The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

acupuncture needles Agency: NIPPON DESIGN CENTER / Tokyo Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elevator Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds” Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Every Team Needs 'The Ultimate Search ' Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hidden Tiger Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Collateral Design / Posters, P.O.P and in-Store - Single
iPod nano Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Grease Poster Agency: Arnold / Arlington Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Marshmallow Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Balloon Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
All-Clear Poster Agency: DDB / New York Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Electric Horse Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Peugeot Deutschland GmbH Category: Collateral Design / Posters, P.O.P and in-Store - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION Agency: GREY Group G2 Tokyo / Tokyo Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
KITCHEN Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Whetstone Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Floor Agency: Juniper Park / Toronto Client: Adanac Category: Collateral Design / Posters, P.O.P and in-Store - Single
Flying Mushroom 2009 Agency: Kao Corporation / Tokyo Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Dog Agency: NEWSUN/JWT ADVERTISING / Guangzhou Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hedgehog Agency: NEWSUN/JWT ADVERTISING / Guangzhou Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Battle of the Lady Killers Agency: Partners + Napier / Rochester Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Exorcism Agency: Rediffusion Y & R / Gurgaon Client: Kenwood (Singer) Category: Collateral Design / Posters, P.O.P and in-Store - Single
Noise protection windows by Weru - Building Blaster Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Design / Posters, P.O.P and in-Store - Single
Wolves Agency: Y&R / DUBAI Client: HARVEY NICHOLS Category: Collateral Design / Posters, P.O.P and in-Store - Single
NOT A DESIGNER'S GOD, A DESIGNER OF GOD Agency: E. Co., Ltd. / Tokyo Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping 2009 Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Juniper Park Stationary Agency: Juniper Park / Toronto Client: Juniper Park Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
SVA Graduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Havaianas Nest Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle Agency: David&Goliath / El Segundo Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea Agency: Dentsu / Tokyo Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Monster campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin / Cup Noodles Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER Agency: good design company / Tokyo Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elanders on Very Important Matters Agency: Happy F&B / Gothenburg Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
See the Music Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
House of Cards - Live Posters Agency: Leo Burnett / London Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Scary Posters Agency: MEMAC Ogilvy Dubai / Dubai Client: Jam Jar Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blume Agency: Nippon Design Center, Inc. / Tokyo Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Military Agency: Ogilvy & Mather Singapore / Singapore Client: Glaxosmithkline Category: Collateral Design / Posters, P.O.P and In-Store - Campaign

2010 Design Gold Pencil

NIPPON DESIGN CENTER / Tokyo

Nihon Sogo Ryoji

acupuncture needles

Collateral Design / Posters, P.O.P and in-Store - Single

10021D

2010 Design Gold Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10031D

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Gold Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO. & IDEE CO.

THUNDER NIGHT fever!

Collateral Design / Promotion (Agencies creating work for individuals)

10027D

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Design Silver Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

THUNDER NIGHT fever!

Collateral Design / Posters, P.O.P and In-Store - Campaign

10026D

2010 Design Silver Pencil

GREY Tokyo / Tokyo

Kagatani Knife

Elevator

Collateral Design / Promotion (Agencies creating work for individuals)

10028D

2010 Design Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

egoFM

“Electronic Guitar Birds”

Collateral Design / Promotion (Agencies creating work for individuals)

10029D

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Every Team Needs 'The Ultimate Search '

Collateral Design / Posters, P.O.P and in-Store - Single

10125D

2010 Design Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Hidden Tiger

Collateral Design / Posters, P.O.P and in-Store - Single

10126D

2010 Design Merit Award

Apple / Cupertino

Apple

iPod nano Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10127D

2010 Design Merit Award

Arnold / Arlington

Gay Men's Chorus of Washington DC

Grease Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10128D

2010 Design Merit Award

BBDO / New York

Chrysler/Smart Car

Marshmallow

Collateral Design / Posters, P.O.P and in-Store - Single

10129D

2010 Design Merit Award

BBDO / New York

Chrysler/Smart Car

Balloon

Collateral Design / Posters, P.O.P and in-Store - Single

10130D

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10131D

2010 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Peugeot Deutschland GmbH

Electric Horse

Collateral Design / Posters, P.O.P and in-Store - Single

10132D

2010 Design Merit Award

GREY Group G2 Tokyo / Tokyo

DIESEL JAPAN Co.,Ltd.

