The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Model Plus Magazine Category: Direct Mail / Campaign
The Unity Font Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Typography in Design / Single
OUCH Agency: Alt Group / Ponsonby Client: Alt Group Category: Typography in Design / Single
Bars Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IGFM International society for human rights Category: Typography in Design / Single
Wimbledon Type Agency: JWT London / London Client: HSBC Category: Typography in Design / Single
New York Times Agency: Leo Burnett / Chicago Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities Agency: SenseTeam / Shenzhen Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation Agency: Turnstyle / Seattle Client: AIGA Seattle Category: Typography in Design / Single
Put birds back on trees Agency: Dentsu Marcom / Gurgaon Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision Agency: Kinetic Singapore / Singapore Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral - Campaign
AIRBORNE Agency: Brandcom Middle East F.Z.L.L.C. / Dubai Client: AMANCORP LTD Category: Typography in Design / Campaign
Ong Siew May Distinguished Lecture Series Book Covers Agency: H55 / SINGAPORE Client: Department of Architecture, National University Of Singapore Category: Typography in Design / Campaign
Mercedes-Benz at IAA 2009 Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave Agency: Studio Hinrichs / San Francisco Client: Nevada Museum of Art Category: Spatial Design / Campaign
Thinking outside the chair Agency: Alt Group / Ponsonby Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years Agency: Bailey Lauerman / Lincoln Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY Agency: Design Army / Washington Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25 Agency: Design Army / Washington Client: Karla Colletto Category: Branding / Booklet/Brochure
iida Agency: ground / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
Treeincarnation Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Branding / Booklet/Brochure
Setu preview piece Agency: mono / minneapolis Client: Herman Miller Category: Branding / Booklet/Brochure
OMM - Brochure Agency: Nolin BBDO / Montreal Client: Orchestre Métropolitain du Grand Montréal Category: Branding / Booklet/Brochure
The Palace, Jerusalem - Residences Sales Brochure Agency: Y&R/Wunderman Irvine / Tustin Client: Hilton Worldwide Category: Branding / Booklet/Brochure
People for Bikes Agency: Colle + McVoy / Minneapolis Client: Bikes Belong Category: Branding / Logo/Trademark Design - Single Only
Logo Agency: GJP Advertising & Design / Toronto Client: Hyphen Category: Branding / Logo/Trademark Design - Single Only
Google Circle Logo Agency: Google Creative Lab / New York Client: Google Category: Branding / Logo/Trademark Design - Single Only
Göteborg Tourist City logotype Agency: Happy F&B / Gothenburg Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Kayak Agency: Plaid inc. / New York Client: Kayak.com Category: Branding / Logo/Trademark Design - Single Only
Armies Agency: ACW GREY / Tel Aviv Client: Pelephone Category: Broadcast Design / Single
Lunchbox Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
Packing Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
The Big One Agency: BBDO / New York Client: HBO Category: Broadcast Design / Single
Teddy Bear Chase Agency: BBDO / New York Client: HBO Category: Broadcast Design / Single
Love Project Music Video Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments Agency: Elastic / Santa Monica Client: Honda Accord Crosstour Category: Broadcast Design / Single
Seat Monster Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Single
New times Agency: LOBO / SAO PAULO Client: Fiat Automóveis S/A  Category: Broadcast Design / Single
Behind The Beauty Agency: MacLaren McCann / Toronto Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together" Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Broadcast Design / Single
WhiteBox Agency: TANGRAM co. ltd. / Tokyo Client: Sturdy Style Category: Broadcast Design / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Broadcast Design / Single
M&M's Global Brand Book Agency: BBDO / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Direct Mail / Campaign

10049D

2010 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

Model Plus Magazine

Model Plus Postcard

Direct Mail / Campaign

10220D

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

The Unity Font

Typography in Design / Single

10266D

2010 Design Merit Award

Alt Group / Ponsonby

Alt Group

OUCH

Typography in Design / Single

10267D

2010 Design Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IGFM International society for human rights

Bars

Typography in Design / Single

10268D

2010 Design Merit Award

JWT London / London

HSBC

Wimbledon Type

Typography in Design / Single

10269D

2010 Design Merit Award

Leo Burnett / Chicago

Kellogg's Corn Flakes

New York Times

Typography in Design / Single

10270D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Typography in Design / Single

