The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single

The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single

Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design

Hands Symphony Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design

Brake Assist Plus Agency: BBDO Proximity Singapore / Singapore Client: Mercedes Benz Singapore Category: Small Space Print / Campaign

Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single

Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single

Subtitles Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single

Fitting Dance Agency: johannes leonardo / ny Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single

Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games

Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games

The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign

THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign

The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods

Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods

Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods

Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods

BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single

UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single

The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single

bing-a-thon Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Blim Screenprinting Business Cards Agency: Rethink / Vancouver Client: Blim Screenprinting Category: Corporate Identity / Single

nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single

Soap Cards Agency: Karigari Design inc / Mumbai Client: The Backpacker Company Category: Corporate Identity / Single

Book Shelf Agency: big ant international / Seoul Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single

Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single

Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single

Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single

Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community

Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community

Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community

Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single

Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single

Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single

The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single

Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single

Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single

Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single

Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming

Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming

Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming

Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single

The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single

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Title

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Annual ID

Award: 2010 Design Gold Pencil

Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA

Client: Zealot Co.,Ltd / Neutral Nine Records

Title: SOUR 'Hibi no Neiro' (Tone of Everyday)

Category: Broadcast Design / Single

Annual ID: 10051D

Award: 2010 Interactive Gold Pencil

Agency: Wieden+Kennedy / Portland

Client: Nike Livestrong Foundation

Title: Chalkbot

Category: Interactive Advertising / Environmental / Experiential - Single

Annual ID: 10048N

Award: 2010 Advertising Gold Pencil

Agency: BBH / london

Client: Diageo - Johnnie Walker

Title: The Man Who Walked Around The World

Category: Branded Content / Single

Annual ID: 10070T

Award: 2010 Interactive Silver Pencil

Agency: GrupoW / Saltillo

Client: Digital Invaders, school

Title: Digital Invaders

Category: Craft / Sound Design

Annual ID: 10089N

Award: 2010 Interactive Bronze Pencil

Agency: Gotham / New York

Client: Ad Council / American Heart Association

Title: Hands Symphony

Category: Craft / Sound Design

Annual ID: 10090N

Award: 2010 Advertising Silver Pencil

Agency: BBDO Proximity Singapore / Singapore

Client: Mercedes Benz Singapore

Title: Brake Assist Plus

Category: Small Space Print / Campaign

Annual ID: 10009A

Award: 2010 Advertising Gold Pencil

Agency: BETC Euro RSCG / Paris

Client: CANAL+

Title: Closet

Category: Cinema Advertising / Maximum 3 minutes - Single

Annual ID: 10065T

Award: 2010 Advertising Silver Pencil

Agency: JWT San Juan / San Juan

Client: Cadbury Adams / Stride

Title: Heirloom

Category: Cinema Advertising / Maximum 3 minutes - Single

Annual ID: 10066T

Award: 2010 Advertising Silver Pencil

Award:
2010 Design Gold Pencil

Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA

Client:
Zealot Co.,Ltd / Neutral Nine Records

Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)

Category:
Broadcast Design / Single

Annual ID:
10051D

Award:
2010 Interactive Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Nike Livestrong Foundation

Title:
Chalkbot

Category:
Interactive Advertising / Environmental / Experiential - Single

Annual ID:
10048N

Award:
2010 Advertising Gold Pencil

Agency:
BBH / london

Client:
Diageo - Johnnie Walker

Title:
The Man Who Walked Around The World

Category:
Branded Content / Single

Annual ID:
10070T

Award:
2010 Interactive Silver Pencil

Agency:
GrupoW / Saltillo

Client:
Digital Invaders, school

Title:
Digital Invaders

Category:
Craft / Sound Design

Annual ID:
10089N

Award:
2010 Interactive Bronze Pencil

Agency:
Gotham / New York

Client:
Ad Council / American Heart Association

Title:
Hands Symphony

Category:
Craft / Sound Design

Annual ID:
10090N

Award:
2010 Advertising Silver Pencil

Agency:
BBDO Proximity Singapore / Singapore

Client:
Mercedes Benz Singapore

Title:
Brake Assist Plus

Category:
Small Space Print / Campaign

Annual ID:
10009A

Award:
2010 Advertising Gold Pencil

Agency:
BETC Euro RSCG / Paris

Client:
CANAL+

Title:
Closet

Category:
Cinema Advertising / Maximum 3 minutes - Single

Annual ID:
10065T

Award:
2010 Advertising Silver Pencil

Agency:
JWT San Juan / San Juan

Client:
Cadbury Adams / Stride

Title:
Heirloom

Category:
Cinema Advertising / Maximum 3 minutes - Single

Annual ID:
10066T

Award:
2010 Advertising Silver Pencil

Agency:
TBWA\Vancouver / Vancouver

Client:
Vancouver International Film Festival

Title:
Subtitles

Category:
Cinema Advertising / Maximum 3 minutes - Single

Annual ID:
10067T

Award:
2010 Advertising Bronze Pencil

Agency:
johannes leonardo / ny

Client:
Daffy's Inc.

Title:
Fitting Dance

Category:
Cinema Advertising / Maximum 3 minutes - Single

Annual ID:
10068T

Award:
2010 Interactive Gold Pencil

Agency:
AKQA / Washington

Client:
Volkswagen

Title:
Real Racing GTI

Category:
Mobile Applications/Sites / Branded Games

Annual ID:
10029N

Award:
2010 Interactive Bronze Pencil

Agency:
Dare / London

Client:
Barclaycard

Title:
Waterslide

Category:
Mobile Applications/Sites / Branded Games

Annual ID:
10030N

Award:
2010 Design Gold Pencil

Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton

Client:
The Zimbabwean

Title:
The Trillion Dollar Poster Campaign

Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign

Annual ID:
10025D

Award:
2010 Design Silver Pencil

Agency:
Dentsu / Tokyo