The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Football + 'Master Control' Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat Agency: Publicis New York / New York Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Cowboy Agency: Leo Burnett / Toronto Client: Procter and Gamble Category: Small Space Print / Single
Darkness Agency: MacLaren McCann / Toronto Client: MasterCard Canada Category: Small Space Print / Single
Maze Agency: Publicis Communications Pvt. Ltd. / Mumbai Client: Croft Pens Category: Small Space Print / Single
ESL Agency: Smith Roberts / Toronto Client: Centennial College Category: Small Space Print / Single
Action Greenpeace Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide Agency: DDB Canada/Toronto / Toronto Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker Agency: DDB Singapore / Singapore Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask Agency: Grey Worldwide India / Mumbai Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal Agency: Ogilvy New Zealand / Auckland Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book Agency: TAXI Canada / Toronto Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Embedded Cube Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT Agency: Grey Paris / Paris Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer" Agency: Ogilvy Beijing / Beijing Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy Agency: Saatchi & Saatchi NY / New York Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single
www.bugaboo.com Agency: 72andSunny / Los Angeles Client: Bugaboo Category: Websites & Microsites / E-Commerce
OpenOne Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Websites & Microsites / E-Commerce
The Last Call Agency: LEAN MEAN FIGHTING MACHINE / london Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV Agency: Ogilvy Shanghai / Shanghai Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
ALAN TV 210 Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Non-Broadcast / Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Non-Broadcast / Single
Google Chrome Agency: BBH/New York Client: Google Category: Non-Broadcast / Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Non-Broadcast / Single
MASSAGE THERAPIST Agency: BORGHIERH/LOWE / São Paulo Client: UOL Category: Non-Broadcast / Single
Dirty Water Vending Machine Agency: Casanova Pendrill / New York Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day Agency: harvest / Santa Monica Client: Nike Skateboarding Category: Non-Broadcast / Single
Taxi Agency: RKCR/Y&R / London Client: Land Rover Category: Non-Broadcast / Single
New Kid Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Non-Broadcast / Single
Lesson in Style Agency: Katy Aquino / Santa Monica Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship Agency: IMG SRC / Tokyo Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover Agency: Wieden + Kennedy / Amsterdam Client: Honda Category: Craft / Animation / Motion Graphics
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Branded Games

2010 Interactive Merit Award

AKQA / London

Nike

Nike Football + 'Master Control'

Mobile Applications/Sites / Consumer Goods

10169N

2010 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

Drinkspiration by ABSOLUT

Mobile Applications/Sites / Consumer Goods

10170N

2010 Interactive Merit Award

Publicis New York / New York

P&G Charmin

Sit or Squat

Mobile Applications/Sites / Consumer Goods

10171N

2010 Advertising Merit Award

Leo Burnett / Toronto

Procter and Gamble

Cowboy

Small Space Print / Single

10185A

2010 Advertising Merit Award

MacLaren McCann / Toronto

MasterCard Canada

Darkness

Small Space Print / Single

10186A

2010 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Mumbai

Croft Pens

Maze

Small Space Print / Single

10187A

2010 Advertising Merit Award

Smith Roberts / Toronto

Centennial College

ESL

Small Space Print / Single

10188A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Action Greenpeace

Public Service / Collateral (Brochures and Direct Mail) - Single

10304A

2010 Advertising Merit Award

DDB Canada/Toronto / Toronto

Fatal Light Awareness Program (FLAP)

Field Guide

Public Service / Collateral (Brochures and Direct Mail) - Single

10305A

2010 Advertising Merit Award

DDB Singapore / Singapore

Singapore Environment Council

Solar Cooker

Public Service / Collateral (Brochures and Direct Mail) - Single

10306A

2010 Advertising Merit Award

Grey Worldwide India / Mumbai

Ojus Medical Institute

AIDS Mask

Public Service / Collateral (Brochures and Direct Mail) - Single

10307A

2010 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Pop-up Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10308A

