The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity Agency: Sid Lee / Montreal Client: Functionalab Category: Corporate Identity / Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Right Music Wrongs Agency: Droga5 Australia / East Sydney Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Pathways to Housing Installation Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Oasis 'Dig Out Your Soul' - In the Streets Agency: BBH New York / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Screams Agency: euro rscg spain / madrid Client: Strepsils Category: Trade / Full Page or Spread - Campaign
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
Los Felinos de La Noche Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Design Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

10014D

2010 Design Bronze Pencil

Sid Lee / Montreal

Functionalab

Functionalab - Corporate identity

Corporate Identity / Campaign

10015D

2010 Advertising Bronze Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Non-Broadcast / Single

10075G

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Online Films And Video / Event or Live Webcast - Single

10240N

2010 Design Bronze Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10061D

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Interactive Bronze Pencil

Droga5 Australia / East Sydney

Virgin Mobile Australia

Right Music Wrongs

Online Films And Video / Short Form - Single

10065N

2010 Design Bronze Pencil

Leo Burnett / London

Shelter

House of Cards Exhibition

Spatial Design / Single

10035D

2010 Interactive Bronze Pencil

Sarkissian Mason / Shelby Township

Sarkissian Mason

Pathways to Housing Installation

Mobile Applications/Sites / Public Service/ Non-Profit

10034N

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Interactive Bronze Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Animation / Motion Graphics

10088N

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Branded Entertainment Bronze Pencil

BBH New York / New York

NYC & Co, and Warner Brothers

Oasis 'Dig Out Your Soul' - In the Streets

Film / Documentaries

10017E

2010 Interactive Bronze Pencil

JWT New York / New York

DTC

Drop Everything for Love

Online Films And Video / Long Form - Series/Episodes

10073N

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Advertising Bronze Pencil

euro rscg spain / madrid

Strepsils

Screams

Trade / Full Page or Spread - Campaign

10018A

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Branded Entertainment Bronze Pencil

FiRe Advertainment/Alma DDB / Miami

State Farm

Los Felinos de La Noche

Music / Integration of a brand in a music environment

10066E

2010 Branded Entertainment Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

White Gold i-tunes

Music / Integration of a brand in a music environment

10067E

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

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