The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

All-Clear Poster Agency: DDB / New York Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan Agency: Dentsu / Tokyo Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters Agency: Juniper Park / Toronto Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back! Agency: Leo Burnett GmbH / Duesseldorf Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if Agency: Lew´Lara\TBWA / São Paulo Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree Agency: Meridian Communication Pvt Ltd / Bangalore Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested! Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Model Plus Magazine Category: Direct Mail / Campaign
FRAICH FRITES Agency: Grey Paris / Paris Client: FINDUS Category: Outdoor Design / Campaign
Hair Art Agency: Grey Worldwide India / Mumbai Client: Pantene Category: Outdoor Design / Campaign
CNN news campaign Agency: HEIMAT / Berlin Client: CNN International Category: Outdoor Design / Campaign
Voltaren - Take control again Agency: SAATCHI & SAATCHI SWITZERLAND / Carouge Client: Novartis Consumer Health Category: Outdoor Design / Campaign
Point Out Agency: Serviceplan / München Client: Stabilo International GmbH Category: Outdoor Design / Campaign
Chocolate Research Facility - Autumn/Winter 09 Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller Agency: Haase & Knels + Schweers / Bremen Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien Client: Gut Oggau Category: Package Design / Single
Chocolate Glue Agency: Kolle Rebbe / Hamburg Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards Agency: Leo Burnett / London Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE Agency: Nippon Design Center, Inc. / Tokyo Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads" Agency: Ogilvy Frankfurt / Frankfurt Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
64 Agency: Voice / Adelaide Client: Rio Coffee Category: Package Design / Single
AIRBORNE Agency: Brandcom Middle East F.Z.L.L.C. / Dubai Client: AMANCORP LTD Category: Typography in Design / Campaign
Ong Siew May Distinguished Lecture Series Book Covers Agency: H55 / SINGAPORE Client: Department of Architecture, National University Of Singapore Category: Typography in Design / Campaign
M&M's Global Brand Book Agency: BBDO / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun Agency: KW43 BRANDDESIGN / Duesseldorf Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama Agency: McSweeney's / San Francisco Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0 Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers Agency: qing zhao / Nanjing Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object Agency: trine design associates / Singapore Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
Excuses Agency: Ogilvy / são paulo Client: IBCC Category: Typography in Design / Single
KUDAMEMO Agency: DRAFT / Tokyo Client: D-BROS Category: Industrial Design / Single
kaoiro Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design / Single
St-Germain 50ml Display Agency: Sandstrom Partners / Portland Client: Cooper Spirits International Category: Industrial Design / Single
Thinking outside the chair Agency: Alt Group / Ponsonby Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years Agency: Bailey Lauerman / Lincoln Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY Agency: Design Army / Washington Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25 Agency: Design Army / Washington Client: Karla Colletto Category: Branding / Booklet/Brochure
iida Agency: ground / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
Treeincarnation Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Branding / Booklet/Brochure
Setu preview piece Agency: mono / minneapolis Client: Herman Miller Category: Branding / Booklet/Brochure
OMM - Brochure Agency: Nolin BBDO / Montreal Client: Orchestre Métropolitain du Grand Montréal Category: Branding / Booklet/Brochure

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Public Service / Outdoor and Posters - Single

10238D

2010 Design Merit Award

Dentsu / Tokyo

Committee for Assisting and Promoting Education of the Disabled in Sudan

Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan

Public Service / Outdoor and Posters - Single

10239D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Hitler

Public Service / Outdoor and Posters - Single

10240D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Bin Laden

Public Service / Outdoor and Posters - Single

10241D

2010 Design Merit Award

Juniper Park / Toronto

Frito-Lay, Dallas Texas

Greensburg Posters

Public Service / Outdoor and Posters - Single

10242D

2010 Design Merit Award

Leo Burnett GmbH / Duesseldorf

German Society for Nature Conservation (NABU)

The Beaver is back!

Public Service / Outdoor and Posters - Single

10243D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Nissan

Drink you drive don´t if

Public Service / Outdoor and Posters - Single

10244D

2010 Design Merit Award

Meridian Communication Pvt Ltd / Bangalore

treesforfree.org

Gift A Tree

Public Service / Outdoor and Posters - Single

10245D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Resources

Public Service / Outdoor and Posters - Single

10246D

2010 Design Merit Award

Sagmeister Inc. / New York

Levi's Strauss

Get Tested!

