The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ALAN TV 210 Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Non-Broadcast / Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Non-Broadcast / Single
Google Chrome Agency: BBH/New York Client: Google Category: Non-Broadcast / Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Non-Broadcast / Single
MASSAGE THERAPIST Agency: BORGHIERH/LOWE / São Paulo Client: UOL Category: Non-Broadcast / Single
Dirty Water Vending Machine Agency: Casanova Pendrill / New York Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day Agency: harvest / Santa Monica Client: Nike Skateboarding Category: Non-Broadcast / Single
Taxi Agency: RKCR/Y&R / London Client: Land Rover Category: Non-Broadcast / Single
New Kid Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Non-Broadcast / Single
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever Agency: ERIC CAI DESIGN CO. / Beijing Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Dear PlayStation Agency: Deutsch LA / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
NFL Campaign Agency: Grey New York / New York Client: NFL Category: Consumer Television / :30/:25 - Campaign
Mac vs PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss Agency: MJZ / Los Angeles Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Shoes Agency: Ogilvy / são paulo Client: Kraft Category: Consumer Television / :30/:25 - Single
Clown Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt Agency: TBWA\Chiat\Day - New York / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Legal Copy Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Broken Promises Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Harmony Agency: The Sweet Shop / Auckland Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
"I've Seen Enough" Agency: Tool of North America / Santa Monica Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single
You Are Here Agency: AlmapBBDO / São Paulo Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle Agency: David&Goliath / El Segundo Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN TV 210

Non-Broadcast / Single

10437T

2010 Advertising Merit Award

BBDO New York / New York

HBO

The Affair

Non-Broadcast / Single

10438T

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Non-Broadcast / Single

10439T

2010 Advertising Merit Award

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Non-Broadcast / Single

10440T

2010 Advertising Merit Award

BORGHIERH/LOWE / São Paulo

UOL

MASSAGE THERAPIST

Non-Broadcast / Single

10441T

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

Dirty Water Vending Machine

Non-Broadcast / Single

10442T

2010 Advertising Merit Award

harvest / Santa Monica

Nike Skateboarding

Today Was a Good Day

Non-Broadcast / Single

10443T

2010 Advertising Merit Award

RKCR/Y&R / London

Land Rover

Taxi

Non-Broadcast / Single

10444T

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble/Luvs

New Kid

Non-Broadcast / Single

10445T

2010 Advertising Merit Award

TAXI / New York

Museum of Modern Art

Transform

Non-Broadcast / Single

10446T

2010 Design Merit Award

BBDO New York / New York

Autism Speaks

Baby Strollers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10256D

2010 Design Merit Award

ERIC CAI DESIGN CO. / Beijing

WWF CHINA

Bye Forever

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10257D

2010 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

1968 Exhibit Sponsor Package

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10258D

2010 Design Merit Award

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10259D

2010 Advertising Merit Award

Deutsch LA / Los Angeles

Sony PlayStation

Dear PlayStation

Consumer Television / :30/:25 - Campaign

10401T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

10402T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association

Tour Bus

Consumer Television / :30/:25 - Campaign

10403T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association, ESPN/ABC/TNT

Elevated Moments

Consumer Television / :30/:25 - Campaign

10404T

2010 Advertising Merit Award

Grey New York / New York

NFL

NFL Campaign

Consumer Television / :30/:25 - Campaign

10405T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Mac vs PC

Consumer Television / :30/:25 - Campaign

10406T

2010 Advertising Merit Award

Wieden+Kennedy, New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

10407T

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

2010 Advertising Merit Award

MJZ / Los Angeles

CareerBuilder.com

Boss

Consumer Television / :30/:25 - Single

10387T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / :30/:25 - Single

10388T

2010 Advertising Merit Award

Ogilvy / são paulo

Kraft

Shoes

Consumer Television / :30/:25 - Single

10389T

2010 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Walmart

Clown

Consumer Television / :30/:25 - Single

10390T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

10391T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Starburst

Kilt

Consumer Television / :30/:25 - Single

10392T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Transplant

Consumer Television / :30/:25 - Single

10393T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Hourglass

Consumer Television / :30/:25 - Single

10394T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Plant

Consumer Television / :30/:25 - Single

10395T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Time Traveler

Consumer Television / :30/:25 - Single

10396T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Legal Copy

Consumer Television / :30/:25 - Single

10397T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Broken Promises

Consumer Television / :30/:25 - Single

10398T

2010 Advertising Merit Award

The Sweet Shop / Auckland

Toyota

Harmony

Consumer Television / :30/:25 - Single

10399T

2010 Advertising Merit Award

Venables Bell & Partners / San Francisco

Intel

Joke

Consumer Television / :30/:25 - Single

10400T

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Interactive Merit Award

Tool of North America / Santa Monica

Cold War Kids

"I've Seen Enough"

Online Films And Video / Video Remixes/Mashups - Single

10277N

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Cia das Letras

You Are Here

Collateral / Posters, P.O.P. and In-Store - Campaign

10245A

2010 Advertising Merit Award

BBDO New York / New York

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10246A

2010 Advertising Merit Award

David&Goliath / El Segundo

MGM Mirage/MCC Group

Dragon Noodle

Collateral / Posters, P.O.P. and In-Store - Campaign

10247A

2010 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin / Cup Noodles

Monsters campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10248A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Reincarnation

Collateral / Posters, P.O.P. and In-Store - Campaign

10249A

2010 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Procter & Gamble

Feel More

Collateral / Posters, P.O.P. and In-Store - Campaign

10250A

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