The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Man Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / Posters, P.O.P. and In-Store - Single
Bloody Tissue Poster Co-Op Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Balloon Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Egg Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Port Authority Stream of Consciousness Installation Agency: BBDO New York / New York Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Doomsday Agency: David&Goliath / El Segundo Client: Coco de Mer Category: Collateral / Posters, P.O.P. and In-Store - Single
BEACH/ SNOW Agency: DDB Brasil / Sao Paulo Client: Terra Category: Collateral / Posters, P.O.P. and In-Store - Single
Bush Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Meat Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Stainbroidery Ink Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Single
Jerry Can Agency: Nolin BBDO / Montreal Client: Mercedes-Benz Canada Category: Collateral / Posters, P.O.P. and In-Store - Single
Purple Caterpillar Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
O Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel México Category: Collateral / Posters, P.O.P. and In-Store - Single
Toyota Prius Promo site Agency: BrandStudio / Moscow Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR Agency: Dentsu Inc. / Tokyo Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller Agency: Hello Design / Culver City Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty Agency: MacLaren McCann / Toronto Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg Agency: Ogilvy Beijing / Beijing Client: Lenovo Category: Websites & Microsites / Durable Goods
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
The Unity Font Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Typography in Design / Single
OUCH Agency: Alt Group / Ponsonby Client: Alt Group Category: Typography in Design / Single
Bars Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IGFM International society for human rights Category: Typography in Design / Single
Wimbledon Type Agency: JWT London / London Client: HSBC Category: Typography in Design / Single
New York Times Agency: Leo Burnett / Chicago Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities Agency: SenseTeam / Shenzhen Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation Agency: Turnstyle / Seattle Client: AIGA Seattle Category: Typography in Design / Single
The Official 2009 US Open iPhone App Agency: DIGITAS, NY / New York Client: American Express Category: Mobile Applications/Sites / Services
Economy versus environment Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan Agency: DDB Brasil / Sao Paulo Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past Agency: M&C Saatchi / Melbourne Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives Agency: Ogilvy & Mather / Mumbai Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food. Agency: Ogilvy Frankfurt / Frankfurt Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print Agency: Rethink / Vancouver Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
People for Bikes Agency: Colle + McVoy / Minneapolis Client: Bikes Belong Category: Branding / Logo/Trademark Design - Single Only
Logo Agency: GJP Advertising & Design / Toronto Client: Hyphen Category: Branding / Logo/Trademark Design - Single Only
Google Circle Logo Agency: Google Creative Lab / New York Client: Google Category: Branding / Logo/Trademark Design - Single Only
Göteborg Tourist City logotype Agency: Happy F&B / Gothenburg Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Kayak Agency: Plaid inc. / New York Client: Kayak.com Category: Branding / Logo/Trademark Design - Single Only
Last Call Agency: Jung von Matt AG / Hamburg Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Man

Collateral / Posters, P.O.P. and In-Store - Single

10231A

2010 Advertising Merit Award

BBDO New York / New York

Procter & Gamble/Gillette

Bloody Tissue Poster Co-Op

Collateral / Posters, P.O.P. and In-Store - Single

10232A

2010 Advertising Merit Award

BBDO New York / New York

Chrysler/Smart Car

Balloon

Collateral / Posters, P.O.P. and In-Store - Single

10233A

2010 Advertising Merit Award

BBDO New York / New York

Chrysler/Smart Car

Egg

Collateral / Posters, P.O.P. and In-Store - Single

10234A

2010 Advertising Merit Award

BBDO New York / New York

Starbucks

Port Authority Stream of Consciousness Installation

Collateral / Posters, P.O.P. and In-Store - Single

10235A

2010 Advertising Merit Award

David&Goliath / El Segundo

Coco de Mer

Doomsday

Collateral / Posters, P.O.P. and In-Store - Single

10236A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

BEACH/ SNOW

Collateral / Posters, P.O.P. and In-Store - Single

10237A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Bush

Collateral / Posters, P.O.P. and In-Store - Single

10238A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Collateral / Posters, P.O.P. and In-Store - Single