2010 Advertising Merit Award

Ogilvy New Zealand / Auckland

The Asthma and Respiratory Foundation of New Zealand

Donations Appeal

Public Service / Collateral (Brochures and Direct Mail) - Single

10309A

2010 Advertising Merit Award

TAXI Canada / Toronto

Covenant House

Street Kids Christmas Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10310A

2010 Interactive Merit Award

BBDO New York / New York

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

10188N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner II

Interactive Advertising / Banners - Dynamic - Single

10189N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

YouTube Clock

Interactive Advertising / Banners - Dynamic - Single

10190N

2010 Interactive Merit Award

Grey Paris / Paris

WELL

WELL ULTRA RESISTANT

Interactive Advertising / Banners - Dynamic - Single

10191N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

WWF

WWF Earth Hour "Computer"

Interactive Advertising / Banners - Dynamic - Single

10192N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Interactive Advertising / Banners - Dynamic - Single

10193N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

NCPC

Dolphin Boy

Interactive Advertising / Banners - Dynamic - Single

10194N

2010 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Booby Trap

Interactive Advertising / Banners - Dynamic - Single

10195N

2010 Interactive Merit Award

72andSunny / Los Angeles

Bugaboo

www.bugaboo.com

Websites & Microsites / E-Commerce

10133N

2010 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

OpenOne

Websites & Microsites / E-Commerce

10134N

2010 Interactive Merit Award

LEAN MEAN FIGHTING MACHINE / london

Samsung Mobile

The Last Call

Online Films And Video / Events or Live Webcasts - Campaign

10244N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

Adidas China

DDTV

Online Films And Video / Events or Live Webcasts - Campaign

10245N

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN TV 210

Non-Broadcast / Single

10437T

2010 Advertising Merit Award

BBDO New York / New York

HBO

The Affair

Non-Broadcast / Single

10438T

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Non-Broadcast / Single

10439T

2010 Advertising Merit Award

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Non-Broadcast / Single

10440T

2010 Advertising Merit Award

BORGHIERH/LOWE / São Paulo

UOL

MASSAGE THERAPIST

Non-Broadcast / Single

10441T

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

Dirty Water Vending Machine

Non-Broadcast / Single

10442T

2010 Advertising Merit Award

harvest / Santa Monica

Nike Skateboarding

Today Was a Good Day

Non-Broadcast / Single

10443T

2010 Advertising Merit Award

RKCR/Y&R / London

Land Rover

Taxi

Non-Broadcast / Single

10444T

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble/Luvs

New Kid

Non-Broadcast / Single

10445T

2010 Advertising Merit Award

TAXI / New York

Museum of Modern Art

Transform

Non-Broadcast / Single

10446T

2010 Interactive Merit Award

Katy Aquino / Santa Monica

adidas

Lesson in Style

Craft / Animation / Motion Graphics

10327N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

CREATIVE CIRCLE

ADLAND

Craft / Animation / Motion Graphics

10328N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Craft / Animation / Motion Graphics

10329N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Craft / Animation / Motion Graphics

10330N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Zodiac Race

Craft / Animation / Motion Graphics

10331N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Craft / Animation / Motion Graphics

10332N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Craft / Animation / Motion Graphics

10333N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Animation / Motion Graphics

10334N

2010 Interactive Merit Award

IMG SRC / Tokyo

MITSUBISHI KAGAKU MEDIA CO.,LTD.

Verbatim Championship

Craft / Animation / Motion Graphics

10335N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Animation / Motion Graphics

10336N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Craft / Animation / Motion Graphics

10337N

2010 Interactive Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Animation / Motion Graphics

10338N

2010 Interactive Merit Award

Wieden + Kennedy / Amsterdam

Honda

Let It Shine Vimeo Takeover

Craft / Animation / Motion Graphics

10339N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Websites & Microsites / Branded Games

10091N

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