The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AIRBORNE Agency: Brandcom Middle East F.Z.L.L.C. / Dubai Client: AMANCORP LTD Category: Typography in Design / Campaign
Ong Siew May Distinguished Lecture Series Book Covers Agency: H55 / SINGAPORE Client: Department of Architecture, National University Of Singapore Category: Typography in Design / Campaign
ROAD SAFETY Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles Agency: DDB / Auckland Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Express Courier Service Agency: Artplan Comunicação / Rio de Janeiro Client: Correios Category: Consumer Television / Under $80K Budget - Campaign
The revenge of the little man Agency: Jung von Matt AG / Hamburg Client: Mystocks Category: Consumer Television / Under $80K Budget - Campaign
Violet, Light Blue, Yellow Agency: La Comunidad / Miami Client: Rolling Stone Category: Consumer Television / Under $80K Budget - Campaign
Lupin Steal Japan Project Agency: 777interactive / Tokyo Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different Agency: Clemenger BBDO Sydney / Sydney Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast Agency: Crispin Porter + Bogusky / Boulder Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320 Agency: Droga5 Australia / East Sydney Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit Agency: FALLON / MINNEAPOLIS Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra Agency: Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda Agency: Rubin Postaer & Associates / Santa Monica Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel Agency: WHYBIN\TBWA\TEQUILA / pyrmont Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign Agency: Wieden+Kennedy, New York / New York Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno Agency: Wieden+Kennedy / Portland Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop Agency: Bates 141 Mumbai / Mumbai Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking Agency: George Patterson Y&R / Brisbane Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode Agency: Heye Group GmbH / Unterhaching Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone Agency: Marcel Paris / paris Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India Agency: Taproot India / mumbai Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt Agency: Taproot India / mumbai Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work Agency: Wieden + Kennedy London / London Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign

2010 Design Merit Award

Brandcom Middle East F.Z.L.L.C. / Dubai

AMANCORP LTD

AIRBORNE

Typography in Design / Campaign

10276D

2010 Design Merit Award

H55 / SINGAPORE

Department of Architecture, National University Of Singapore

Ong Siew May Distinguished Lecture Series Book Covers

Typography in Design / Campaign

10277D

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DEPT FOR TRANSPORT

ROAD SAFETY

Public Service / Radio - Campaign

10318R

2010 Advertising Merit Award

DDB / Auckland

The National Foundation for the Deaf

Subtitles

Public Service / Radio - Campaign

10319R

2010 Advertising Merit Award

Artplan Comunicação / Rio de Janeiro

Correios

Express Courier Service

Consumer Television / Under $80K Budget - Campaign

10421T

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

Mystocks

The revenge of the little man

Consumer Television / Under $80K Budget - Campaign

10422T

2010 Advertising Merit Award

La Comunidad / Miami

Rolling Stone

Violet, Light Blue, Yellow

Consumer Television / Under $80K Budget - Campaign

10423T

2010 Interactive Merit Award

777interactive / Tokyo

Lupin Steal Japan Project

Lupin Steal Japan Project

Integrated Branding / Integrated Branding Campaign - 360

10278N

2010 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Public Polo

Integrated Branding / Integrated Branding Campaign - 360

10279N

2010 Interactive Merit Award

AKQA / London

Nike

Nike: Show Your Five

Integrated Branding / Integrated Branding Campaign - 360

10280N

2010 Interactive Merit Award

AKQA / London

Nike

NikeTrue City

Integrated Branding / Integrated Branding Campaign - 360

10281N

2010 Interactive Merit Award

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10282N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

St Vincent de Paul

Tomorrow can be different

Integrated Branding / Integrated Branding Campaign - 360

10283N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Buell

Buell Blast

Integrated Branding / Integrated Branding Campaign - 360

10284N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - 360

10285N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Team Challenge

Integrated Branding / Integrated Branding Campaign - 360

10286N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - 360

10287N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320

Integrated Branding / Integrated Branding Campaign - 360

10288N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Integrated Branding / Integrated Branding Campaign - 360

10289N

2010 Interactive Merit Award

FALLON / MINNEAPOLIS

Syfy Channel

Alice: Follow the White Rabbit

Integrated Branding / Integrated Branding Campaign - 360

10290N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10291N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Asylum 626 Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10292N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10293N

2010 Interactive Merit Award

Google Creative Lab / New York

Google

YouTube Symphony Orchestra

Integrated Branding / Integrated Branding Campaign - 360

10294N

2010 Interactive Merit Award

Ogilvy&Mather Advertising, Shanghai / Shanghai

Lee

The Gold Button

Integrated Branding / Integrated Branding Campaign - 360

10295N

2010 Interactive Merit Award

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Integrated Branding / Integrated Branding Campaign - 360

10296N

2010 Interactive Merit Award

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Integrated Branding / Integrated Branding Campaign - 360

10297N

2010 Interactive Merit Award

Rubin Postaer & Associates / Santa Monica

Honda Motor Company

Everybody Knows Somebody Who Loves A Honda

Integrated Branding / Integrated Branding Campaign - 360

10298N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign - 360

10299N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Integrated Branding / Integrated Branding Campaign - 360

10300N

2010 Interactive Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Integrated Branding / Integrated Branding Campaign - 360

10301N

2010 Interactive Merit Award

WHYBIN\TBWA\TEQUILA / pyrmont

Nissan Australia

370z Take the wheel

Integrated Branding / Integrated Branding Campaign - 360

10302N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

Jordan Brand

The Leroy Smith Campaign

Integrated Branding / Integrated Branding Campaign - 360

10303N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Electronic Arts

Dante's Inferno

Integrated Branding / Integrated Branding Campaign - 360

10304N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Newspaper / Full Page or Spread - Campaign

10105A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Directions

Newspaper / Full Page or Spread - Campaign

10106A

2010 Advertising Merit Award

Bates 141 Mumbai / Mumbai

Steadtler

Never stop

Newspaper / Full Page or Spread - Campaign

10107A

2010 Advertising Merit Award

BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City

Hewlett-Packard

HP Versus

Newspaper / Full Page or Spread - Campaign

10108A

2010 Advertising Merit Award

DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong

Penguin Books Ltd.

'Your own world: London/Tokyo/Paris

Newspaper / Full Page or Spread - Campaign

10109A

2010 Advertising Merit Award

George Patterson Y&R / Brisbane

Suncorp Bank

Kids Banking

Newspaper / Full Page or Spread - Campaign

10110A

2010 Advertising Merit Award

Heye Group GmbH / Unterhaching

McDonald's Germany

Barcode

Newspaper / Full Page or Spread - Campaign

10111A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin

Newspaper / Full Page or Spread - Campaign

10112A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Pets

Newspaper / Full Page or Spread - Campaign

10113A

2010 Advertising Merit Award

Marcel Paris / paris

France 24

I-Phone

Newspaper / Full Page or Spread - Campaign

10114A

2010 Advertising Merit Award

Taproot India / mumbai

Transasia papers

Colors of India

Newspaper / Full Page or Spread - Campaign

10115A

2010 Advertising Merit Award

Taproot India / mumbai

Nirma Limited

power of salt

Newspaper / Full Page or Spread - Campaign

10116A

2010 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

C N A Stores

Famous People

Newspaper / Full Page or Spread - Campaign

10117A

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Back to Work

Newspaper / Full Page or Spread - Campaign

10118A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Splatter

Newspaper / Full Page or Spread - Campaign

10119A

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