The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Create a beautiful image Agency: Ando bv / THE HAGUE Client: Ando bv Category: Collateral Design / Promotion (Agencies creating work for individuals)
Wrapper Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Collateral Design / Promotion (Agencies creating work for individuals)
2 Euro for a square meal Agency: Ogilvy & Mather GmbH / Duesseldorf Client: Duesserldorfer Tafel e.V. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Kamon Weekly Calendar Agency: Penguin Graphics / Hiroshima Client: Daiichi Bijutsu Printing Category: Collateral Design / Promotion (Agencies creating work for individuals)
Spreading Prosperity Agency: Vahid Associates / Manama Client: BNH Category: Branding / Annual Report
CSPD 2009 Annual Report Agency: WAX / Calgary Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Carpet / Bars / Get Out / Clock Agency: DDB Canada / Vancouver / Vancouver Client: Vancouver Convention Centre Category: Trade / Full Page or Spread - Campaign
Koala Ranch Packaging Agency: Colle + McVoy / Minneapolis Client: Koala Ranch Category: Package Design / Campaign
Nou no Mai Agency: E. Co., Ltd. / Tokyo Client: Matsudai Noubutai Category: Package Design / Campaign
Eguale Agency: Happy F&B / Gothenburg Client: Sackéus Category: Package Design / Campaign
Starbucks VIA Packaging Agency: Hornall Anderson / Newcastle Client: Starbucks Coffee Category: Package Design / Campaign
Nutcracker Valley packaging Agency: It's a Go Communications / Johannesburg Client: Rottcher Wineries Category: Package Design / Campaign
Wrapper Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Package Design / Campaign
Shiner Bock Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Steven Smith Teamaker Retail Box Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Package Design / Campaign
Steven Smith Teamaker String-Tie Box Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Package Design / Campaign
Wordplay Agency: TBWAChiatDay / Los Angeles Client: Pepsi Category: Package Design / Campaign
Zarb Agency: THEY / Amsterdam Client: Zarb Champagne Category: Package Design / Campaign
Coca-Cola Summer Packaging 2009 Agency: Turner Duckworth / San Francisco Client: The Coca-Cola Company North America Category: Package Design / Campaign
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Film / Documentaries
The Wilde Ones Agency: School of Visual Arts / New York Client: SVA Category: Film / Documentaries
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Film / Documentaries
Bambi, Dinner, Garage Agency: La Comunidad / Miami Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Cinema Advertising / Campaign
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Craft / Sound Design
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Sound Design
Made to move Agency: Tribal DDB / Amstelveen Client: Philips Category: Craft / Sound Design
Accord Crosstour Agency: Elastic / Santa Monica Client: Honda Category: Broadcast Design / Campaign
Seat Monster, DVD, Chase Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Campaign
Logo IDs Agency: Syfy / New York Client: Syfy Category: Broadcast Design / Campaign
LIVE WITH IT Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything Agency: Wieden + Kennedy London / London Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Health Club Poster Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Mechanical Bulls Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION Agency: GREY Group G2 Tokyo / Tokyo Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Straws Agency: McCann Erickson / New York City Client: Purity Organics Category: Outdoor Design / Single
The Trillion Dollar Billboard Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Single
Live Classifieds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Outdoor Design / Single
Bike Lock Agency: BBDO Canada / Toronto Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1 Agency: Casanova Pendrill / New York Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb Agency: Clemenger BBDO Melbourne / Melbourne Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project Agency: DDB West / San Francisco Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious Agency: Goodby, Silverstein and Partners / San Francisco Client: California Milk Processor Board Category: Experiential Advertising / Single

2010 Advertising Merit Award

Mother Advertising Ltd / London

Mother

Giving is Glorious

Collateral / Self-promotion (Agencies or individuals )

10272A

2010 Design Merit Award

Ando bv / THE HAGUE

Ando bv

Create a beautiful image

Collateral Design / Promotion (Agencies creating work for individuals)

10163D

2010 Design Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Wrapper

Collateral Design / Promotion (Agencies creating work for individuals)

10164D

2010 Design Merit Award

Ogilvy & Mather GmbH / Duesseldorf

Duesserldorfer Tafel e.V.