Public Service / Outdoor and Posters - Single

10247D

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Direct Mail / Campaign

10049D

2010 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

Model Plus Magazine

Model Plus Postcard

Direct Mail / Campaign

10220D

2010 Design Merit Award

Grey Paris / Paris

FINDUS

FRAICH FRITES

Outdoor Design / Campaign

10192D

2010 Design Merit Award

Grey Worldwide India / Mumbai

Pantene

Hair Art

Outdoor Design / Campaign

10193D

2010 Design Merit Award

HEIMAT / Berlin

CNN International

CNN news campaign

Outdoor Design / Campaign

10194D

2010 Design Merit Award

SAATCHI & SAATCHI SWITZERLAND / Carouge

Novartis Consumer Health

Voltaren - Take control again

Outdoor Design / Campaign

10195D

2010 Design Merit Award

Serviceplan / München

Stabilo International GmbH

Point Out

Outdoor Design / Campaign

10196D

2010 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility

Chocolate Research Facility - Autumn/Winter 09

Package Design / Single

10104D

2010 Design Merit Award

Haase & Knels + Schweers / Bremen

Ahlers Getränke GmbH

Rattenkiller

Package Design / Single

10105D

2010 Design Merit Award

Jung von Matt/Donau Werbeagentur GmbH / Wien

Gut Oggau

Wine Box & Labels

Package Design / Single

10106D

2010 Design Merit Award

Kolle Rebbe / Hamburg

The Deli Garage

Chocolate Glue

Package Design / Single

10107D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards - Pack of Cards

Package Design / Single

10108D

2010 Design Merit Award

Nippon Design Center, Inc. / Tokyo

Takeo Company Limited

BLOCK TYPEFACE

Package Design / Single

10109D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Friedrich-Wilhelm & Karin Reller

Rellana "Woolly Heads"

Package Design / Single

10110D

2010 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince Brandy

Package Design / Single

10111D

2010 Design Merit Award

Voice / Adelaide

Rio Coffee

64

Package Design / Single

10112D

2010 Design Merit Award

Brandcom Middle East F.Z.L.L.C. / Dubai

AMANCORP LTD

AIRBORNE

Typography in Design / Campaign

10276D

2010 Design Merit Award

H55 / SINGAPORE

Department of Architecture, National University Of Singapore

Ong Siew May Distinguished Lecture Series Book Covers

Typography in Design / Campaign

10277D

2010 Design Merit Award

BBDO / New York

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

10197D

2010 Design Merit Award

Dentsu / Tokyo

Tokyo Copywriters Club

Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II

Publication Design / Book, Magazine, Newspaper

10198D

2010 Design Merit Award

ground / Tokyo

Honda Motor Co., Ltd.

HUG! STEP WGN Family

Publication Design / Book, Magazine, Newspaper

10199D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Publication Design / Book, Magazine, Newspaper

10200D

2010 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Andreas Koerner

Morning Sun

Publication Design / Book, Magazine, Newspaper

10201D

2010 Design Merit Award

McSweeney's / San Francisco

McSweeney's

The San Francisco Panorama

Publication Design / Book, Magazine, Newspaper

10202D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Publication Design / Book, Magazine, Newspaper

10203D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

The Death of the Mouse 2.0

Publication Design / Book, Magazine, Newspaper

10204D

2010 Design Merit Award

qing zhao / Nanjing

zhao qing

a concise chinese-english dictionary for lovers

Publication Design / Book, Magazine, Newspaper

10205D

2010 Design Merit Award

trine design associates / Singapore

Antalis Singapore Pte Ltd

Marley Magpie & the search for the shiniest object

Publication Design / Book, Magazine, Newspaper

10206D

2010 Design Merit Award

Ogilvy / são paulo

IBCC

Excuses

Typography in Design / Single

10271D

2010 Design Merit Award

DRAFT / Tokyo

D-BROS

KUDAMEMO

Industrial Design / Single

10263D

2010 Design Merit Award

ginghami co., ltd. / tokyo

gung

kaoiro

Industrial Design / Single

10264D

2010 Design Merit Award

Sandstrom Partners / Portland

Cooper Spirits International

St-Germain 50ml Display

Industrial Design / Single

10265D

2010 Design Merit Award

Alt Group / Ponsonby

Formway Design

Thinking outside the chair

Branding / Booklet/Brochure

10068D

2010 Design Merit Award

Bailey Lauerman / Lincoln

Lincoln Airport Authority

Journey Through The First 50 Years

Branding / Booklet/Brochure

10069D

2010 Design Merit Award

Design Army / Washington

University of Virginia

INGENUITY

Branding / Booklet/Brochure

10070D

2010 Design Merit Award

Design Army / Washington

Karla Colletto

CATALOG / 25

Branding / Booklet/Brochure

10071D

2010 Design Merit Award

ground / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

10072D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Treeincarnation

Branding / Booklet/Brochure

10073D

2010 Design Merit Award

mono / minneapolis

Herman Miller

Setu preview piece

Branding / Booklet/Brochure

10074D

2010 Design Merit Award

Nolin BBDO / Montreal

Orchestre Métropolitain du Grand Montréal

OMM - Brochure

Branding / Booklet/Brochure

10075D

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