N

2010 Interactive Merit Award

jared eberhardt / Long Beach

Puma

PUMA - THE GAMES WE PLAY - RUNNING

Online Films And Video / Short Form - Series/Episodes

10259N

2010 Interactive Merit Award

Publicis Conseil / PARIS

Renault

Raving Rabbids

Online Films And Video / Short Form - Series/Episodes

10260N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Turner Entertainment Network, TBS

My Boys

Online Films And Video / Short Form - Series/Episodes

10261N

2010 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility

Chocolate Research Facility - Autumn/Winter 09

Package Design / Single

10104D

2010 Design Merit Award

Haase & Knels + Schweers / Bremen

Ahlers Getränke GmbH

Rattenkiller

Package Design / Single

10105D

2010 Design Merit Award

Jung von Matt/Donau Werbeagentur GmbH / Wien

Gut Oggau

Wine Box & Labels

Package Design / Single

10106D

2010 Design Merit Award

Kolle Rebbe / Hamburg

The Deli Garage

Chocolate Glue

Package Design / Single

10107D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards - Pack of Cards

Package Design / Single

10108D

2010 Design Merit Award

Nippon Design Center, Inc. / Tokyo

Takeo Company Limited

BLOCK TYPEFACE

Package Design / Single

10109D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Friedrich-Wilhelm & Karin Reller

Rellana "Woolly Heads"

Package Design / Single

10110D

2010 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince Brandy

Package Design / Single

10111D

2010 Design Merit Award

Voice / Adelaide

Rio Coffee

64

Package Design / Single

10112D

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Man

Magazine / Full Page or Spread - Single

10120A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Billy-Goat

Magazine / Full Page or Spread - Single

10121A

2010 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Lapkin

Magazine / Full Page or Spread - Single

10122A

2010 Advertising Merit Award

DDB / milano

Volkswagen Original Spare Parts

King Arthur

Magazine / Full Page or Spread - Single

10123A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

CITY/ COUNTRY

Magazine / Full Page or Spread - Single

10124A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

BEACH/ SNOW

Magazine / Full Page or Spread - Single

10125A

2010 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

McDonald's

Wi Fries

Magazine / Full Page or Spread - Single

10126A

2010 Advertising Merit Award

Doner / Southfield

Amazon Kindle

Cont'd onto Kindle

Magazine / Full Page or Spread - Single

10127A

2010 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Grandma

Magazine / Full Page or Spread - Single

10128A

2010 Advertising Merit Award

Goodby, Silverstein & Partners / san francisco

NBA

Evolution

Magazine / Full Page or Spread - Single

10129A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Bush

Magazine / Full Page or Spread - Single

10130A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Mortgage Deed

Magazine / Full Page or Spread - Single

10131A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Stock Certificate

Magazine / Full Page or Spread - Single

10132A

2010 Advertising Merit Award

Jung von Matt, Stockholm / Stockholm

TICKET - (Travel Agency)

Last Last Minute Travel

Magazine / Full Page or Spread - Single

10133A

2010 Advertising Merit Award

JWT London / London

Kimberly-Clark

Yes / No

Magazine / Full Page or Spread - Single

10134A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin / Meat

Magazine / Full Page or Spread - Single

10135A

2010 Advertising Merit Award

LKM / charlotte

North Carolina Tourism

Hopscotch

Magazine / Full Page or Spread - Single

10136A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Hannibal

Magazine / Full Page or Spread - Single

10137A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Padrino

Magazine / Full Page or Spread - Single

10138A

2010 Advertising Merit Award

Marcel Paris / paris

Lancia Delta

Newspapers

Magazine / Full Page or Spread - Single

10139A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Magazine / Full Page or Spread - Single

10140A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Whale Cow

Magazine / Full Page or Spread - Single

10141A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Purple Caterpillar

Magazine / Full Page or Spread - Single

10142A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Magazine / Full Page or Spread - Single

10143A

2010 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel México

E

Magazine / Full Page or Spread - Single

10144A

2010 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel México

O

Magazine / Full Page or Spread - Single

10145A

2010 Advertising Merit Award

Ogilvy Beijing / Beijing

DHL

DHL From to-America

Magazine / Full Page or Spread - Single

10146A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Nutripro

Hand

Magazine / Full Page or Spread - Single

10147A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Colgate

I Knew

Magazine / Full Page or Spread - Single

10148A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Laboratorios Chile

Bad Mood

Magazine / Full Page or Spread - Single

10149A

2010 Advertising Merit Award

Publicis Conseil / PARIS

Viking

Bedouin

Magazine / Full Page or Spread - Single

10150A

2010 Advertising Merit Award

RP& / Santa Monica

Acura

Blind Spot

Magazine / Full Page or Spread - Single

10151A

2010 Advertising Merit Award

The Red Brick Road / London

Take the Family

Map

Magazine / Full Page or Spread - Single

10152A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Hiking Gear

Magazine / Full Page or Spread - Single

10153A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Camping Gear

Magazine / Full Page or Spread - Single

10154A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Action Greenpeace

Public Service / Collateral (Brochures and Direct Mail) - Single

10304A

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