The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

M&M's Global Brand Book Agency: BBDO New York / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun Agency: KW43 BRANDDESIGN / Duesseldorf Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama Agency: McSweeney's / San Francisco Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0 Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers Agency: qing zhao / Nanjing Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object Agency: trine design associates / Singapore Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Model Plus Magazine Category: Direct Mail / Campaign
All-Clear Poster Agency: DDB / New York Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan Agency: Dentsu / Tokyo Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters Agency: Juniper Park / Toronto Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back! Agency: Leo Burnett GmbH / Duesseldorf Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if Agency: Lew´Lara\TBWA / São Paulo Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree Agency: Meridian Communication Pvt Ltd / Bangalore Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested! Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
Armies Agency: ACW GREY / Tel Aviv Client: Pelephone Category: Broadcast Design / Single
Lunchbox Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
Packing Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
The Big One Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Love Project Music Video Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments Agency: Elastic / Santa Monica Client: Honda Accord Crosstour Category: Broadcast Design / Single
Seat Monster Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Single
New times Agency: LOBO / SAO PAULO Client: Fiat Automóveis S/A  Category: Broadcast Design / Single
Behind The Beauty Agency: MacLaren McCann / Toronto Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together" Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Broadcast Design / Single
WhiteBox Agency: TANGRAM co. ltd. / Tokyo Client: Sturdy Style Category: Broadcast Design / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Broadcast Design / Single
The Unity Font Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Typography in Design / Single
OUCH Agency: Alt Group / Ponsonby Client: Alt Group Category: Typography in Design / Single
Bars Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IGFM International society for human rights Category: Typography in Design / Single
Wimbledon Type Agency: JWT London / London Client: HSBC Category: Typography in Design / Single
New York Times Agency: Leo Burnett / Chicago Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities Agency: SenseTeam / Shenzhen Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation Agency: Turnstyle / Seattle Client: AIGA Seattle Category: Typography in Design / Single
People for Bikes Agency: Colle + McVoy / Minneapolis Client: Bikes Belong Category: Branding / Logo/Trademark Design - Single Only
Logo Agency: GJP Advertising & Design / Toronto Client: Hyphen Category: Branding / Logo/Trademark Design - Single Only
Google Circle Logo Agency: Google Creative Lab / New York Client: Google Category: Branding / Logo/Trademark Design - Single Only
Göteborg Tourist City logotype Agency: Happy F&B / Gothenburg Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Kayak Agency: Plaid inc. / New York Client: Kayak.com Category: Branding / Logo/Trademark Design - Single Only
Thinking outside the chair Agency: Alt Group / Ponsonby Client: Formway Design Category: Branding / Booklet/Brochure

2010 Design Merit Award

BBDO New York / New York

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

10197D

2010 Design Merit Award

Dentsu / Tokyo

Tokyo Copywriters Club

Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II

Publication Design / Book, Magazine, Newspaper

10198D

2010 Design Merit Award

ground / Tokyo

Honda Motor Co., Ltd.

HUG! STEP WGN Family

Publication Design / Book, Magazine, Newspaper

10199D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Publication Design / Book, Magazine, Newspaper

10200D

2010 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Andreas Koerner

Morning Sun

Publication Design / Book, Magazine, Newspaper

10201D

2010 Design Merit Award

McSweeney's / San Francisco

McSweeney's

The San Francisco Panorama

Publication Design / Book, Magazine, Newspaper

10202D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Publication Design / Book, Magazine, Newspaper

10203D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

The Death of the Mouse 2.0

Publication Design / Book, Magazine, Newspaper

10204D

2010 Design Merit Award

qing zhao / Nanjing

zhao qing

a concise chinese-english dictionary for lovers

Publication Design / Book, Magazine, Newspaper

10205D

2010 Design Merit Award

trine design associates / Singapore

Antalis Singapore Pte Ltd

Marley Magpie & the search for the shiniest object

Publication Design / Book, Magazine, Newspaper

10206D

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Direct Mail / Campaign

10049D

2010 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

Model Plus Magazine

Model Plus Postcard

Direct Mail / Campaign

10220D

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Public Service / Outdoor and Posters - Single

10238D

2010 Design Merit Award

Dentsu / Tokyo

Committee for Assisting and Promoting Education of the Disabled in Sudan

Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan

Public Service / Outdoor and Posters - Single

10239D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Hitler

Public Service / Outdoor and Posters - Single

10240D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Bin Laden

Public Service / Outdoor and Posters - Single

10241D

2010 Design Merit Award

Juniper Park / Toronto

Frito-Lay, Dallas Texas

Greensburg Posters

Public Service / Outdoor and Posters - Single

10242D

2010 Design Merit Award

Leo Burnett GmbH / Duesseldorf

German Society for Nature Conservation (NABU)

The Beaver is back!