2 Euro for a square meal

Collateral Design / Promotion (Agencies creating work for individuals)

10165D

2010 Design Merit Award

Penguin Graphics / Hiroshima

Daiichi Bijutsu Printing

Kamon Weekly Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10166D

2010 Design Merit Award

Vahid Associates / Manama

BNH

Spreading Prosperity

Branding / Annual Report

10066D

2010 Design Merit Award

WAX / Calgary

Calgary Society for Persons with Disabilities

CSPD 2009 Annual Report

Branding / Annual Report

10067D

2010 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

Vancouver Convention Centre

Carpet / Bars / Get Out / Clock

Trade / Full Page or Spread - Campaign

10230A

2010 Design Merit Award

Colle + McVoy / Minneapolis

Koala Ranch

Koala Ranch Packaging

Package Design / Campaign

10113D

2010 Design Merit Award

E. Co., Ltd. / Tokyo

Matsudai Noubutai

Nou no Mai

Package Design / Campaign

10114D

2010 Design Merit Award

Happy F&B / Gothenburg

Sackéus

Eguale

Package Design / Campaign

10115D

2010 Design Merit Award

Hornall Anderson / Newcastle

Starbucks Coffee

Starbucks VIA Packaging

Package Design / Campaign

10116D

2010 Design Merit Award

It's a Go Communications / Johannesburg

Rottcher Wineries

Nutcracker Valley packaging

Package Design / Campaign

10117D

2010 Design Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Wrapper

Package Design / Campaign

10118D

2010 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Bock Packaging

Package Design / Campaign

10119D

2010 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Retail Box

Package Design / Campaign

10120D

2010 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker String-Tie Box

Package Design / Campaign

10121D

2010 Design Merit Award

TBWAChiatDay / Los Angeles

Pepsi

Wordplay

Package Design / Campaign

10122D

2010 Design Merit Award

THEY / Amsterdam

Zarb Champagne

Zarb

Package Design / Campaign

10123D

2010 Design Merit Award

Turner Duckworth / San Francisco

The Coca-Cola Company North America

Coca-Cola Summer Packaging 2009

Package Design / Campaign

10124D

2010 Branded Entertainment Merit Award

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Film / Documentaries

10018E

2010 Branded Entertainment Merit Award

School of Visual Arts / New York

SVA

The Wilde Ones

Film / Documentaries

10019E

2010 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Film / Documentaries

10020E

2010 Advertising Merit Award

La Comunidad / Miami

Wrangler

Bambi, Dinner, Garage

Cinema Advertising / Campaign

10429T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Cinema Advertising / Campaign

10430T

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Craft / Sound Design

10340N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Sound Design

10341N

2010 Interactive Merit Award

Tribal DDB / Amstelveen

Philips

Made to move

Craft / Sound Design

10342N

2010 Design Merit Award

Elastic / Santa Monica

Honda

Accord Crosstour

Broadcast Design / Campaign

10235D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster, DVD, Chase

Broadcast Design / Campaign

10236D

2010 Design Merit Award

Syfy / New York

Syfy

Logo IDs

Broadcast Design / Campaign

10237D

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DEPT FOR TRANSPORT

LIVE WITH IT

Cinema Advertising / Maximum 3 minutes - Single

10424T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN

Cinema Advertising / Maximum 3 minutes - Single

10425T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Cinema Advertising / Maximum 3 minutes - Single

10426T

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

Sexuality

Cinema Advertising / Maximum 3 minutes - Single

10427T

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Everything

Cinema Advertising / Maximum 3 minutes - Single

10428T

2010 Design Merit Award

BBDO New York / New York

The Economist

Health Club Poster

Outdoor Design / Single

10186D

2010 Design Merit Award

BBDO New York / New York

The Economist

Mechanical Bulls

Outdoor Design / Single

10187D

2010 Design Merit Award

GREY Group G2 Tokyo / Tokyo

DIESEL JAPAN Co.,Ltd.

"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION

Outdoor Design / Single

10188D

2010 Design Merit Award

McCann Erickson / New York City

Purity Organics

Straws

Outdoor Design / Single

10189D

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Billboard

Outdoor Design / Single

10190D

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Auto Trader

Live Classifieds

Outdoor Design / Single

10191D

2010 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Bike Lock

Experiential Advertising / Single

10473G

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

DIRTY WATER for $1

Experiential Advertising / Single

10474G

2010 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Fosters: Carlton Draught

Drop The Bomb

Experiential Advertising / Single

10475G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Experiential Advertising / Single

10476G

2010 Advertising Merit Award

DDB West / San Francisco

The Wende Museum and Archive of the Cold War

The Wall Project

Experiential Advertising / Single

10477G

2010 Advertising Merit Award

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Experiential Advertising / Single

10478G

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Experiential Advertising / Single

10479G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

California Milk Processor Board

White Gold's Battle for Milkquarious

Experiential Advertising / Single

10480G

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