10239A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin / Meat

Collateral / Posters, P.O.P. and In-Store - Single

10240A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Stainbroidery Ink

Collateral / Posters, P.O.P. and In-Store - Single

10241A

2010 Advertising Merit Award

Nolin BBDO / Montreal

Mercedes-Benz Canada

Jerry Can

Collateral / Posters, P.O.P. and In-Store - Single

10242A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Purple Caterpillar

Collateral / Posters, P.O.P. and In-Store - Single

10243A

2010 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel México

O

Collateral / Posters, P.O.P. and In-Store - Single

10244A

2010 Interactive Merit Award

BrandStudio / Moscow

Toyota

Toyota Prius Promo site

Websites & Microsites / Durable Goods

10127N

2010 Interactive Merit Award

Crispin Porter + Bogusky Europe / Gothenburg

SCANDINAVIAN AIRLINES SWEDEN

SAS - GLOBE OF FORTUNE

Websites & Microsites / Durable Goods

10128N

2010 Interactive Merit Award

Dentsu Inc. / Tokyo

Canon Marketing Japan inc.

NIHON-IRO ^JAPAN COLOR

Websites & Microsites / Durable Goods

10129N

2010 Interactive Merit Award

Hello Design / Culver City

Herman Miller

Herman Miller

Websites & Microsites / Durable Goods

10130N

2010 Interactive Merit Award

MacLaren McCann / Toronto

General Motors of Canada

Behind the Beauty

Websites & Microsites / Durable Goods

10131N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Lenovo

Mystery Egg

Websites & Microsites / Durable Goods

10132N

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

The Unity Font

Typography in Design / Single

10266D

2010 Design Merit Award

Alt Group / Ponsonby

Alt Group

OUCH

Typography in Design / Single

10267D

2010 Design Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IGFM International society for human rights

Bars

Typography in Design / Single

10268D

2010 Design Merit Award

JWT London / London

HSBC

Wimbledon Type

Typography in Design / Single

10269D

2010 Design Merit Award

Leo Burnett / Chicago

Kellogg's Corn Flakes

New York Times

Typography in Design / Single

10270D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Typography in Design / Single

10272D

2010 Design Merit Award

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy

Typography in Design / Single

10273D

2010 Design Merit Award

SenseTeam / Shenzhen

HSA

Seeds of the Cities

Typography in Design / Single

10274D

2010 Design Merit Award

Turnstyle / Seattle

AIGA Seattle

2009 Membership Party Invitation

Typography in Design / Single

10275D

2010 Interactive Merit Award

DIGITAS, NY / New York

American Express

The Official 2009 US Open iPhone App

Mobile Applications/Sites / Services

10177N

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Economy versus environment

Public Service / Newspaper or Magazine - Campaign

10281A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

MASP (museum)

Walker Evan

Public Service / Newspaper or Magazine - Campaign

10282A

2010 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Hospital Aleman

Children Do

Public Service / Newspaper or Magazine - Campaign

10283A

2010 Advertising Merit Award

M&C Saatchi / Melbourne

Save the Children

Make it a thing of the past

Public Service / Newspaper or Magazine - Campaign

10284A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Vodafone Essar Limited

Choking Lives

Public Service / Newspaper or Magazine - Campaign

10285A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society For Human Rights)

Organs on Offer Supplement

Public Service / Newspaper or Magazine - Campaign

10286A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

World Hunger Aid (Welthungerhilfe e.V.)

Billions For Economy. No Money For Food.

Public Service / Newspaper or Magazine - Campaign

10287A

2010 Advertising Merit Award

Rethink / Vancouver

Children of the Street Society

Predator Watch Print

Public Service / Newspaper or Magazine - Campaign

10288A

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Non-Broadcast / Campaign

10447T

2010 Design Merit Award

Colle + McVoy / Minneapolis

Bikes Belong

People for Bikes

Branding / Logo/Trademark Design - Single Only

10077D

2010 Design Merit Award

GJP Advertising & Design / Toronto

Hyphen

Logo

Branding / Logo/Trademark Design - Single Only

10078D

2010 Design Merit Award

Google Creative Lab / New York

Google

Google Circle Logo

Branding / Logo/Trademark Design - Single Only

10079D

2010 Design Merit Award

Happy F&B / Gothenburg

Göteborg & Co

Göteborg Tourist City logotype

Branding / Logo/Trademark Design - Single Only

10080D

2010 Design Merit Award

Plaid inc. / New York

Kayak.com

Kayak

Branding / Logo/Trademark Design - Single Only

10081D

2010 Interactive Merit Award

Jung von Matt AG / Hamburg

NBC Universal/13TH STREET

Last Call

Mobile Applications/Sites / Augmented Reality

10166N

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