The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single


END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report


ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper


NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod. Category: Broadcast Design / Single


Blim Screenprinting Business Cards
Agency: Rethink / Vancouver
Client: Blim Screenprinting Category: Corporate Identity / Single


acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single


Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton
Client: Gorilla Coffee Category: Package Design / Single


nook
Agency: R/GA / New York
Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only


The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign


Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Broadcast Design / Campaign


Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Typography in Design / Single


The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)


THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)


'Chippendale printer leaflet'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Chippendale Printers Category: Branding / Booklet/Brochure


Book Shelf
Agency: big ant international / Seoul
Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single


Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Outdoor Design / Single


The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Campaign


Award:
2010 Design Gold Pencil
Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Annual ID:
10051D

Award:
2010 Design Gold Pencil
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Annual ID:
10001D

Award:
2010 Design Gold Pencil
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10044D

Award:
2010 Design Gold Pencil
Agency:
Serviceplan / München
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Annual ID:
10033D

Award:
2010 Design Gold Pencil
Agency:
Fluorescent Hill / Montreal
Client:
Squeak E Clean Prod.
Title:
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Category:
Broadcast Design / Single
Annual ID:
10050D

Award:
2010 Design Gold Pencil
Agency:
Rethink / Vancouver
Client:
Blim Screenprinting
Title:
Blim Screenprinting Business Cards
Category:
Corporate Identity / Single
Annual ID:
10009D

Award:
2010 Design Gold Pencil
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10021D

Award:
2010 Design Gold Pencil
Agency:
1 Trick Pony / Hammonton
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Annual ID:
10016D

Award:
2010 Design Gold Pencil
Agency:
R/GA / New York
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10006D

Award:
2010 Design Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10025D

Award:
2010 Design Gold Pencil
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Brain Idents
Category:
Broadcast Design / Campaign
Annual ID:
10053D

Award:
2010 Design Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Annual ID:
10065D

Award:
2010 Design Gold Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10031D

Award:
2010 Design Gold Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10027D

Award:
2010 Design Gold Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Chippendale Printers
Title:
'Chippendale printer leaflet'
Category:
Branding / Booklet/Brochure
Annual ID:
10002D

Award:
2010 Design Gold Pencil
Agency:
big ant international / Seoul
Client:
Vogue, GQ, W, Allure, Vogue girl
Title:
Book Shelf
Category:
Outdoor Design / Single
Annual ID:
10038D

Award:
2010 Design Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Annual ID:
10279D