10272D

2010 Design Merit Award

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy

Typography in Design / Single

10273D

2010 Design Merit Award

SenseTeam / Shenzhen

HSA

Seeds of the Cities

Typography in Design / Single

10274D

2010 Design Merit Award

Turnstyle / Seattle

AIGA Seattle

2009 Membership Party Invitation

Typography in Design / Single

10275D

2010 Design Merit Award

Dentsu Marcom / Gurgaon

WWF

Put birds back on trees

Public Service / Collateral - Campaign

10260D

2010 Design Merit Award

Kinetic Singapore / Singapore

Mini Asia / TEK

Drink driving impairs vision

Public Service / Collateral - Campaign

10261D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral - Campaign

10262D

2010 Design Merit Award

Brandcom Middle East F.Z.L.L.C. / Dubai

AMANCORP LTD

AIRBORNE

Typography in Design / Campaign

10276D

2010 Design Merit Award

H55 / SINGAPORE

Department of Architecture, National University Of Singapore

Ong Siew May Distinguished Lecture Series Book Covers

Typography in Design / Campaign

10277D

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz at IAA 2009

Spatial Design / Campaign

10183D

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz Galleries

Spatial Design / Campaign

10184D

2010 Design Merit Award

Studio Hinrichs / San Francisco

Nevada Museum of Art

Long May She Wave

Spatial Design / Campaign

10185D

2010 Design Merit Award

Alt Group / Ponsonby

Formway Design

Thinking outside the chair

Branding / Booklet/Brochure

10068D

2010 Design Merit Award

Bailey Lauerman / Lincoln

Lincoln Airport Authority

Journey Through The First 50 Years

Branding / Booklet/Brochure

10069D

2010 Design Merit Award

Design Army / Washington

University of Virginia

INGENUITY

Branding / Booklet/Brochure

10070D

2010 Design Merit Award

Design Army / Washington

Karla Colletto

CATALOG / 25

Branding / Booklet/Brochure

10071D

2010 Design Merit Award

ground / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

10072D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Treeincarnation

Branding / Booklet/Brochure

10073D

2010 Design Merit Award

mono / minneapolis

Herman Miller

Setu preview piece

Branding / Booklet/Brochure

10074D

2010 Design Merit Award

Nolin BBDO / Montreal

Orchestre Métropolitain du Grand Montréal

OMM - Brochure

Branding / Booklet/Brochure

10075D

2010 Design Merit Award

Y&R/Wunderman Irvine / Tustin

Hilton Worldwide

The Palace, Jerusalem - Residences Sales Brochure

Branding / Booklet/Brochure

10076D

2010 Design Merit Award

Colle + McVoy / Minneapolis

Bikes Belong

People for Bikes

Branding / Logo/Trademark Design - Single Only

10077D

2010 Design Merit Award

GJP Advertising & Design / Toronto

Hyphen

Logo

Branding / Logo/Trademark Design - Single Only

10078D

2010 Design Merit Award

Google Creative Lab / New York

Google

Google Circle Logo

Branding / Logo/Trademark Design - Single Only

10079D

2010 Design Merit Award

Happy F&B / Gothenburg

Göteborg & Co

Göteborg Tourist City logotype

Branding / Logo/Trademark Design - Single Only

10080D

2010 Design Merit Award

Plaid inc. / New York

Kayak.com

Kayak

Branding / Logo/Trademark Design - Single Only

10081D

2010 Design Merit Award

ACW GREY / Tel Aviv

Pelephone

Armies

Broadcast Design / Single

10221D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Lunchbox

Broadcast Design / Single

10222D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Packing

Broadcast Design / Single

10223D

2010 Design Merit Award

BBDO / New York

HBO

The Big One

Broadcast Design / Single

10224D

2010 Design Merit Award

BBDO / New York

HBO

Teddy Bear Chase

Broadcast Design / Single

10225D

2010 Design Merit Award

BBDO / New York

Starbucks & (RED)™

Love Project Music Video

Broadcast Design / Single

10226D

2010 Design Merit Award

Elastic / Santa Monica

Honda Accord Crosstour

Instruments

Broadcast Design / Single

10227D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster

Broadcast Design / Single

10228D

2010 Design Merit Award

LOBO / SAO PAULO

Fiat Automóveis S/A 

New times

Broadcast Design / Single

10229D

2010 Design Merit Award

MacLaren McCann / Toronto

GM Buick

Behind The Beauty

Broadcast Design / Single

10230D

2010 Design Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen - "Together"

Broadcast Design / Single

10231D

2010 Design Merit Award

TANGRAM co. ltd. / Tokyo

Sturdy Style

WhiteBox

Broadcast Design / Single

10232D

2010 Design Merit Award

TAXI / New York

Museum of Modern Art

Transform

Broadcast Design / Single

10233D

2010 Design Merit Award

BBDO / New York

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

10197D

2010 Design Merit Award

Dentsu / Tokyo

Tokyo Copywriters Club

Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II

Publication Design / Book, Magazine, Newspaper

10198D

2010 Design Merit Award

ground / Tokyo

Honda Motor Co., Ltd.

HUG! STEP WGN Family

Publication Design / Book, Magazine, Newspaper

10199D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Publication Design / Book, Magazine, Newspaper

10200D

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