The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sushi Memo Block Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Industrial Design / Campaign
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME Agency: DDB Shanghai / Shanghai Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Imagine TV Campaign Agency: BBDO / New York Client: HBO Category: Broadcast Design / Campaign
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
The Affair Agency: BBDO / New York Client: HBO Category: Broadcast Design / Single
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Design Where Nothing Goes To Waste Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design Agency: Net#work BBDO Cape Town / Cape Town Client: D&D Hair Design Category: Corporate Identity / Campaign
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Countdown to Beauty Agency: ADK / Tokyo Client: Hoyu Co., Ltd. Category: Package Design / Campaign
Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Elevator Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds” Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
OOH Campaign Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
Chocolate Research Facility (Wheelock Place) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Category: Spatial Design / Single

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

Sushi Memo Block

Industrial Design / Campaign

10064D

2010 Design Silver Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

THUNDER NIGHT fever!

Collateral Design / Posters, P.O.P and In-Store - Campaign

10026D

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Branding / Booklet/Brochure

10003D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Branding / Logo/Trademark Design - Single Only

10007D

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

2010 Design Silver Pencil

DDB Shanghai / Shanghai

THE PREGNANCY CARE ASSOCIATION

OPEN ME

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10060D

2010 Design Silver Pencil

BBDO / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Design Silver Pencil

BBDO / New York

HBO

The Affair

Broadcast Design / Single

10052D

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Design Silver Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Public Service / Outdoor and Posters - Single

10056D

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Design Silver Pencil

Leo Burnett / Toronto

Urban Tree Salvage

Design Where Nothing Goes To Waste

Corporate Identity / Campaign

10012D

2010 Design Silver Pencil

Net#work BBDO Cape Town / Cape Town

D&D Hair Design

D&D Hair Design

Corporate Identity / Campaign

10013D

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

2010 Design Silver Pencil

ADK / Tokyo

Hoyu Co., Ltd.

Countdown to Beauty

Package Design / Campaign

10019D

2010 Design Silver Pencil

TUGBOAT / Tokyo

Coca-Cola (Japan) Company, Limited

Georgia Max Coffee / Toilet

Outdoor Design / Single

10039D

2010 Design Silver Pencil

GREY Tokyo / Tokyo

Kagatani Knife

Elevator

Collateral Design / Promotion (Agencies creating work for individuals)

10028D

2010 Design Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

egoFM

“Electronic Guitar Birds”

Collateral Design / Promotion (Agencies creating work for individuals)

10029D

2010 Design Silver Pencil

Goodby, Silverstein & Partners / san francisco

Haagen Dazs

5 Ingredient Outdoor Campaign

Outdoor Design / Campaign

10042D

2010 Design Silver Pencil

Ogilvy New York / New York

IBM

OOH Campaign

Outdoor Design / Campaign

10043D

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Design Silver Pencil

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility

Chocolate Research Facility (Wheelock Place)

Spatial Design / Single

10034D

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