The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Elevator Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds” Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
NIKEiD iPhone Application Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME Agency: DDB Shanghai / Shanghai Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
Brake Assist Plus Agency: BBDO Proximity Singapore / Singapore Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Countdown to Beauty Agency: ADK / Tokyo Client: Hoyu Co., Ltd. Category: Package Design / Campaign
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Faces Agency: Zapping/M&C Saatchi / Madrid Client: Western Union Category: Trade / Full Page or Spread - Campaign
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
Sushi Memo Block Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Industrial Design / Campaign
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
IWC Schaffhausen Agency: Jung von Matt AG / Hamburg Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Ruo and Ruco Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Cinco Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
In your hands Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Design Silver Pencil

GREY Tokyo / Tokyo

Kagatani Knife

Elevator

Collateral Design / Promotion (Agencies creating work for individuals)

10028D

2010 Design Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

egoFM

“Electronic Guitar Birds”

Collateral Design / Promotion (Agencies creating work for individuals)

10029D

2010 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD iPhone Application

Mobile Applications/Sites / E-Commerce

10035N

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

2010 Design Silver Pencil

DDB Shanghai / Shanghai

THE PREGNANCY CARE ASSOCIATION

OPEN ME

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10060D

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

10084G

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral (Brochures and Direct Mail) - Single

10039A

2010 Advertising Silver Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Out Of Home/Outdoor / Campaign

10015A

2010 Advertising Silver Pencil

BBDO Proximity Singapore / Singapore

Mercedes Benz Singapore

Brake Assist Plus

Small Space Print / Campaign

10009A

2010 Advertising Silver Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Cinema Advertising / Maximum 3 minutes - Single

10066T

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

Subtitles

Cinema Advertising / Maximum 3 minutes - Single

10067T

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Design Silver Pencil

ADK / Tokyo

Hoyu Co., Ltd.

Countdown to Beauty

Package Design / Campaign

10019D

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

2010 Advertising Silver Pencil

Zapping/M&C Saatchi / Madrid

Western Union

Faces

Trade / Full Page or Spread - Campaign

10017A

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

Sushi Memo Block

Industrial Design / Campaign

10064D

2010 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Hyundai

Assurance

Innovation in Advertising / Campaign

10080G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Innovation in Advertising / Campaign

10081G

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Advertising Silver Pencil

Marcel Paris / paris

Fiat

Crash Tests

Newspaper / Full Page or Spread - Campaign

10003A

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

10052N

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

12 Parts

IWC Schaffhausen

Collateral / Promotion (Agencies creating work for individuals)

10028A

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Silver Pencil

Drill Inc. / Shibuya

Marui Co.,LTD.

Ruo and Ruco

Craft / Animation / Motion Graphics

10087N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Advertising Silver Pencil

Euro RSCG New York / New York

Heineken/Dos Equis

Cinco

Consumer Radio / Single

10044R

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Branding / Booklet/Brochure

10003D

2010 Branded Entertainment Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay Doritos

Asylum 626

Gaming & Branded Applications / Online gaming

10021E

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Telia

In your hands

Websites & Microsites / Services

10025N

Follow Us