The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
ProContra Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
Chocolate Research Facility (Wheelock Place) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Category: Spatial Design / Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Gorilla Coffee 1lb Bag Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
Book Shelf Agency: big ant international / Seoul Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single
ROSE Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
END THE LIES Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
acupuncture needles Agency: NIPPON DESIGN CENTER / Tokyo Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Presidium Bedsheets Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith Agency: Fluorescent Hill / Montreal Client: Squeak E Clean Prod. Category: Broadcast Design / Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
'Chippendale printer leaflet' Agency: Saatchi & Saatchi Sydney / Sydney Client: Chippendale Printers Category: Branding / Booklet/Brochure
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Branding / Booklet/Brochure
We Make Light Agency: Alt Group / Ponsonby Client: Selecon Category: Branding / Booklet/Brochure
Brand Building Print Agency: Bristol White / Las Vegas Client: Quantum Group Category: Branding / Booklet/Brochure
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Typography in Design / Single
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blim Screenprinting Business Cards Agency: Rethink / Vancouver Client: Blim Screenprinting Category: Corporate Identity / Single
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Soap Cards Agency: Karigari Design inc / Mumbai Client: The Backpacker Company Category: Corporate Identity / Single
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Brain Idents Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Broadcast Design / Campaign
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
Resist Simple Agency: Wieden + Kennedy / Amsterdam Client: Tanqueray Category: Broadcast Design / Campaign
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Design Where Nothing Goes To Waste Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design Agency: Net#work BBDO Cape Town / Cape Town Client: D&D Hair Design Category: Corporate Identity / Campaign
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity Agency: Sid Lee / Montreal Client: Functionalab Category: Corporate Identity / Campaign
nook Agency: R/GA / New York Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Sushi Memo Block Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Industrial Design / Campaign
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign

2010 Design Gold Pencil

Masashi & Hal & Magico & Masayoshi / Japan & USA

Zealot Co.,Ltd / Neutral Nine Records

SOUR 'Hibi no Neiro' (Tone of Everyday)

Broadcast Design / Single

10051D

2010 Design Gold Pencil

Serviceplan / München

LeadAcademy

ProContra

Spatial Design / Single

10033D

2010 Design Silver Pencil

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility

Chocolate Research Facility (Wheelock Place)

Spatial Design / Single

10034D

2010 Design Bronze Pencil

Leo Burnett / London

Shelter

House of Cards Exhibition

Spatial Design / Single

10035D

2010 Design Gold Pencil

1 Trick Pony / Hammonton

Gorilla Coffee

Gorilla Coffee 1lb Bag

Package Design / Single

10016D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Design Gold Pencil

big ant international / Seoul

Vogue, GQ, W, Allure, Vogue girl

Book Shelf

Outdoor Design / Single

10038D

2010 Design Silver Pencil

TUGBOAT / Tokyo

Coca-Cola (Japan) Company, Limited

Georgia Max Coffee / Toilet

Outdoor Design / Single

10039D

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Design Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Outdoor Design / Single

10279D

2010 Design Gold Pencil

DRAFT Co.,Ltd / Tokyo

D-BROS

ROSE

Publication Design / Book, Magazine, Newspaper

10044D

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Design Gold Pencil

Design Army / Washington

Human Rights Campaign

END THE LIES

Branding / Annual Report

10001D

2010 Design Gold Pencil

NIPPON DESIGN CENTER / Tokyo

Nihon Sogo Ryoji

acupuncture needles

Collateral Design / Posters, P.O.P and in-Store - Single

10021D

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Design Bronze Pencil

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Bedsheets

Public Service / Collateral - Campaign

10063D

2010 Design Gold Pencil

Fluorescent Hill / Montreal

Squeak E Clean Prod.

NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith

Broadcast Design / Single

10050D

2010 Design Silver Pencil

BBDO New York / New York

HBO

The Affair

Broadcast Design / Single

10052D

2010 Design Gold Pencil

Saatchi & Saatchi Sydney / Sydney

Chippendale Printers

'Chippendale printer leaflet'

Branding / Booklet/Brochure

10002D

2010 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Branding / Booklet/Brochure

10003D

2010 Design Bronze Pencil

Alt Group / Ponsonby

Selecon

We Make Light

Branding / Booklet/Brochure

10004D

2010 Design Bronze Pencil

Bristol White / Las Vegas

Quantum Group

Brand Building Print

Branding / Booklet/Brochure

10005D

2010 Design Gold Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Typography in Design / Single

10065D

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Silver Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

THUNDER NIGHT fever!

Collateral Design / Posters, P.O.P and In-Store - Campaign

10026D

2010 Design Gold Pencil

Rethink / Vancouver

Blim Screenprinting

Blim Screenprinting Business Cards

Corporate Identity / Single

10009D

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Design Bronze Pencil

Karigari Design inc / Mumbai

The Backpacker Company

Soap Cards

Corporate Identity / Single

10011D

2010 Design Silver Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Public Service / Outdoor and Posters - Single

10056D

2010 Design Gold Pencil

US Sydney / Redfern

SBS Broadcasting

Brain Idents

Broadcast Design / Campaign

10053D

2010 Design Silver Pencil

BBDO New York / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Design Bronze Pencil

Wieden + Kennedy / Amsterdam

Tanqueray

Resist Simple

Broadcast Design / Campaign

10055D

2010 Design Gold Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10031D

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Design Silver Pencil

Leo Burnett / Toronto

Urban Tree Salvage

Design Where Nothing Goes To Waste

Corporate Identity / Campaign

10012D

2010 Design Silver Pencil

Net#work BBDO Cape Town / Cape Town

D&D Hair Design

D&D Hair Design

Corporate Identity / Campaign

10013D

2010 Design Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

10014D

2010 Design Bronze Pencil

Sid Lee / Montreal

Functionalab

Functionalab - Corporate identity

Corporate Identity / Campaign

10015D

2010 Design Gold Pencil

R/GA / New York

Barnes & Noble

nook

Branding / Logo/Trademark Design - Single Only

10006D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Branding / Logo/Trademark Design - Single Only

10007D

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

Sushi Memo Block

Industrial Design / Campaign

10064D

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

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