Public Service / Outdoor and Posters - Single

10243D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Nissan

Drink you drive don´t if

Public Service / Outdoor and Posters - Single

10244D

2010 Design Merit Award

Meridian Communication Pvt Ltd / Bangalore

treesforfree.org

Gift A Tree

Public Service / Outdoor and Posters - Single

10245D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Resources

Public Service / Outdoor and Posters - Single

10246D

2010 Design Merit Award

Sagmeister Inc. / New York

Levi's Strauss

Get Tested!

Public Service / Outdoor and Posters - Single

10247D

2010 Design Merit Award

ACW GREY / Tel Aviv

Pelephone

Armies

Broadcast Design / Single

10221D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Lunchbox

Broadcast Design / Single

10222D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Packing

Broadcast Design / Single

10223D

2010 Design Merit Award

BBDO New York / New York

HBO

The Big One

Broadcast Design / Single

10224D

2010 Design Merit Award

BBDO New York / New York

HBO

Teddy Bear Chase

Broadcast Design / Single

10225D

2010 Design Merit Award

BBDO New York / New York

Starbucks & (RED)™

Love Project Music Video

Broadcast Design / Single

10226D

2010 Design Merit Award

Elastic / Santa Monica

Honda Accord Crosstour

Instruments

Broadcast Design / Single

10227D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster

Broadcast Design / Single

10228D

2010 Design Merit Award

LOBO / SAO PAULO

Fiat Automóveis S/A 

New times

Broadcast Design / Single

10229D

2010 Design Merit Award

MacLaren McCann / Toronto

GM Buick

Behind The Beauty

Broadcast Design / Single

10230D

2010 Design Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen - "Together"

Broadcast Design / Single

10231D

2010 Design Merit Award

TANGRAM co. ltd. / Tokyo

Sturdy Style

WhiteBox

Broadcast Design / Single

10232D

2010 Design Merit Award

TAXI / New York

Museum of Modern Art

Transform

Broadcast Design / Single

10233D

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

The Unity Font

Typography in Design / Single

10266D

2010 Design Merit Award

Alt Group / Ponsonby

Alt Group

OUCH

Typography in Design / Single

10267D

2010 Design Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IGFM International society for human rights

Bars

Typography in Design / Single

10268D

2010 Design Merit Award

JWT London / London

HSBC

Wimbledon Type

Typography in Design / Single

10269D

2010 Design Merit Award

Leo Burnett / Chicago

Kellogg's Corn Flakes

New York Times

Typography in Design / Single

10270D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Typography in Design / Single

10272D

2010 Design Merit Award

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy

Typography in Design / Single

10273D

2010 Design Merit Award

SenseTeam / Shenzhen

HSA

Seeds of the Cities

Typography in Design / Single

10274D

2010 Design Merit Award

Turnstyle / Seattle

AIGA Seattle

2009 Membership Party Invitation

Typography in Design / Single

10275D

2010 Design Merit Award

Colle + McVoy / Minneapolis

Bikes Belong

People for Bikes

Branding / Logo/Trademark Design - Single Only

10077D

2010 Design Merit Award

GJP Advertising & Design / Toronto

Hyphen

Logo

Branding / Logo/Trademark Design - Single Only

10078D

2010 Design Merit Award

Google Creative Lab / New York

Google

Google Circle Logo

Branding / Logo/Trademark Design - Single Only

10079D

2010 Design Merit Award

Happy F&B / Gothenburg

Göteborg & Co

Göteborg Tourist City logotype

Branding / Logo/Trademark Design - Single Only

10080D

2010 Design Merit Award

Plaid inc. / New York

Kayak.com

Kayak

Branding / Logo/Trademark Design - Single Only

10081D

2010 Design Merit Award

Alt Group / Ponsonby

Formway Design

Thinking outside the chair

Branding / Booklet/Brochure

10068D

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