"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION

Collateral Design / Posters, P.O.P and in-Store - Single

10133D

2010 Design Merit Award

GREY Tokyo / Tokyo

Kagatani Knife

KITCHEN

Collateral Design / Posters, P.O.P and in-Store - Single

10134D

2010 Design Merit Award

GREY Tokyo / Tokyo

Kagatani Knife

Whetstone

Collateral Design / Posters, P.O.P and in-Store - Single

10135D

2010 Design Merit Award

Juniper Park / Toronto

Adanac

Floor

Collateral Design / Posters, P.O.P and in-Store - Single

10136D

2010 Design Merit Award

Kao Corporation / Tokyo

Miyako Katoh

Flying Mushroom 2009

Collateral Design / Posters, P.O.P and in-Store - Single

10137D

2010 Design Merit Award

NEWSUN/JWT ADVERTISING / Guangzhou

Sunlife

Dog

Collateral Design / Posters, P.O.P and in-Store - Single

10138D

2010 Design Merit Award

NEWSUN/JWT ADVERTISING / Guangzhou

Sunlife

Hedgehog

Collateral Design / Posters, P.O.P and in-Store - Single

10139D

2010 Design Merit Award

Partners + Napier / Rochester

ROC City Roller Derby

Battle of the Lady Killers

Collateral Design / Posters, P.O.P and in-Store - Single

10140D

2010 Design Merit Award

Rediffusion Y & R / Gurgaon

Kenwood (Singer)

Exorcism

Collateral Design / Posters, P.O.P and in-Store - Single

10141D

2010 Design Merit Award

Scholz & Friends / Berlin

Weru AG

Noise protection windows by Weru - Building Blaster

Collateral Design / Posters, P.O.P and in-Store - Single

10142D

2010 Design Merit Award

Y&R / DUBAI

HARVEY NICHOLS

Wolves

Collateral Design / Posters, P.O.P and in-Store - Single

10143D

2010 Design Merit Award

E. Co., Ltd. / Tokyo

E. Co., Ltd

NOT A DESIGNER'S GOD, A DESIGNER OF GOD

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10167D

2010 Design Merit Award

Happy F&B / Gothenburg

Happy F&B

Happy Wrapping 2009

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10168D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10169D

2010 Design Merit Award

Juniper Park / Toronto

Juniper Park

Juniper Park Stationary

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10170D

2010 Design Merit Award

Visual Arts Press, Ltd. / New York

School of Visual Arts

SVA Graduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10171D

2010 Design Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Nest

Collateral Design / Posters, P.O.P and In-Store - Campaign

10144D

2010 Design Merit Award

BBDO / New York

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10145D

2010 Design Merit Award

David&Goliath / El Segundo

MGM Mirage/MCC Group

Dragon Noodle

Collateral Design / Posters, P.O.P and In-Store - Campaign

10146D

2010 Design Merit Award

Dentsu / Tokyo

Japan Swimming Federation

Tokyo Marathon Swimming in the sea

Collateral Design / Posters, P.O.P and In-Store - Campaign

10147D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin / Cup Noodles

Monster campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10148D

2010 Design Merit Award

good design company / Tokyo

kurkku

PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER

Collateral Design / Posters, P.O.P and In-Store - Campaign

10149D

2010 Design Merit Award

Happy F&B / Gothenburg

Elanders printing house

Elanders on Very Important Matters

Collateral Design / Posters, P.O.P and In-Store - Campaign

10150D

2010 Design Merit Award

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Collateral Design / Posters, P.O.P and In-Store - Campaign

10151D

2010 Design Merit Award

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

See the Music

Collateral Design / Posters, P.O.P and In-Store - Campaign

10152D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards - Live Posters

Collateral Design / Posters, P.O.P and In-Store - Campaign

10153D

2010 Design Merit Award

MEMAC Ogilvy Dubai / Dubai

Jam Jar

Scary Posters

Collateral Design / Posters, P.O.P and In-Store - Campaign

10154D

2010 Design Merit Award

Nippon Design Center, Inc. / Tokyo

Blume

Blume

Collateral Design / Posters, P.O.P and In-Store - Campaign

10155D

2010 Design Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Collateral Design / Posters, P.O.P and In-Store - Campaign

10156D

2010 Design Merit Award

Ogilvy & Mather Singapore / Singapore

Glaxosmithkline

Military

Collateral Design / Posters, P.O.P and In-Store - Campaign

10157D

Follow Us